OWEXX
BTV

BTV

The widest regional reach — 80% of Lithuania's territory

BTV (Baltic TV) — one of Lithuania's oldest television channels, on air since 1993 and now part of LNK Group. The channel stands out for its widest territorial coverage in Lithuania (80% of the territory) and a strong position in the regions. The BTV viewer is a family audience from towns and villages who rely on television as their main source of information and entertainment.

0.6M+weekly viewers
80%coverage of Lithuania's territory
24hbroadcast duration
1993on air since

Key demographic

A25–55

BTV reaches 80% of Lithuania's territory, including districts where other channels have a weaker signal. Its strongest position is in the regions — town and village audiences are the most loyal and the least reachable through other channels.

0.6M+weekly viewers
80%coverage of Lithuania's territory
24hbroadcast duration
1993on air since

Advantages

The story of BTV television

BTV is a commercial television channel based in Vilnius. The channel was founded in April 1993.

BTV broadcasts 24 hours a day, reaching 80% of Lithuania's territory.

The broadcaster is UAB „Laisvas ir nepriklausomas kanalas". Since 1 December 2018, the channel has been broadcasting in HD.

OWEXX is the official BTV advertising distributor. For BTV advertising rates, get in touch using the contacts below. We will provide the BTV advertising price as quickly as possible.

Contacts for advertising on BTV →

01

80% coverage of Lithuania's territory — the widest regional reach of any Lithuanian channel

02

The strongest position in regional Lithuania — towns and villages whose audiences are rarely reached by big-city channels

03

A loyal family audience aged 25–55 with a stable viewing routine — the same viewer every evening

04

Local news with high trust — BTV viewers trust regional news more than national channels

05

More affordable rates than the main channels — ideal ROI for regional campaigns

06

LNK Group synergy — BTV fills the regional segments missing from LNK's audience

Formats

Advertising formats BTV

01

30s spot

The most effective format for regional campaigns. BTV viewers watch television with focus and loyalty — ad blocks are noticed and treated as information, not as an interruption.

02

15s spot

For boosting frequency in regional Lithuania. A lower price than main channels allows a high number of contacts within the same budget — ideal for mass regional campaigns.

03

Local news sponsorship

Sponsorship of regional news and current affairs programmes. BTV viewers are highly attentive to regional news — advertising in this context is perceived as part of the local community.

04

Family programme sponsorship

Sponsorship of family-oriented shows and programmes. BTV's family audience is united and loyal — association with a favourite family show builds a strong emotional connection with the community.

05

LNK Group package

A combined campaign on BTV and LNK at the same time. LNK reaches the major cities, BTV — the regions. Together they provide full coverage of Lithuania — effective for the food, small business and agriculture sectors.

Content

Key shows and audience

01
A35–65

BTV news and regional affairs

Local news and regional current affairs shows — a loyal and attentive audience. Advertising in this context is perceived as supporting the local community rather than as an anonymous commercial message.

02
A25–55

Family shows

Weekend and evening family shows — the whole family watches together. Decision-makers (parents) are focused and receptive to advertising, especially in the household, food and services categories.

03
A25–60

Movies and series

Popular films and series in the evening for a regional audience. The BTV viewer chooses television as their main leisure activity — viewing sessions are longer, attention is focused.

04
A30–65

Agriculture and Farming programmes

Specific programming for rural and farming audiences — a niche segment that is hard to reach through other channels. BTV is arguably the only channel with such programming, so advertising noise in this niche is minimal.

05
Families (A25–45)

Kids and animation blocks

Animated and children's programmes — parents watch together with their children. BTV children's content attracts a family audience in which parents are the decision-makers. Highly effective for toys, food and family product categories.

06
A30–60 F

Culinary and home-making shows

Cooking and home-keeping shows for a regional female audience. BTV's strongest female audience from towns and villages — more loyal and less bombarded by advertising than big-city viewers.

Integrated campaign

BTV + LED screens —
free advertising

By booking advertising BTV on television, you get free airtime on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both at home and on the street.

Learn more

Recommendation

Who it suits best BTV?

