Radio Advertising — heard everywhere

Music, news and information shows, entertainment programmes and games, talk shows, discussions, interviews, weather forecasts – radio offers a rich selection of programmes suited to a wide range of audiences. Perhaps that is why radio is the medium listened to by audiences of all ages. Once you have identified your target audience, you can choose to advertise on the very station your target consumer listens to.

You are likely to catch the attention of a younger audience by broadcasting your ad on music-driven stations, while for business-to-business (B2B) communication you can advertise on stations dominated by news content, various shows, discussions and more.

Don't limit yourself to simply picking the radio station that best suits your ad. Radio advertising tools let you choose not only the time of day when your ad airs, but also the programme.

Radio listenership rises sharply in the mornings from 6–7 a.m. and in the evenings from 5 p.m. – when people are getting ready for or travelling to and from work. There are plenty of options, so you can be sure of finding the right fit for you – and if you need help deciding, the OWEXX team will advise you and help plan your advertising campaign.

Radio is an extremely popular medium in Lithuania. Both entertainment and news radio programmes are popular among listeners of all ages. People listen to the radio on their way to and from work, while travelling, at work and at home. The variety of radio stations means listeners can pick their favourite station and programme – and you, knowing your target audience, can promote your products and services where you will best reach existing and potential customers.

Depending on your brand, the product or service you are promoting and the message you want to send, you can choose your radio advertising tool – perhaps a fun game live on air, or discussions kicking off a programme series, or sponsorship of a radio programme.

As much as 69% of radio listening happens away from home – on the road, at work and in other everyday situations. That is why combining radio advertising with outdoor advertising is especially effective. It creates a seamless, complete and attention-grabbing advertising campaign. Both outdoor screen advertising and radio advertising have earned consumer trust, and combining the two ensures high visibility and success.

OWEXX operates a network of LED outdoor screens in Lithuania, Latvia and Estonia. Radio advertising airtimes can be coordinated with advertising broadcasts on outdoor screens – contact OWEXX and we will help you create advertising that leaves an impression.

When creating an advertising campaign, don't forget the combination of radio advertising and billboards. A slogan written on a billboard can be heard again on the radio – giving you the chance to stay in consumers' memory.

Since a large share of radio listening happens in the car, take the opportunity to combine radio advertising with advertising on billboards along motorways and other intercity roads. On longer journeys, consumers who hear and see your ad are likely to immediately look for more information on their smart device.

Listeners influenced by radio advertising are 52% more likely to search for the advertised brand online. This means there is a greater chance that, after hearing your radio ad, consumers will visit your website. You can combine radio advertising with online advertising, or perhaps simply encourage visits to your website or online store during your radio ad.

The combination of radio and TV advertising is a fairly common choice – the duo creates a convincing advertising effect. Reach the consumer away from home through radio advertising, then remind them of your brand once they settle in front of the TV.

Transit advertising reaches a large audience and draws attention with its bright messages and creative solutions. Combining advertising on buses and trolleybuses with radio advertising lets you deliver the campaign message both visually and through sound.

Since a considerable share of consumers listen to the radio precisely on the road, combining radio advertising with advertising on buses or trolleybuses on city streets is especially convenient. Your radio ad will be complemented by transit advertising, creating a message that stays in memory.