
2TV
A music and entertainment channel for a young, active audience
2TV — LNK Group's music and entertainment channel, which launched on 30 March 2020, replacing "Liuks!" TV. The channel broadcasts across Lithuania in HD and targets an active, music-loving audience. On air — music news, music videos from Universal Music Group and Warner Music Group, DJ performances and original shows by production company Urbs TV.
Key demographics
A15–35
A young audience that loves music and entertainment. 2TV is aimed at active people who follow music news and enjoy video clips and DJ performances around the clock.
Benefits
Apie 2TV televiziją
The new entertainment TV channel "2TV" starts broadcasting on 30 March 2020 and replaces the former "Liuks!" TV channel. 2TV is available throughout Lithuania and is also broadcast in HD.
The name "Liuks!" was dropped because the new content will have nothing in common with the former name. It will be a completely new channel with new music shows, an updated music video library from "Universal Music Group" and "Warner Music Group", new hosts, and special lnk.lt shows.
The new channel is aimed at an active, music-loving, enthusiastic audience that can dive into music news and entertainment and enjoy it around the clock.
Content for the new "2TV" channel will be produced by the production company "Urbs TV". Lithuanian DJ performances will be shown every Friday and Saturday. Channel hosts: Dalia Belickaitė, Timūras Augucevičius and Marija Silickaja-Šmatavičienė.
OWEXX – official 2TV advertising distributor. For 2TV advertising prices, please contact us using the details provided. The 2TV advertising price will be provided in the shortest possible time.
01
The only specialised music channel in Lithuania — a unique platform for music and entertainment advertising
02
A young and active audience (A15–35) — the buying generation that is hard to reach through traditional channels
03
High-quality video clips from Universal Music Group and Warner Music Group — premium content context
04
DJ performances every weekend — high emotional engagement and channel loyalty
05
HD broadcasts across Lithuania — a modern platform that meets the expectations of a young audience
Formats
Advertising formats 2TV
15s spot
Fast and effective at capturing the young audience's attention between music videos. Short, striking and memorable — suitable for brands that want to become part of music culture.
30s spot
Standard format between music videos and DJ shows. The young audience is attentive and engaged — suitable for introducing new products and brands to an active generation.
Programme sponsorship
Your brand is associated with popular music shows or DJ performances. You connect with favourite content — high loyalty and trust among a young audience.
Music video integration
Natural product integration into music videos or DJ performances. 2TV's visually intense content provides the ideal environment for products that want to become part of youth culture — authentically, not through advertising.
45–60s spot
A longer format for a new product category or lifestyle brands. 2TV's young audience is more open to informative formats if they are visually appealing and musically in tune with the channel's aesthetic.
Social media synergy
The 2TV campaign is synchronised with TikTok/Instagram advertising targeting the same youth audience. The channel's content actively migrates to social networks — your brand reaches the viewer on both TV and phone.
Content
Key shows and audience
Music videos
High-quality video clips from global publishers — a loyal music fan audience that actively follows the latest trends. Advertising between clips reaches an engaged viewer who is open to messages.
DJ performances
Weekend DJ performances — the highest emotional engagement among a young audience. Evening and night hours with the most active young viewers, ready for entertainment and new experiences.
Original shows
Original content created by the production company "Urbs TV" — Lithuanian artists, music news and entertainment. Authentic Lithuanian content attracts a loyal local audience.
Artist shows and concerts
Performances and concert broadcasts by Lithuanian and international artists — an emotionally intense and highly loyal viewer context. Advertising around music events reaches the audience at a moment of peak emotional engagement, when the brand association becomes long-lasting.
Music news shows
Music industry news, artist interviews and album premieres. 2TV viewers are music early adopters — they are the first to buy tickets, subscribe to streaming platforms and promote their favourite artists on social media.
Night music blocks
Late-night and overnight music video and DJ programme blocks — the most active, most relaxed young viewers. Advertising after 11 pm reaches the most impulsive buying behaviour and the most spontaneous consumer decisions.
Integrated campaign
2TV + LED screens —
free advertising
By booking advertising 2TV on television, you get free airtime on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both at home and on the street.
Learn moreRecommendation
Who it suits best 2TV?
Music, leisure and entertainment brands targeting a young audience
Fashion, beauty and lifestyle products for the active A15–35 generation
Advertising for events, festivals and cultural projects
Energy drinks, sports and technology brands
Advertising mobile games and digital services to youth
Alcohol and tobacco category reaching an 18+ audience in a music context
About advertising on 2TV
Advertising on 2TV television
TV advertising is the best and fastest way to attract customers. Just a few seconds on air and word about you and your services will spread to potential consumers. The consumption potential of the product or service you offer will have an especially high chance of growing if you use TV advertising. Television advertising will help potential consumers hear and see you while sitting at home. The combination of visuals, action, text, sound, music, motion and colours working together has a powerful impact on the viewer. Communicate your message to consumers quickly, vividly and persuasively on 2TV.
Advertising on 2TV television is available to all users and to everyone who wants to be known. If you want to receive more orders and expand your brand awareness, take the opportunity to spread your message via 2TV television. TV advertising time is usually measured in seconds. We can help you plan everything and carry out all the necessary work with maximum efficiency.
How much does advertising on 2TV cost? It is not a particularly cheap service. However, after doing the maths based on potential customer reach and advertising cost, you can spend as little as 0.01 cent on advertising per potential consumer. Don't miss the chance to use your product or service representation budget wisely.
Want to advertise on 2TV shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you! More information: www.owexx.com
Advertising in 2TV shows
Advertising in 2TV shows
Advertising in 2TV television shows is for those who want to narrow down their pool of potential customers even further and deliver a message about their services to a precisely targeted audience. The 2TV programme grid offers many high-quality, exclusive and interesting shows aimed at your target customers. If you want to attract a large and precisely targeted group of users to advertise your services or products, advertising in 2TV television shows is a great idea.
Advertising in programmes is possible not only on your usual TV screens, but also in programmes watched on mobile devices. Mobile devices, currently especially popular, have become serious rivals to conventional televisions, as they are always at hand. We offer you the opportunity to become a programme sponsor, and your advertising can appear on the lnk.lt portal.
2TV advertising in shows. Would you like the show host to advertise your goods or services in a particular show? Would you like to be a sponsor of your desired, favourite show? Would you like to advertise your goods and services in the advertising breaks of a particular show? We can help you. Advertising time in television shows is extremely limited. Advertising time in shows is counted to the second and is extremely valuable for the advertising reach of your target group. Don't miss the opportunity to wisely use the budget allocated for the representation of your product or service.
Want to advertise on 2TV television shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you. www.owexx.com/dizainas-reklama
How much does advertising in 2TV programmes cost? The advertising price depends on various factors, such as: your chosen season of the year, seasonality, your chosen time of day, your chosen method of advertising in a TV programme and many other factors. Interested in advertising rates in 2TV programmes? Please get in touch.
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