OWEXX
2TV

2TV

A music and entertainment channel for a young, active audience

2TV — LNK Group's music and entertainment channel, which launched on 30 March 2020, replacing "Liuks!" TV. The channel broadcasts across Lithuania in HD and targets an active, music-loving audience. On air — music news, music videos from Universal Music Group and Warner Music Group, DJ performances and original shows by production company Urbs TV.

0,2M+weekly viewers
All LTpasiekiamumas
LTbroadcast language
2020active since

Key demographics

A15–35

A young audience that loves music and entertainment. 2TV is aimed at active people who follow music news and enjoy video clips and DJ performances around the clock.

0,2M+weekly viewers
All LTpasiekiamumas
LTbroadcast language
2020active since

Benefits

Apie 2TV televiziją

The new entertainment TV channel "2TV" starts broadcasting on 30 March 2020 and replaces the former "Liuks!" TV channel. 2TV is available throughout Lithuania and is also broadcast in HD.

The name "Liuks!" was dropped because the new content will have nothing in common with the former name. It will be a completely new channel with new music shows, an updated music video library from "Universal Music Group" and "Warner Music Group", new hosts, and special lnk.lt shows.

The new channel is aimed at an active, music-loving, enthusiastic audience that can dive into music news and entertainment and enjoy it around the clock.

Content for the new "2TV" channel will be produced by the production company "Urbs TV". Lithuanian DJ performances will be shown every Friday and Saturday. Channel hosts: Dalia Belickaitė, Timūras Augucevičius and Marija Silickaja-Šmatavičienė.

OWEXX – official 2TV advertising distributor. For 2TV advertising prices, please contact us using the details provided. The 2TV advertising price will be provided in the shortest possible time.

Contacts for advertising on 2TV →

01

The only specialised music channel in Lithuania — a unique platform for music and entertainment advertising

02

A young and active audience (A15–35) — the buying generation that is hard to reach through traditional channels

03

High-quality video clips from Universal Music Group and Warner Music Group — premium content context

04

DJ performances every weekend — high emotional engagement and channel loyalty

05

HD broadcasts across Lithuania — a modern platform that meets the expectations of a young audience

Formats

Advertising formats 2TV

01

15s spot

Fast and effective at capturing the young audience's attention between music videos. Short, striking and memorable — suitable for brands that want to become part of music culture.

02

30s spot

Standard format between music videos and DJ shows. The young audience is attentive and engaged — suitable for introducing new products and brands to an active generation.

03

Programme sponsorship

Your brand is associated with popular music shows or DJ performances. You connect with favourite content — high loyalty and trust among a young audience.

04

Music video integration

Natural product integration into music videos or DJ performances. 2TV's visually intense content provides the ideal environment for products that want to become part of youth culture — authentically, not through advertising.

05

45–60s spot

A longer format for a new product category or lifestyle brands. 2TV's young audience is more open to informative formats if they are visually appealing and musically in tune with the channel's aesthetic.

06

Social media synergy

The 2TV campaign is synchronised with TikTok/Instagram advertising targeting the same youth audience. The channel's content actively migrates to social networks — your brand reaches the viewer on both TV and phone.

Content

Key shows and audience

01
A15–35

Music videos

High-quality video clips from global publishers — a loyal music fan audience that actively follows the latest trends. Advertising between clips reaches an engaged viewer who is open to messages.

02
A18–35

DJ performances

Weekend DJ performances — the highest emotional engagement among a young audience. Evening and night hours with the most active young viewers, ready for entertainment and new experiences.

03
A15–40

Original shows

Original content created by the production company "Urbs TV" — Lithuanian artists, music news and entertainment. Authentic Lithuanian content attracts a loyal local audience.

04
A18–40

Artist shows and concerts

Performances and concert broadcasts by Lithuanian and international artists — an emotionally intense and highly loyal viewer context. Advertising around music events reaches the audience at a moment of peak emotional engagement, when the brand association becomes long-lasting.

05
A15–35

Music news shows

Music industry news, artist interviews and album premieres. 2TV viewers are music early adopters — they are the first to buy tickets, subscribe to streaming platforms and promote their favourite artists on social media.

06
A18–30

Night music blocks

Late-night and overnight music video and DJ programme blocks — the most active, most relaxed young viewers. Advertising after 11 pm reaches the most impulsive buying behaviour and the most spontaneous consumer decisions.

Integrated campaign

2TV + LED screens —
free advertising

By booking advertising 2TV on television, you get free airtime on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both at home and on the street.

