OWEXX
TV1

TV1

LNK Group news and documentary channel

TV1 is a niche channel from LNK Group, on air since 2003. It specialises in news programmes, documentaries and cultural content. The channel attracts an educated, older audience with a high level of attention. TV1 is an effective platform for niche campaigns and a complementary channel within integrated LNK Group campaigns.

0.2M+weekly viewers
~18%population reach
A30+core demographic
2003on air since

Core demographic

A30+

A loyal older audience aged 30+, interested in documentaries, culture and current affairs. Above-average education level. An effective addition to LNK campaigns for the niche segment.

0.2M+weekly viewers
~18%population reach
A30+core demographic
2003on air since

Benefits

The story of TV1 television

The television channel was founded on 29 April 2003. From 2003 to 2005, TV1 broadcast only in Vilnius, Klaipėda and their surrounding areas. Broadcasting in Kaunas began in 2005. Since 1 December 2018, the channel has broadcast in HD.

TV1's programming consists of series and films for a female audience of various ages, along with entertainment shows. TV1 broadcasts around the clock.

OWEXX is the official advertising distributor for TV1. For TV1 advertising rates, please get in touch using the contacts provided. TV1 advertising rates will be sent to you as quickly as possible.

Contacts for advertising on TV1 →

01

A specialised, educated audience aged 30+ — more receptive to informative, well-argued advertising

02

A higher level of viewer education — decision-makers and opinion leaders

03

Minimal advertising clutter on a niche channel — your message stands out more easily

04

Extends the reach of LNK and BTV audiences in integrated LNK Group campaigns

05

More affordable rates — strong ROI for niche and specialised campaigns

Formats

Advertising formats TV1

01

30s spot

The standard format during breaks in news and documentary programming. The TV1 audience is attentive and focused — a high level of noticeability compared to broad-audience channels.

02

Programme sponsorship

Sponsorship of documentaries or cultural programmes. TV1 viewers value quality, authenticity and reliability. Placing your brand alongside quality documentary content signals a high level of reputation.

03

LNK Group niche package

TV1 as a niche addition to LNK and BTV campaigns. You reach a segment that watches less mainstream TV — an educated, older audience that cares about content.

Content

Key shows and audience

01
A35–65

Documentary films

Quality international and Lithuanian documentaries — an educated and intellectually active audience. This viewer's attention is focused for a long time, and receptiveness to advertising is high thanks to the selective channel choice.

02
A35–60

Culture and current affairs programmes

Reviews of cultural life and discussions of current affairs — opinion leaders and active citizens. Advertising in this context gives a brand intellectual and cultural prestige.

03
A30–60

News programmes

News and current affairs content for an audience seeking information. TV1 viewers actively seek knowledge and are more hungry for information than viewers looking for entertainment.

04
A35–65

History and culture programmes

Programmes dedicated to Lithuania's history and cultural heritage — an audience with a strong sense of identity and a high level of cultural education. Advertising in this context reaches a mature, critically thinking audience that values tradition and quality.

05
A30–60

Nature and science documentaries

International nature and science documentaries — a curious, intellectually active viewer. This segment is more open to novelties, technologies and innovations, making it very suitable for tech, ecology and health categories.

06
A40–65

Discussion and interview shows

Analytical discussions with public leaders and experts — decision-makers and opinion shapers. Advertising in this context reaches Lithuania's intellectual and business elite, who are highly selective and critical of any message.

Integrated campaign

TV1 + LED screens —
free advertising

By booking advertising TV1 on television, you get free airtime on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both at home and on the street.

Learn more

Recommendation

Who it suits best TV1?

