TV6
Latvia
Youth and entertainment channel in Latvia
TV6 in Latvia — TV3 Group's youth and entertainment channel in Latvia, on air since 2006. Its content mirrors TV6 in Lithuania: reality shows, American series and youth entertainment for Latvian viewers. Together with TV6 LT it forms a unified youth television network across the Baltics.
Core demographic
A15–35
Latvia's younger audience aged 15–35. Mirrors TV6 in Lithuania — reality shows, series and youth entertainment. Ideal for synchronised Baltic youth campaigns.
Benefits
WHY ADVERTISE ON TV6?
TV6 in Latvia is a youth and entertainment television channel operating since 2006. The channel is part of the TV3 Group (Allente) family and the direct Latvian-market counterpart of TV6 in Lithuania. TV6 LV reaches around 30% of Latvia's population, targeting an active, socially engaged audience aged 15–35.
Its programming grid features reality shows, international series and entertainment programmes — content that sparks lively discussions on social media and builds a strong emotional connection with the young Latvian generation. Together with TV6 LT, TV6 LV forms a unified youth television network across the Baltics — a single ad creative can reach youth audiences in both countries with no extra adaptation.
OWEXX is the official advertising distributor for TV6 Latvia. For TV6 LV advertising rates, get in touch using the contacts below. You will receive a quote in the shortest possible time.
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Latvian youth audience aged 15–35 — a platform for Baltic youth campaigns
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Campaign synchronised with TV6 LT: one message for two markets at once via OWEXX
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Reality shows and series — high engagement and strong social media activity
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Part of the TV3 Group package — add LV youth reach to your existing TV3/TV6 LT campaign
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More affordable rates than TV3 LV — efficient niche targeting of Latvian youth
Formats
Advertising formats TV6
15–30s spot
The standard format for youth campaigns in Latvia — the same standards as TV6 LT, just a Latvian audience. Your ad creative needs no adaptation.
Reality show integration
Product integration into Latvia's most popular youth reality shows — a natural, non-intrusive format that gets people talking on social media.
Youth package LT+LV
A combined campaign on TV6 LT and TV6 LV at the same time. One ad creative reaches Baltic youth with no extra adaptation costs.
Content
Key shows and audience
Reality show
Latvian and international reality shows with the highest youth engagement. Real-time social discussions — your brand integration spreads across the digital space along with the show's popularity.
Hit series
American and international series for Latvians. Latvia's younger generation consumes the same content as Lithuania's youth — a synchronised Baltic campaign works without additional adaptation.
TV6 Play LV
TV6 LV content on the 3play platform — a digital audience watching content on mobile and computer. Pre-roll advertising guarantees contact with the Latvian youth segment on the digital channel.
Weekend movie blocks
Friday and weekend movie screenings in Latvia — a moment for friends to watch together. A younger audience, relaxed and open to new ideas and products against an entertainment backdrop.
Music and entertainment shows
Music news and entertainment shows for Latvia's youth. This format's audience has the highest social activity and is the most purchase-prone generation. Advertising in a music context is associated with youth culture and identity.
Night entertainment blocks
Late-night series and comedy blocks — a younger Latvian audience after 10 pm. Lower ad competition with other channels lets you reach this segment more effectively at a more accessible price.
Integrated campaign
TV6 + LED screens —
free advertising
By booking advertising TV6 on television, you get free airtime on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both at home and on the street.
Learn moreRecommendation
Who it suits best TV6?
Baltijos jaunimo kampanijos LT+LV vienu planu per OWEXX
Lifestyle, tech and fashion brands in Latvia
Fast-growing categories looking to expand into the Latvian youth market
Events and entertainment taking place in Latvia
Advertising for fast food, energy drinks and youth categories
E-commerce and apps targeting the Baltic youth audience
About advertising on TV6 in Latvia
Advertising on TV6 in Latvia
TV6 in Latvia is the most effective platform for reaching the young Latvian generation. The 15–35 audience watches reality shows, series and entertainment on TV6 LV that generate active discussions on social networks. Advertising in the context of this content is natural and receptive – your message reaches young people who are open to new things and active consumers.
TV6 LV advertising is especially effective for synchronised Baltic youth campaigns: the same creative on TV6 LT and TV6 LV reaches youth audiences in both countries at the same time with no extra adaptation. OWEXX ensures smooth service across both markets through a single point of contact.
How much does advertising on TV6 in Latvia cost? TV6 LV offers more competitive rates than TV3 LV, delivering efficient ROI for the niche youth segment. Contact us for a tailored offer or the combined TV6 LT+LV youth package.
Want to advertise on TV6 in Latvia but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
More information about advertising opportunities in Latvia: www.owexx.com
Advertising in TV6 LV programmes
Advertising in TV6 LV programmes
Advertising in TV6 Latvian programmes lets you precisely reach a segment of the young Latvian audience with a specific message. The TV6 LV programme grid features reality shows, international series and youth entertainment shows that draw a loyal and emotionally engaged audience.
The young Latvian generation actively watches its favourite shows on the 3play LV platform too – additional digital reach via mobile devices. We offer the opportunity to become a sponsor of a show or to place advertising in the breaks of a specific show, speaking directly to your target group.
TV6 LV advertising in programmes. Want the show host to present your product or service to Latvian youth? Want to sponsor a popular reality show? We can help you find the most suitable format. Advertising time within programmes is limited and extremely valuable for targeted reach.
Want to advertise on TV6 Latvia shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
How much does advertising in TV6 LV programmes cost? The price depends on the chosen programme, ad format and campaign duration. Interested in the combined TV6 LT+LV youth package? Please get in touch – we will provide a tailored offer.
Let's get in touch
Get a personal proposal
Tell us your target audience, markets and campaign goals – within 24 hours we'll prepare a tailored TV advertising proposal with the most suitable channels and prices.
FAQ
Frequently asked questions
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