TV6 / 3+
Estonia
Estonia's youth and entertainment channel
TV6/3+ in Estonia — TV3 Group's youth and entertainment channel in Estonia, on air since 2008. It offers youth entertainment content, reality shows and international series for Estonian young audiences. Together with TV6 LT and TV6 LV it forms a unified youth television network across the Baltics.
Core demographic
A15–35
Estonia's younger audience. The channel broadcasts under the 3+ and TV6 names — TV3 Group's youth segment channel in Estonia. It complements TV3 EE's reach with a younger demographic.
Benefits
WHY ADVERTISE ON TV6 / 3+?
TV6 / 3+ in Estonia is a youth and entertainment television channel operating since 2008. The channel is part of the TV3 Group (Allente) family and is known under two names – TV6 and 3+ – depending on the platform. It reaches around 25% of the Estonian population, targeting the active Estonian youth audience aged 15–35.
Its programming schedule consists of reality shows, international series and youth-oriented entertainment programmes in Estonian. Together with TV6 LT and TV6 LV, the channel forms a unified youth television network across the Baltics – meaning a synchronised Baltic campaign across the three TV6 channels can reach the youth audience in Lithuania, Latvia and Estonia simultaneously with the same advertising material.
OWEXX – official advertising distributor for TV6/3+ Estonia. For TV6 EE advertising prices, please contact us using the details provided. The advertising price will be provided in the shortest possible time.
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Youth audience in Estonia aged 15–35 — complements TV3 EE reach with a younger demographic
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Synchronised Baltic youth campaign with TV6 LT and TV6 LV via OWEXX
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Estonian youth — the most digitalised and tech-open audience in the Baltics
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More affordable prices than TV3 EE — efficient reach of the Estonian youth audience
Formats
Advertising formats TV6 / 3+
15–30s spot
The standard format for youth campaigns in Estonia — just like TV6 LT, only for an Estonian audience. Your creative needs no adaptation for Baltic youth campaigns.
Baltic Youth Package
A combined campaign across TV6 LT + TV6 LV + TV6/3+ EE. One plan, one message — reaching all Baltic youth with a single campaign through OWEXX.
Content
Key shows and audience
Reality show
International and Estonian reality shows with the highest youth engagement. Estonian youth are active on social networks — brand integration spreads in the digital space.
Hit series
American and international series for Estonian youth. The same content format as TV6 LT and TV6 LV — a synchronised Baltic youth campaign works without adaptation.
Comedy blocks
Sitcoms and comedy shows for Estonian youth. A cosy and emotionally positive context — in a comedy setting, Estonia's young audience is more open to new ideas and products.
Weekend movie blocks
Friday and weekend movie blocks in Estonia — a moment for friends and families to watch together. The weekend brings together a wider age group with a longer viewing session and higher shopping potential.
Music and entertainment shows
Music news and entertainment shows for Estonia's youth. Estonia has a strong music culture — advertising in a music context is associated with identity and lifestyle.
3play EE catch-up for youth
Viewing TV6/3+ EE content online. Estonian youth are the most digitally active in the Baltics. This channel reaches those viewers who rarely watch television but actively consume content on smart devices.
Integrated campaign
TV6 / 3+ + LED screens —
free advertising
By booking advertising TV6 / 3+ on television, you get free airtime on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both at home and on the street.
Learn moreRecommendation
Who it suits best TV6 / 3+?
Adding an EE segment to Baltic youth campaigns
Tech, lifestyle and innovation brands in Estonia
Full Baltic youth network together with TV6 LT and TV6 LV
Fast food, energy drinks and youth culture brands in Estonia
Mobile apps and digital services for Estonian youth
Events, music festivals and entertainment projects in Estonia
About advertising on TV6 / 3+ in Estonia
Advertising on TV6 / 3+ in Estonia
TV6 / 3+ in Estonia is a youth and entertainment channel reaching around 25% of Estonia's population in the 15–35 age group. The channel is part of the TV3 Group (Allente) network and complements TV3 EE's reach with a younger demographic. Reality shows, international series and youth-oriented content attract a loyal, emotionally engaged Estonian youth audience.
TV6 / 3+ EE is especially valuable as a component of a full Baltic youth campaign: together with TV6 LT and TV6 LV, the channel forms a unified youth television network across the Baltics. A single advertising asset can reach Lithuanian, Latvian and Estonian youth audiences simultaneously through OWEXX without additional adaptation.
How much does advertising on TV6 / 3+ Estonia cost? The channel offers efficient rates for the niche youth segment. The combined TV6 LT+LV+EE Baltic youth package is especially recommended – one plan, three markets. Contact us for a tailored offer.
Want to advertise on TV6 / 3+ in Estonia but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
More information about advertising opportunities in Estonia: www.owexx.com
Advertising in TV6 / 3+ EE programmes
Advertising in TV6 / 3+ EE programmes
Advertising in TV6 / 3+ Estonian programmes is an effective way to precisely reach the younger Estonian generation. The channel's programme grid features reality shows, international series and youth entertainment shows that draw a loyal and active Estonian audience aged 15–35.
Estonia is the most digitally mature country in the Baltics, so the younger Estonian generation actively consumes content via digital platforms too. TV6 / 3+ content is also available online – additional reach for young Estonian viewers who combine traditional television with digital.
TV6 / 3+ EE advertising in programmes. Want to become a sponsor of a popular Estonian youth programme? Want to advertise your goods or services during the breaks of a reality show? We can help you find the best format. Advertising time on this channel is limited and effective for niche youth reach.
Want to advertise on TV6 / 3+ Estonia shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
How much does advertising in TV6 / 3+ Estonia programmes cost? The price depends on the chosen programme, format and campaign duration. Interested in the combined TV6 LT+LV+EE Baltic youth package? Please get in touch – we will provide a tailored offer.
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