01

An additional niche channel in integrated LNK Group campaigns

02

Services for a senior and educated audience: banking, insurance, healthcare

03

Cultural, educational and public projects

04

Pharmaceutical and health products for a more mature audience

05

Technology and innovation brands targeting an intellectual audience

06

Legal, consulting and expert services for opinion leaders

About advertising on TV1

Advertising on TV1

TV advertising is the best and fastest way to attract customers. Just a few seconds on air and word about you and your services will spread to potential consumers. The consumption potential of your product or service will have an especially high chance of growing if you use TV advertising. Television advertising will help potential consumers hear and see you while sitting at home. The combination of image, action, text, sound, music, movement and colours working together has a powerful effect on the viewer. Communicate your message to consumers quickly, vividly and persuasively on TV1.

Advertising on TV1 is available to all viewers and to everyone who wants to be known. If you want to attract more orders and grow your brand awareness, take the opportunity to spread your message on TV1. TV airtime is usually measured in seconds. We can help you plan everything and handle all the necessary work with maximum efficiency.

How much does advertising on TV1 cost? It is not a particularly cheap service. However, after doing the math on potential customer acquisition and advertising cost, you can spend as little as 0.01 cent per potential user reached. Don't miss the chance to put your product or service representation budget to smart use.

Want to advertise on TV1 shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas

Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you! More information: www.owexx.com

Advertising in TV1 programmes

Advertising in TV1 programmes

Advertising in TV1 programmes is for those who want to narrow down their pool of potential customers even further and deliver a message about their services to a precisely targeted audience. The TV1 programme grid offers plenty of high-quality, distinctive and engaging shows tailored to your target customers. If you want to attract a large and precisely targeted group of viewers to promote your services or products, advertising in TV1 programmes is a great idea.

Advertising in programmes is possible not only on your usual TV screens, but also in programmes watched on mobile devices. Mobile devices, currently especially popular, have become serious rivals to conventional televisions, as they are always at hand. We offer you the opportunity to become a programme sponsor, and your advertising can appear on the lnk.lt portal.

Advertising in TV1 shows. Would you like the show host to promote your products or services in a particular show? Would you like to be a sponsor of your preferred, favourite show? Would you like to advertise your products and services in the commercial breaks of a particular show? We can help you. Advertising time in television shows is extremely limited. Advertising time in shows is measured to the second and is extremely valuable for reaching your target group. Don't miss the opportunity to wisely use your budget for representing your product or service.

Want to advertise on TV1 television shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas

Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you. www.owexx.com/dizainas-reklama

How much does advertising in TV1 programmes cost? The advertising price depends on various factors, such as: your chosen season of the year, seasonality, your chosen time of day, your chosen way of advertising within the TV programme and many other factors. Interested in TV1 programme advertising rates? Please get in touch.

Let's get in touch

Get a personal proposal

Tell us your target audience, markets and campaign goals – within 24 hours we'll prepare a tailored TV advertising proposal with the most suitable channels and prices.

FAQ

Frequently asked questions

Didn't find the answer to your question? Get in touch — we'll reply within one business day.

All questions and answers

We select the screen based on your target audience, geography and budget. Get in touch — within 24 hours we'll prepare a personal proposal with the best locations.

The minimum duration is 1 week. You can choose short-term promotional campaigns or long-term brand awareness programmes across several screens.

Yes. We offer packages with screens in Vilnius, Kaunas, Klaipėda and other cities — as well as in Riga and Tallinn. One contract partner across the Baltics.

We accept .mp4 video files (no audio, up to 50 MB) and JPEG/PNG graphic files. If you don't have ready-made material — we'll create the clip for you.

Once we receive the approved material, we upload the ad to the screens within 1–2 business days. In urgent cases — faster.

Yes. For each screen we know the weekly number of contacts based on traffic data. Before signing the contract you'll receive an accurate forecast.

The price depends on the screen location, campaign duration and season. We provide specific pricing within 24 hours of your enquiry — with no obligation.

Yes — each screen has a different resolution. We can adapt the clip to each format for you. You'll find all technical parameters in the Technical parameters section.

Yes. We accept new material at any time — we upload it to the screens within 1 business day. The price for an update depends on the contract terms.

LED screens let you change content quickly and without extra printing costs, run at night, display animated content and reach a higher number of contacts at the same spot.