
BTV
The widest regional reach — 80% of Lithuania's territory
BTV (Baltic TV) — one of Lithuania's oldest television channels, on air since 1993 and now part of LNK Group. The channel stands out for its widest territorial coverage in Lithuania (80% of the territory) and a strong position in the regions. The BTV viewer is a family audience from towns and villages who rely on television as their main source of information and entertainment.
Key demographic
A25–55
BTV reaches 80% of Lithuania's territory, including districts where other channels have a weaker signal. Its strongest position is in the regions — town and village audiences are the most loyal and the least reachable through other channels.
Advantages
The story of BTV television
BTV is a commercial television channel based in Vilnius. The channel was founded in April 1993.
BTV broadcasts 24 hours a day, reaching 80% of Lithuania's territory.
The broadcaster is UAB „Laisvas ir nepriklausomas kanalas". Since 1 December 2018, the channel has been broadcasting in HD.
OWEXX is the official BTV advertising distributor. For BTV advertising rates, get in touch using the contacts below. We will provide the BTV advertising price as quickly as possible.
01
80% coverage of Lithuania's territory — the widest regional reach of any Lithuanian channel
02
The strongest position in regional Lithuania — towns and villages whose audiences are rarely reached by big-city channels
03
A loyal family audience aged 25–55 with a stable viewing routine — the same viewer every evening
04
Local news with high trust — BTV viewers trust regional news more than national channels
05
More affordable rates than the main channels — ideal ROI for regional campaigns
06
LNK Group synergy — BTV fills the regional segments missing from LNK's audience
Formats
Advertising formats BTV
30s spot
The most effective format for regional campaigns. BTV viewers watch television with focus and loyalty — ad blocks are noticed and treated as information, not as an interruption.
15s spot
For boosting frequency in regional Lithuania. A lower price than main channels allows a high number of contacts within the same budget — ideal for mass regional campaigns.
Local news sponsorship
Sponsorship of regional news and current affairs programmes. BTV viewers are highly attentive to regional news — advertising in this context is perceived as part of the local community.
Family programme sponsorship
Sponsorship of family-oriented shows and programmes. BTV's family audience is united and loyal — association with a favourite family show builds a strong emotional connection with the community.
LNK Group package
A combined campaign on BTV and LNK at the same time. LNK reaches the major cities, BTV — the regions. Together they provide full coverage of Lithuania — effective for the food, small business and agriculture sectors.
Content
Key shows and audience
BTV news and regional affairs
Local news and regional current affairs shows — a loyal and attentive audience. Advertising in this context is perceived as supporting the local community rather than as an anonymous commercial message.
Family shows
Weekend and evening family shows — the whole family watches together. Decision-makers (parents) are focused and receptive to advertising, especially in the household, food and services categories.
Movies and series
Popular films and series in the evening for a regional audience. The BTV viewer chooses television as their main leisure activity — viewing sessions are longer, attention is focused.
Agriculture and Farming programmes
Specific programming for rural and farming audiences — a niche segment that is hard to reach through other channels. BTV is arguably the only channel with such programming, so advertising noise in this niche is minimal.
Kids and animation blocks
Animated and children's programmes — parents watch together with their children. BTV children's content attracts a family audience in which parents are the decision-makers. Highly effective for toys, food and family product categories.
Culinary and home-making shows
Cooking and home-keeping shows for a regional female audience. BTV's strongest female audience from towns and villages — more loyal and less bombarded by advertising than big-city viewers.
Integrated campaign
BTV + LED screens —
free advertising
By booking advertising BTV on television, you get free airtime on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both at home and on the street.
Learn moreRecommendation
Who it suits best BTV?
Regional business, local service providers and shopping centres in smaller towns
Food products, agriculture sector and rural services
Family and household brands seeking regional coverage
Small and medium businesses not investing in more expensive national channels
Extending LNK Group campaigns with a regional channel
Retail chains and shops operating in Lithuanian towns and districts
About advertising on BTV
Advertising on BTV television
TV advertising is the best and fastest way to attract customers. Just a few seconds on air and word about you and your services will spread to potential consumers. The consumption potential of the product or service you offer will have an especially high chance of growing if you use TV advertising. Television advertising will help potential consumers hear and see you while sitting at home. The combination of visuals, action, text, sound, music, motion and colours working together has a powerful impact on the viewer. Communicate your message to consumers quickly, vividly and persuasively on BTV.
Advertising on BTV television is accessible to all consumers and to everyone who wants to be known. If you want more orders and greater brand awareness, take the opportunity to spread your message via BTV television. Television advertising time is usually measured in seconds. We can help you plan everything and carry out all the necessary work with maximum efficiency.
How much does advertising on BTV cost? It is not a particularly cheap service. However, after doing the maths based on potential customer reach and advertising cost, you can spend as little as 0.01 cent on advertising per potential consumer. Don't miss the chance to use your product or service representation budget wisely.
Want to advertise on BTV shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you! More information: www.owexx.com
Advertising in BTV programmes
Advertising in BTV programmes
Advertising in BTV television programmes is for those who want to narrow down their potential audience even further and broadcast a message about their services specifically to them. The BTV programme grid offers many high-quality, exclusive and interesting programmes aimed at your target customers. If you want to attract a large and targeted group of consumers to promote your services or products, advertising in BTV television programmes is a great idea.
Advertising in programmes is possible not only on your usual TV screens, but also in programmes watched on mobile devices. Mobile devices, currently especially popular, have become serious rivals to conventional televisions, as they are always at hand. We offer you the opportunity to become a programme sponsor, and your advertising can appear on the lnk.lt portal.
BTV advertising in shows. Would you like the show host to advertise your goods or services in a particular show? Would you like to be a sponsor of your preferred, favourite show? Would you like to advertise your goods and services in the advertising breaks of a particular show? We can help you. Advertising time in television shows is extremely limited. Advertising time in shows is counted to the second and is extremely valuable for spreading your advertising to your target group. Don't miss the opportunity to wisely use the budget allocated for representing your product or service.
Want to advertise on BTV television shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you. www.owexx.com/dizainas-reklama
How much does advertising in BTV programmes cost? The advertising price depends on various factors, such as: your chosen season of the year, seasonality, your chosen time of day, your chosen method of advertising in a TV programme and many other factors. Interested in advertising rates in BTV programmes? Please get in touch.
Let's get in touch
Get a personal proposal
Tell us your target audience, markets and campaign goals – within 24 hours we'll prepare a tailored TV advertising proposal with the most suitable channels and prices.
FAQ
Frequently asked questions
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