01

Regional business, local service providers and shopping centres in smaller towns

02

Food products, agriculture sector and rural services

03

Family and household brands seeking regional coverage

04

Small and medium businesses not investing in more expensive national channels

05

Extending LNK Group campaigns with a regional channel

06

Retail chains and shops operating in Lithuanian towns and districts

About advertising on BTV

Advertising on BTV television

TV advertising is the best and fastest way to attract customers. Just a few seconds on air and word about you and your services will spread to potential consumers. The consumption potential of the product or service you offer will have an especially high chance of growing if you use TV advertising. Television advertising will help potential consumers hear and see you while sitting at home. The combination of visuals, action, text, sound, music, motion and colours working together has a powerful impact on the viewer. Communicate your message to consumers quickly, vividly and persuasively on BTV.

Advertising on BTV television is accessible to all consumers and to everyone who wants to be known. If you want more orders and greater brand awareness, take the opportunity to spread your message via BTV television. Television advertising time is usually measured in seconds. We can help you plan everything and carry out all the necessary work with maximum efficiency.

How much does advertising on BTV cost? It is not a particularly cheap service. However, after doing the maths based on potential customer reach and advertising cost, you can spend as little as 0.01 cent on advertising per potential consumer. Don't miss the chance to use your product or service representation budget wisely.

Want to advertise on BTV shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas

Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you! More information: www.owexx.com

Advertising in BTV programmes

Advertising in BTV programmes

Advertising in BTV television programmes is for those who want to narrow down their potential audience even further and broadcast a message about their services specifically to them. The BTV programme grid offers many high-quality, exclusive and interesting programmes aimed at your target customers. If you want to attract a large and targeted group of consumers to promote your services or products, advertising in BTV television programmes is a great idea.

Advertising in programmes is possible not only on your usual TV screens, but also in programmes watched on mobile devices. Mobile devices, currently especially popular, have become serious rivals to conventional televisions, as they are always at hand. We offer you the opportunity to become a programme sponsor, and your advertising can appear on the lnk.lt portal.

BTV advertising in shows. Would you like the show host to advertise your goods or services in a particular show? Would you like to be a sponsor of your preferred, favourite show? Would you like to advertise your goods and services in the advertising breaks of a particular show? We can help you. Advertising time in television shows is extremely limited. Advertising time in shows is counted to the second and is extremely valuable for spreading your advertising to your target group. Don't miss the opportunity to wisely use the budget allocated for representing your product or service.

Want to advertise on BTV television shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas

Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you. www.owexx.com/dizainas-reklama

How much does advertising in BTV programmes cost? The advertising price depends on various factors, such as: your chosen season of the year, seasonality, your chosen time of day, your chosen method of advertising in a TV programme and many other factors. Interested in advertising rates in BTV programmes? Please get in touch.

Let's get in touch

Get a personal proposal

Tell us your target audience, markets and campaign goals – within 24 hours we'll prepare a tailored TV advertising proposal with the most suitable channels and prices.

FAQ

Frequently asked questions

Didn't find the answer to your question? Get in touch — we'll reply within one business day.

All questions and answers

We select the screen based on your target audience, geography and budget. Get in touch — within 24 hours we'll prepare a personal proposal with the best locations.

The minimum duration is 1 week. You can choose short-term promotional campaigns or long-term brand awareness programmes across several screens.

Yes. We offer packages with screens in Vilnius, Kaunas, Klaipėda and other cities — as well as in Riga and Tallinn. One contract partner across the Baltics.

We accept .mp4 video files (no audio, up to 50 MB) and JPEG/PNG graphic files. If you don't have ready-made material — we'll create the clip for you.

Once we receive the approved material, we upload the ad to the screens within 1–2 business days. In urgent cases — faster.

Yes. For each screen we know the weekly number of contacts based on traffic data. Before signing the contract you'll receive an accurate forecast.

The price depends on the screen location, campaign duration and season. We provide specific pricing within 24 hours of your enquiry — with no obligation.

Yes — each screen has a different resolution. We can adapt the clip to each format for you. You'll find all technical parameters in the Technical parameters section.

Yes. We accept new material at any time — we upload it to the screens within 1 business day. The price for an update depends on the contract terms.

LED screens let you change content quickly and without extra printing costs, run at night, display animated content and reach a higher number of contacts at the same spot.