Advertising on buses
and trolleybuses
A mobile advertising medium seen across the whole city — through the eyes of passengers, pedestrians and other road users. Outdoor advertising, TV/LCD screens inside the vehicle, frames and handrails in public transport.
Advertising on buses and trolleybuses
Mobile advertising, such as ads on or inside buses and trolleybuses, is not tied to a single location — it is visible across the whole city, reaching a large and diverse audience.
Advertising on public transport is seen by bus and trolleybus passengers, pedestrians, and drivers and passengers of other vehicles. Eye-catching, creative ads on buses and trolleybuses get noticed by consumers of all ages and social backgrounds. Public transport advertising is an effective way to attract new customers, boost brand awareness, and promote products, services and special offers.
Advertising on TV screens and frames
Advertising on buses and trolleybuses lets you reach consumers when they have plenty of time to view the ad and read and absorb the information. Public transport advertising — in frames and on screens — draws attention, and during a bus or trolleybus ride it is often viewed more than once. Public transport advertising also works for delivering your message to a narrower target audience — for example, those who commute daily to work or study by bus or trolleybus — as well as to a broad, diverse audience, such as not only city residents but also city visitors.
The effectiveness of public transport advertising
As cities grow, more and more people use public transport. Not only because it is a convenient and inexpensive way to get around, but also for value-driven reasons — caring for the environment and choosing more sustainable, eco-friendly solutions. As the number of people choosing public transport grows, so does the audience for public transport advertising.
According to the US Transportation Research Board, as many as 80% of people remember an ad they saw on transport within 30 minutes of making a purchase — public transport advertising makes a product or service more visible. Out-of-home advertising is viewed more favourably than online advertising.
The effectiveness of public transport advertising comes not only from its mobility and its ability to reach an exceptionally large audience, but also from the fact that out-of-home advertising is viewed favourably by consumers and is known to deliver exceptional value.
OWEXX offers advertising space on public transport and inside vehicles in Vilnius, Kaunas, Kaunas district, Klaipėda, Šiauliai, Alytus, Druskininkai and other cities.
Geography
Bus advertising across Lithuania
VilniusCapital
~0.5Mpassengers / dayAll formats
~500 vehicles, 879 LCD screens on board. The country's largest public transport network — trolleybuses and buses.
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KaunasSecond city
~0.4MresidentsExterior + interior
Solaris Trollino trolleybuses and Urbino buses in the city. 71 KAUTRA buses in Kaunas district.
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KlaipėdaPort city
~0.15MresidentsExterior advertising
27 buses. Reaches residents and port visitors from around the world. Min. rental 6 months.
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ŠiauliaiNorthern Lithuania
~0.1MresidentsExterior + interior
Additional formats: distribution boxes and bus station advertising. Near the Hill of Crosses.
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AlytusSouthern Lithuania
32busesExterior advertising
MB Sprinter and Temsa MD9. 86% of passengers remember transport advertising they have seen. Min. 3 months.
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DruskininkaiResort
~0.1Mtourists / yearExterior advertising
Lithuania's most popular resort. Reaches residents and international tourists all year round.
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Other citiesAll Lithuania
LT+additional citiesExterior advertising
Panevėžys, Kaunas district and more. We prepare a custom offer based on your geography.
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TV3 + LED screens —
free advertising
When you book advertising on TV3, you get free broadcasts on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both at home and on the street.
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Advertising formats in public transport
Exterior advertising
Advertising spaces on Vilnius public transport
- full vehicle (bus or trolleybus) wrap – advertising spaces on the side and rear of the vehicle;
- advertising spaces on the rear of the vehicle (full or partial wrap);
- advertising on part of the vehicle's rear window.
Which advertising space you choose on a bus or trolleybus is up to you. A full bus or trolleybus wrap offers the most space for interesting, unexpected, distinctive advertising that will certainly catch the attention of road users, pedestrians and, of course, public transport passengers. Advertising spaces on part of the vehicle's exterior will also not go unnoticed and will create a powerful message for your advertising campaign.
Interior spaces
Advertising frames in Kaunas buses and trolleybuses
Advertising frames are advertising spaces above the vehicle windows inside. Advertising frames will catch the attention of passengers travelling by public transport, and due to the specifics of advertising in public transport, users can spend more time seeing or reading the information. Advertising in frames on Kaunas public transport will certainly not go unnoticed by bored passengers gazing out of the windows – advertising spaces above the windows are perfectly visible.
TV / LCD screens in the salon
Advertising on TV screens
TV (LCD) screens in public transport are a combination of traditional advertising media and modern technology that attracts the audience's attention. Vilnius public transport passengers are an audience of about half a million people who see advertising broadcasts on screens in buses and trolleybuses. Advertising on public transport screens stands out because optimal conditions are created for viewing and remembering it – users devote more attention and time to viewing the advertising, and the message is seen more than once.
Advertising handles
Advertising spaces on advertising handles in buses in Šiauliai are a particularly suitable means of conveying a short and targeted advertising message. Advertising handles will certainly not go unnoticed and are perfect for conveying information about promotions, an event, a website, social networks, etc. It is also a great way to spread an advertising message to a target audience – for example, students who regularly use public transport or commuters travelling to work.
Benefits
Why advertise on public transport?
Seen across the whole city
A mobile advertising medium isn't tied to one location — it moves through city streets and reaches audiences in different districts all day long.
A large and diverse audience
Your ad is seen not only by bus passengers but also by pedestrians and other road users. All age groups and social backgrounds are within reach.
Long contact time
Passengers have plenty of time to view your ad during their journey. The same message is seen several times per trip — boosting the chance it's remembered.
High recall
According to the US Transportation Research Board, 80% of people remember a transport ad they saw within 30 min. of buying a product or service.
An eco-friendly choice
Public transport use is growing for environmental reasons. A growing audience means growing campaign reach.
Excellent value for money
Transport advertising reaches a million-strong audience at a relatively low cost compared with other media.
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