TV8
An evening world of films and series for the whole family
TV8 is the third channel of TV3 Group in Lithuania, on air since 2012. It specialises in broadcasting international films, series and family entertainment in the evening. The channel complements the TV3 and TV6 audience — giving TV3 Group advertisers the chance to reach an even wider demographic with a single campaign plan and contract.
Core demographic
A20–50
Families and mid-age audiences. TV8 is watched in the evening after work — viewers are relaxed, emotionally receptive and open to advertising. A popular channel among 25–50 year olds.
Benefits
Why advertise on TV8?
TV8 is a channel owned by the media group All Media Lithuania. The All Media Lithuania group also operates the TV3 and TV6 television channels, the news and entertainment portal www.tv3.lt, and the dance music hit radio station Power Hit Radio. On 3 October 2011, the third All Media Lithuania channel – TV8 – began broadcasting. This entertainment channel is aimed at women aged 35 and over and complements the two already established television channels in Lithuania – TV3, which is aimed at the whole family, and the male-oriented TV6.
TV8's programming features high-quality films and series for women, as well as talk shows, telenovelas, lifestyle programmes and animation. TV8's children's programming is positive animation. It is currently the Lithuanian TV channel showing the most children's animation. TV8's programming for women features romantic films. The television channel will make sure romance accompanies every evening.
OWEXX – the official TV8 advertising distributor. For TV8 advertising prices, please contact us using the details provided. TV8 advertising prices will be provided in the shortest possible time.
01
Complements the TV3 and TV6 audience — an integrated TV3 Group campaign reaches the maximum possible coverage in Lithuania
02
Evening hours (18:00–23:00) — viewers are relaxed after work and more emotionally receptive to advertising than during working hours
03
Family audience aged 20–50 — decision-makers with purchasing power and clear household preferences
04
International films and series — a high perception of content quality that reflects positively on the advertiser alongside
05
More affordable prices than TV3 and LNK — better ROI for additional audience reach
06
Part of the TV3 Group package — easy to combine with a TV3 and TV6 campaign under a single contract document
Formats
Advertising formats TV8
30s spot
The optimal format during film and series breaks. The evening audience is relaxed, attention is focused, and 30 seconds lets you tell the full product story with an emotional message.
15s spot
An effective touchpoint with high frequency — ideal for products the audience already knows. A lower price means more contacts within the same budget.
Film or series sponsorship
Your brand as the official sponsor of the evening film — logo in the credits and a mention by the host. The audience associates your name with a favourite film throughout the season, with no extra effort.
3play catch-up
TV8 content on the 3play platform: films and series are watched the next day or at the weekend. An additional audience that missed the live broadcast — pre-roll advertising reaches them with no option to skip.
Weekend package
Weekend film marathons — a family viewing moment. A higher concentration of viewers than on weekdays, longer viewing time and a higher number of contacts.
Content
Key shows and audience
Evening movies
International film hits in the evening — the viewer has actively chosen to stay home and watch a film. This is the highest level of attention compared with background channels. An advertising break between action scenes guarantees that the message will be noticed.
Series seasons
Long series seasons with a loyal audience that follows the sequel every week. A sponsor position in a series means a constant association of viewers with your brand throughout the season — with no extra investment in increasing frequency.
Family evening shows
Family content watched together in the evening — decision-makers (parents) are focused, the content is emotionally warm. An optimal environment for household, food and family services advertising.
Weekend cinema
Friday and Saturday evenings — a longer viewing session with family or friends. Advertising in the weekend movie block reaches a more relaxed audience with greater shopping potential.
Culinary and lifestyle shows
Cooking, interior and home-keeping shows — TV8's strongest female audience. Viewers follow every episode closely and are more receptive to advertising of goods and services than any other TV segment.
Morning show blocks
Morning news and entertainment shows — the audience is at home before work or doing household chores. Morning is the most underused TV airtime with a high attention factor for the household and family categories.
Integrated campaign
TV8 + LED screens —
free advertising
By booking advertising TV8 on television, you get free airtime on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both at home and on the street.
Learn moreRecommendation
Who it suits best TV8?
Family and household brands seeking additional reach alongside TV3
Food products, home appliances and home furnishing category
Insurance and financial services campaigns for the 25–50 audience
Film and entertainment industry — movie premiere advertising
Complementing TV3 Group campaigns by increasing reach without significant additional costs
Morning and afternoon women's audience campaigns — household, beauty, nutrition
About advertising on TV8
Advertising on TV8 television
TV advertising is the best and fastest way to attract customers. Just a few seconds on air and word about you and your services will spread to potential consumers. The consumption potential of your product or service will have an especially high chance of growing if you use TV advertising. Television advertising will help potential consumers hear and see you while sitting at home. The combination of image, action, text, sound, music, movement and colours working together has a powerful effect on the viewer. Communicate your message to consumers quickly, vividly and persuasively on TV8.
Advertising on TV8 television is accessible to all viewers and to anyone who wants to be known. If you want to receive more orders and grow your brand awareness, take the opportunity to spread your message through TV8 television. Advertising time on television is usually measured in seconds. We can help you plan everything and carry out all the necessary work with maximum efficiency.
How much does advertising on TV8 cost? It is not a particularly cheap service. However, after doing the math on potential customer acquisition and advertising cost, you can spend as little as 0.01 cent per potential user reached. Don't miss the chance to put your product or service representation budget to smart use.
Want to advertise on TV8 shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you! More information: www.owexx.com
Advertising in TV8 programmes
Advertising in TV8 programmes
Advertising in TV8 television programmes is for those who want to narrow down their pool of potential customers even further and deliver a message about their services to a precisely targeted audience. The TV8 programme grid offers a wide range of high-quality, distinctive and engaging shows tailored to your target customers. If you want to reach a large and precisely targeted group of consumers to promote your services or products, advertising in TV8 television programmes is a great idea.
Advertising in TV shows is possible not only on your usual TV screens, but also in shows watched on mobile devices. Mobile devices have become serious rivals to traditional televisions, as they are always at hand. We offer you the opportunity to become a show sponsor, and your ad can appear on the tv3play.lt portal.
TV8 advertising in programmes. Want the show host to promote your goods or services in a particular programme? Want to sponsor your favourite show? Want to advertise your goods and services in the ad breaks of a particular programme? We can help you. Advertising time in TV programmes is extremely limited. Advertising time within programmes is counted to the second and is extremely valuable for spreading your message to your target group. Don't miss the chance to use your product or service representation budget wisely.
Want to advertise on TV8 television shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you. www.owexx.com/dizainas-reklama
How much does advertising in TV8 programmes cost? The advertising price depends on various factors, such as: your chosen season of the year, seasonality, your chosen time of day, your chosen way of advertising within the TV programme and many other factors. Interested in TV8 programme advertising rates? Please get in touch.
Let's get in touch
Get a personal proposal
Tell us your target audience, markets and campaign goals – within 24 hours we'll prepare a tailored TV advertising proposal with the most suitable channels and prices.
FAQ
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