TV3
The most-watched television in Lithuania
TV3 is the most-watched television in Lithuania, on air since 1993. A team of more than 140 people creates exceptional content every day that engages viewers, encourages civic engagement and nurtures family values. TV3 Group also operates Go3, the next-generation sports and film platform in the Baltic region. TV3 is operated by All Media Lithuania (All Media Baltics group), which includes TV3, TV6, TV8, the tv3.lt portal and Power Hit Radio. OWEXX is the official TV3 advertising distributor in Lithuania.
Core demographic
A15–49
Each week TV3 reaches 1.7 million viewers (66.2% of the population), and 2 million (81.4%) per month. A newsroom of more than 140 people creates content every day that attracts a loyal family audience and an active younger generation.
Benefits
Why advertise on TV3?
TV3 – the most-watched television channel in Lithuania. TV3 offers its viewers quality and intelligent entertainment. TV3 aims to engage viewers with distinctive programming, encourage civic engagement and nurture family values. A team of more than 140 people in Lithuania works every day for you – TV3's most loyal viewers and readers of the news and entertainment portal tv3.lt.
TV3 belongs to the US private equity firm Providence Equity Partners (PEP), whose company All Media Baltics operates media businesses in all three Baltic states. In Lithuania, this is the All Media Lithuania group – TV channels TV3, TV6 and TV8, the news and entertainment portal www.tv3.lt and the dance music hits radio station "Power Hit Radio".
OWEXX – the official TV3 advertising distributor. For TV3 advertising rates, contact us using the details provided. TV3 advertising rates will be provided in the shortest possible time.
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1.7 million weekly audience and 66.2% population reach — the leader among commercial channels
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Monthly audience: 2 million viewers (81.4% of the population) — the largest monthly TV network in Lithuania
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A newsroom of more than 140 people produces series, news, reality shows and sports every day
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OWEXX – the official TV3 advertising distributor: direct access to the best airtime
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Advertising on TV3 shows, TV3 Play, the Go3 platform and mobile devices — 360° coverage
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The impact of combined visuals, sound, motion and colour — the most powerful advertising format on the market
Formats
Advertising formats TV3
15s spot
Fast and effective for building frequency. TV airtime is measured in seconds — every one of them is valuable for your brand's recognition.
30s spot
The standard TV advertising format — the optimal balance of message, audience attention and effectiveness. Best suited for launching new products and services.
45–60s spot
The full emotional brand story. In 60 seconds the viewer experiences the entire spectrum of your values and offer — ideal for introducing new categories.
Programme sponsorship
Your brand is associated with the most popular TV3 projects. The host mentions your name — the highest level of audience trust.
Product placement
Natural integration into the programme's script: the viewer sees your product in the context of live content, not in an ad break. Maximum authenticity.
TV3 Play / Mobile
Pre-roll and mid-roll advertising on tv3play.lt and mobile devices. You reach an audience that actively chooses its content — and can't skip your message.
Content
Key shows and audience
TV3 News
The main evening news blocks — the highest viewership of all news programmes in Lithuania. An ad break during the news gives your brand a prestigious and authoritative environment where viewer attention is maximally focused.
Lithuanian series
Original Lithuanian series — the most loyal audience, following the story week after week all year round. A sponsor's badge or product placement in a series means constant viewer attention throughout the season with no extra effort.
Reality shows
Survivor, X Factor and other hits — a younger, more engaged audience that reacts more actively and emotionally. Discussions arise on social media during the shows, and your brand can become part of them.
Sportas
Broadcasts of football, basketball and other sports — the strongest male audience with clear consumption preferences. Advertising during sports breaks reaches a specific, active and purchasing viewer.
TV3 Play / Catch-up
Shows watched online or on a mobile device — an audience that actively chooses content and is more engaged than a passive TV viewer. Pre-roll format: the viewer can't skip your message before the chosen show.
Entertainment Events
Live broadcasts, award ceremonies and special projects — shows the whole family watches together. This type of content associates your brand with emotional moments that matter to society.
Integrated campaign
TV3 + LED screens —
free advertising
By booking advertising TV3 on television, you get free airtime on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both at home and on the street.
Learn moreSocial responsibility
Corporate social responsibility
We understand the impact of television on society, so we approach this business responsibly – we comply with all laws and regulations applicable to media. This covers everything – programme content, sponsor material and employee conduct. Social responsibility is a way to ensure sustainable business development.
It consists of four parts: responsibility to business, responsibility in broadcasting and marketing, responsibility to employees and responsibility to society. Your advertising on TV3 is not only reach, but also an association with a reliable, socially responsible brand.
The Išsipildymo akcija campaign together with SEB bank — the largest charity television initiative in Lithuania. With the funds raised, children in care homes receive treatment, surgery and rehabilitation.
Donated by kind-hearted people during the year of the Išsipildymo akcija campaign. Funds go to the most vulnerable children in Lithuania.
Lithuania's Pride — an annual award initiated by the TV3 News Service for ordinary people who bring the country fame through noble deeds.
For every child — an annual charity show. It also supports Earth Hour and the project Talent to Change, creating a better world for children.
Great together!
In May, the month of family, TV3 is running a friendliness initiative, inviting everyone who wants to give Lithuanian families the most beautiful emotions. It is a great opportunity to share not only gifts, but also entertainment and good mood.
Anthem on the 6th of July
Every year on the anniversary of Mindaugas' coronation, TV3 unites Lithuanian communities living around the world and invites them to sing the Lithuanian anthem together — one of the greatest moments of national unity.