Learn more

Recommendation

Who it suits best 2TV?

01

Music, leisure and entertainment brands targeting a young audience

02

Fashion, beauty and lifestyle products for the active A15–35 generation

03

Advertising for events, festivals and cultural projects

04

Energy drinks, sports and technology brands

05

Advertising mobile games and digital services to youth

06

Alcohol and tobacco category reaching an 18+ audience in a music context

About advertising on 2TV

Advertising on 2TV television

TV advertising is the best and fastest way to attract customers. Just a few seconds on air and word about you and your services will spread to potential consumers. The consumption potential of the product or service you offer will have an especially high chance of growing if you use TV advertising. Television advertising will help potential consumers hear and see you while sitting at home. The combination of visuals, action, text, sound, music, motion and colours working together has a powerful impact on the viewer. Communicate your message to consumers quickly, vividly and persuasively on 2TV.

Advertising on 2TV television is available to all users and to everyone who wants to be known. If you want to receive more orders and expand your brand awareness, take the opportunity to spread your message via 2TV television. TV advertising time is usually measured in seconds. We can help you plan everything and carry out all the necessary work with maximum efficiency.

How much does advertising on 2TV cost? It is not a particularly cheap service. However, after doing the maths based on potential customer reach and advertising cost, you can spend as little as 0.01 cent on advertising per potential consumer. Don't miss the chance to use your product or service representation budget wisely.

Want to advertise on 2TV shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas

Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you! More information: www.owexx.com

Advertising in 2TV shows

Advertising in 2TV shows

Advertising in 2TV television shows is for those who want to narrow down their pool of potential customers even further and deliver a message about their services to a precisely targeted audience. The 2TV programme grid offers many high-quality, exclusive and interesting shows aimed at your target customers. If you want to attract a large and precisely targeted group of users to advertise your services or products, advertising in 2TV television shows is a great idea.

Advertising in programmes is possible not only on your usual TV screens, but also in programmes watched on mobile devices. Mobile devices, currently especially popular, have become serious rivals to conventional televisions, as they are always at hand. We offer you the opportunity to become a programme sponsor, and your advertising can appear on the lnk.lt portal.

2TV advertising in shows. Would you like the show host to advertise your goods or services in a particular show? Would you like to be a sponsor of your desired, favourite show? Would you like to advertise your goods and services in the advertising breaks of a particular show? We can help you. Advertising time in television shows is extremely limited. Advertising time in shows is counted to the second and is extremely valuable for the advertising reach of your target group. Don't miss the opportunity to wisely use the budget allocated for the representation of your product or service.

Want to advertise on 2TV television shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas

Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you. www.owexx.com/dizainas-reklama

How much does advertising in 2TV programmes cost? The advertising price depends on various factors, such as: your chosen season of the year, seasonality, your chosen time of day, your chosen method of advertising in a TV programme and many other factors. Interested in advertising rates in 2TV programmes? Please get in touch.

Let's get in touch

Get a personal proposal

Tell us your target audience, markets and campaign goals – within 24 hours we'll prepare a tailored TV advertising proposal with the most suitable channels and prices.

FAQ

Frequently asked questions

Didn't find the answer to your question? Get in touch — we'll reply within one business day.

All questions and answers

We select the screen based on your target audience, geography and budget. Get in touch — within 24 hours we'll prepare a personal proposal with the best locations.

The minimum duration is 1 week. You can choose short-term promotional campaigns or long-term brand awareness programmes across several screens.

Yes. We offer packages with screens in Vilnius, Kaunas, Klaipėda and other cities — as well as in Riga and Tallinn. One contract partner across the Baltics.

We accept .mp4 video files (no audio, up to 50 MB) and JPEG/PNG graphic files. If you don't have ready-made material — we'll create the clip for you.

Once we receive the approved material, we upload the ad to the screens within 1–2 business days. In urgent cases — faster.

Yes. For each screen we know the weekly number of contacts based on traffic data. Before signing the contract you'll receive an accurate forecast.

The price depends on the screen location, campaign duration and season. We provide specific pricing within 24 hours of your enquiry — with no obligation.

Yes — each screen has a different resolution. We can adapt the clip to each format for you. You'll find all technical parameters in the Technical parameters section.

Yes. We accept new material at any time — we upload it to the screens within 1 business day. The price for an update depends on the contract terms.

LED screens let you change content quickly and without extra printing costs, run at night, display animated content and reach a higher number of contacts at the same spot.