LNK
Second most-watched — the strongest male and business audience
LNK (Laisvas ir Nepriklausomas Kanalas) is the second most-watched commercial television channel in Lithuania, on air since 1995. Known for strong news journalism, international sports broadcasts (Formula 1, UEFA) and quality films and series. LNK is especially popular among active men, the business audience and sports fans, making it the first choice for advertising products to the male segment.
Core demographics
A18–54
LNK has the strongest male audience (A18–54 M) of all Lithuanian commercial channels. Business people, active men and sports enthusiasts — an audience with above-average income and clear consumption preferences.
Advantages
The history of LNK television
The television channel was founded in Lapės after the restructuring of "LitPoliinter TV", when the Lithuanian Agricultural Bank became its main shareholder. The programme began broadcasting across Lithuania on 5 May 1995.
Initially it rebroadcast some ORT programmes (e.g. the news programme "Vremia"). In 1996 these were replaced by original programmes, and CNN programmes were also broadcast.
In 1996 the channel's office was established in Vilnius. In the summer of 1997 many of the produced shows moved to Baltijos televizija. In October 1997, "British Pacific Media Management" acquired 46% of the company's shares. In January 1998, Hubertas Grušnys and "Clear Channel Communication International" acquired 10 percent of LNK shares. In September of the same year, the "Bonnier" group acquired 44% of LNK shares and 56% of the shares. In 2000, some former employees and shows returned to LNK.
In 1999 the television news service studio was moved from Lapės to Vilnius Lukiškės, and in 2002 the main studio was moved to the Šeškinė district of Vilnius.
In 2003 the television was acquired by the "MG Baltic" concern. Since 2012 the channel has been rebroadcast via digital signal. Since 29 November 2018 the television has been broadcast in HD quality via cable networks.
OWEXX – official LNK advertising distributor. For LNK advertising prices, please contact us using the details provided. LNK advertising prices will be provided in the shortest possible time.
01
The strongest male audience (A18–54 M) in Lithuania — an indispensable platform for the automotive, technology and finance sectors
02
International sport: Formula 1, UEFA championships, basketball — the best airtime for a male audience
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Leading news journalism — LNK news is perceived as objective and reliable, giving advertising an authoritative context
04
A business and finance audience with higher incomes — greater purchasing power and decision-making expertise
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Quality international films and series in the evening — a loyal family and male audience
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The LNK.lt digital channel — additional digital advertising opportunities and retargeting
Formats
Advertising formats LNK
15s spot
Effective for boosting frequency among an active male audience. Short, focused and intense — ideal for products men already know and just need a reminder of.
30s spot
The optimal standard TV format — suitable for advertising in every category. LNK's evening lineup with films and news delivers a high level of attention and longer viewing sessions than youth channels.
45–60s spot
For more detailed product presentations, business services and more complex solutions that need a longer explanation. The LNK audience has a higher tolerance for informative advertising formats.
Advertising during sports broadcasts
Advertising during Formula 1, UEFA football and basketball broadcasts — the strongest male audience with the highest emotional engagement. The viewer is 100% focused on the screen — such a level of attention is rarely found on television.
News block sponsorship
Associate yourself with Lithuania's most trusted journalistic source. LNK news is an authority viewers trust every day. Your brand alongside trusted news — that's your credibility in the viewer's eyes.
LNK.lt digital
Video and display advertising on the LNK.lt platform. A younger LNK audience watches content online — extra reach with precise targeting and retargeting capabilities.
Content
Key shows and audience
LNK news
Leading evening news programmes — high trust, an authoritative environment. Viewers return daily to watch LNK news, which means a stable, loyal number of contacts for your ad throughout the campaign.
Formula 1 and UEFA
International sports broadcasts — the strongest male audience in Lithuania. Men are emotionally engaged and focused during sports. Advertising during sports breaks reaches them at the best possible moment.
Cart
Lithuanian basketball traditions — the highest emotional engagement on Lithuanian TV. During basketball broadcasts viewers are more engaged than with any other content. This is a unique advertising moment you won't find anywhere else.
Evening movies and series
International films and quality series in the evening — the viewer has actively chosen quality leisure content. A high level of attention and a longer viewing session than on youth channels.
Documentaries and current affairs
Documentaries and analytical current affairs shows — an educated and intellectually active audience. These viewers are more engaged, more critical, and value informative, well-argued advertising.
Action films and thrillers
Action movie blocks in the evening — the strongest male audience across all of Lithuanian TV. The LNK action film viewer is emotionally engaged and highly focused — the ideal environment for automotive, tech, alcohol and leisure brands.
Integrated campaign
LNK + LED screens —
free advertising
By booking advertising LNK on television, you get free airtime on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both at home and on the street.
Learn moreRecommendation
Who it suits best LNK?
Cars, tech and electronics — the strongest male audience in Lithuania
Financial services, banks and investment products for a business audience
B2B brands and business service campaigns
Sports brands, sports betting platforms and active leisure
Premium products and services for the higher-income segment
Events and projects aimed at a more mature and educated audience
About advertising on LNK
Advertising on LNK television
TV advertising is the best and fastest way to attract customers. Just a few seconds on air and word about you and your services will spread to potential consumers. The consumption potential of the product or service you offer will have an especially high chance of growing if you use TV advertising. Television advertising will help potential consumers hear and see you while sitting at home. The combination of visuals, action, text, sound, music, motion and colours working together has a powerful impact on the viewer. Communicate your message to consumers quickly, vividly and persuasively on LNK.
Advertising on LNK television is accessible to all users and to everyone who wants to be known. If you want to receive more orders and expand your brand awareness, take the opportunity to spread your message via LNK television. TV advertising time is usually measured in seconds. We can help you plan everything and carry out all the necessary work with maximum efficiency.
How much does advertising on LNK cost? It is not a particularly cheap service. However, after doing the maths based on potential customer reach and advertising cost, you can spend as little as 0.01 cent on advertising per potential consumer. Don't miss the chance to use your product or service representation budget wisely.
Want to advertise on LNK shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you! More information: www.owexx.com
Advertising in LNK shows
Advertising in LNK shows
Advertising in LNK television shows is for those who want to narrow down their pool of potential customers even further and deliver a message about their services specifically to them. The LNK programme grid offers many high-quality, exclusive and interesting shows aimed at your target customers. If you want to attract a large and targeted group of users to advertise your services or products, advertising in LNK television shows is a great idea.
Advertising in programmes is possible not only on your usual TV screens, but also in programmes watched on mobile devices. Mobile devices, currently especially popular, have become serious rivals to conventional televisions, as they are always at hand. We offer you the opportunity to become a programme sponsor, and your advertising can appear on the lnk.lt portal.
LNK advertising in shows. Want the show host to promote your goods or services in a particular show? Want to be a sponsor of your preferred, favourite show? Want to advertise your goods and services during the ad breaks of a particular show? We can help you. Advertising time in television shows is extremely limited. Advertising time in shows is counted to the second and is extremely valuable for reaching your target group. Don't miss the chance to wisely use the budget allocated to representing your product or service.
Want to advertise on LNK television shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you. www.owexx.com/dizainas-reklama
How much does advertising in LNK programmes cost? The advertising price depends on various factors, such as: your chosen season of the year, seasonality, your chosen time of day, your chosen method of advertising in a TV programme and many other factors. Interested in advertising rates in LNK programmes? Please get in touch.
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FAQ
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