Subtitles for the hearing impaired
TV3's broadcast schedule is increasingly featuring programmes with Lithuanian subtitles — every major Friday film and some TV3 Play shows are available to viewers with hearing impairments.
Pie Day
On 6 November, TV3 invites companies and schools to bake cakes and sell them to colleagues. All funds raised are donated to the Išsipildymo akcija — entire company teams join this traditional project every year.
Traditions
TV3 television builds traditions
The social initiative "Išsipildymo akcija", organised by TV3 television and SEB bank, marks its 15th anniversary this year. Over the years of the initiative, people of goodwill have donated more than 7 million euros. With the donated funds, children in care homes and children disadvantaged by fate received the necessary treatment and essential help. Medicines were bought for the children, operations performed, medical equipment purchased, living conditions improved and additional rehabilitation provided.
Every year on 6 November, TV3 traditionally invites everyone to join “Pyragų diena” (Cake Day), a nationwide initiative inspired by the biggest television charity project “Išsipildymo akcija” and loved by companies and educational institutions. Every year the television receives hundreds of photos from Cake Day events held at various companies and educational institutions. On 6 November everyone bakes cakes and sells slices to colleagues at an agreed price. All funds raised are donated to “Išsipildymo akcija”.
Every year, TV3 organises the "Lithuanian Honour" awards for ordinary people who have earned Lithuania's gratitude. They are initiated by the TV3 News Service. Over the decade of the awards, nearly one hundred heroes who bring fame to the country through their noble deeds have been honoured.
In May, the month of family, TV3 runs the friendship initiative "Gera kartu!", inviting everyone who wants to give Lithuanian families the most beautiful emotions and smiles to join in. It is a great opportunity to share not only simple gifts like toys or clothes, but also entertainment and good mood.
TV3's airtime is increasingly featuring shows and projects adapted for viewers with hearing impairments. Every big Friday film and some TVPlay online shows come with Lithuanian subtitles.
TV3 television also carries out more social projects. Together with UNICEF, it annually organises the show "For Every Child", in which it invites donations for children in the poorest countries. It supports one of the largest environmental projects, "Earth Hour", when people are invited to switch off the lights for an hour and let our Earth rest. As a partner of the international non-profit organisation "Reach for Change", TV3 runs the project "Talent to Change". The project seeks enthusiastic people with bold and innovative ideas on how to create a better world for children.
Every year on 6 July, the day of Mindaugas' coronation, TV3 unites Lithuanian communities around the world and invites everyone to sing the Lithuanian national anthem together.
Recommendation
Who it suits best TV3?
B2C products and services looking to reach Lithuania's widest audience
New brands aiming to grow awareness and trust quickly
Seasonal campaigns — just a few seconds of airtime spread your message to millions
Retail, shopping centres and service providers
Food, beverage and consumer goods categories
Events, cultural projects and public announcements
About advertising on TV3
Advertising on TV3
TV advertising is the best and fastest way to attract customers. Just a few seconds on air and word about you and your services will spread to potential consumers. The consumption potential of your product or service will have an especially high chance of growing if you use TV advertising. Television advertising will help potential consumers hear and see you while sitting at home. The combination of image, action, text, sound, music, movement and colours working together has a powerful effect on the viewer. Communicate your message to consumers quickly, vividly and persuasively on TV3.
Advertising on TV3 is available to all viewers and to everyone who wants to be known. If you want to attract more orders and grow your brand awareness, take the opportunity to spread your message on TV3. TV airtime is usually measured in seconds. We can help you plan everything and handle all the necessary work with maximum efficiency.
How much does advertising on TV3 cost? It is not a particularly cheap service. However, after doing the math on potential customer acquisition and advertising cost, you can spend as little as 0.01 cent per potential user reached. Don't miss the chance to put your product or service representation budget to smart use.
Want to advertise on TV3 shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you! More information: www.owexx.com
Advertising in TV3 programmes
Advertising in TV3 programmes
Advertising in TV3 programmes is for those who want to narrow down their pool of potential customers even further and deliver a message about their services to a precisely targeted audience. The TV3 programme grid offers plenty of high-quality, distinctive and engaging shows tailored to your target customers. If you want to attract a large and precisely targeted group of viewers to promote your services or products, advertising in TV3 programmes is a great idea.
Advertising in TV shows is possible not only on your usual TV screens, but also in shows watched on mobile devices. Mobile devices have become serious rivals to traditional televisions, as they are always at hand. We offer you the opportunity to become a show sponsor, and your ad can appear on the tv3play.lt portal.
TV3 advertising in programmes. Want the host to advertise your goods or services in a particular programme? Want to be a sponsor of your desired, favourite programme? Want to advertise your goods and services during the advertising breaks of a particular programme? We can help you. Advertising time in television programmes is extremely limited. Advertising time within programmes is measured to the second and is extremely valuable for the advertising reach of your target group. Don't miss the opportunity to wisely use the budget allocated to representing your product or service.
Want to advertise on TV3 television shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you. www.owexx.com/dizainas-reklama
How much does advertising in TV3 programmes cost? The advertising price depends on various factors, such as: your chosen season of the year, seasonality, your chosen time of day, your chosen way of advertising within the TV programme and many other factors. Interested in TV3 programme advertising rates? Please get in touch.
Let's get in touch
Get a personal proposal
Tell us your target audience, markets and campaign goals – within 24 hours we'll prepare a tailored TV advertising proposal with the most suitable channels and prices.
FAQ
Frequently asked questions
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All questions and answers