TV advertising in the Baltics

Reach millions in a single frame

Television reaches 75% of Lithuanian adults every week. OWEXX helps you plan and run campaigns on the most popular TV channels in Lithuania, Latvia and Estonia — and for even greater visibility, combine them with our outdoor screen network.

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15 channels · Lithuania · Latvia · Estonia

3 in 4people watch TV every day

3.5 hrsaverage daily TV viewing time

3Baltic countries

15TV channels

TOP 1most impactful media channel in Europe

49%of ad impact is driven by creative quality

90%of TV campaigns drove sales growth

86%of TV campaigns pay off in the long run

Broadcasters

TV channels in the Baltics

OWEXX partners with the leading broadcasters across the Baltics, so you can plan your advertising campaign in Lithuania, Latvia and Estonia in one place – one proposal, one contract.

Lithuania

A15–49

A15–35

A20–45

A15–40

A30+

A18–54

A25–55

A35+

A25+

A18–54

A15–49

A15–35

A18–45

A15–49

A15–35

Formats

TV advertising formats

15s

Short commercial

A short, clear message to introduce your brand, product or offer.

For awareness and recall

30s

Standard commercial

More time to highlight product benefits, your offer or your brand story.

For products and promotions

45–60s

Long commercial

A format for a more detailed story, emotional communication or a more complex product.

For storytelling and image

Sponsorship

Programme sponsorship

Brand visibility tied to a chosen TV programme or other television content.

For long-term visibility

Live broadcast

Advertising during live broadcasts

Advertising opportunities during sports, entertainment and other live programmes.

For timely events

OWEXX exclusiveTV + LED

Integrated campaign

TV advertising combined with OWEXX outdoor screens – your brand is seen both on television and in city spaces.

For a seamless multi-channel campaign

Why OWEXX

Everything you need for a TV campaign

Agency GRP rates

OWEXX works with the leading Baltic broadcasters and helps you plan a TV campaign around your goals and budget.

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TV + outdoor advertising

We pair TV advertising with OWEXX LED screens – your brand is seen both on television and in city spaces. One seamless campaign across different advertising channels.

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Baltic-wide reach

TV campaigns in Lithuania, Latvia and Estonia through a single agency. 15 TV channels across the three Baltic states.

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Campaign plan and report

We plan your TV campaign and, once it ends, deliver a results report: GRP, reach, frequency and audience data.

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Planning

The best time to advertise

Maximum visibility100%

September–December

Peak season

The period of highest advertising activity. Autumn campaigns, Black Friday and Christmas offer plenty of opportunities to reach an actively buying audience.

For new campaigns85%

January–March

Winter season

The start of the year is favourable for new offers, product launches and brand image campaigns. Less festive advertising noise lets your brand stand out.

60%

April–May

Spring season

Easter, Mother's Day and spring offers create additional communication opportunities. Ideal for seasonal products and sales promotion campaigns.

For an efficient budget35%

June–August

Summer season

A calmer TV advertising period can offer more opportunities to use your budget efficiently and maintain brand visibility in summer.

Why TV advertising

WHY IT WORKS

Reach a wide audience

Television lets you reach a wide audience at once and secure strong brand visibility.

The impact of the big screen

Picture, sound and motion let you not only showcase a product but also convey your brand's story and emotion.

Impact on sales

TV advertising helps not only build brand awareness but also spark consumer interest and drive sales.

Targeting the right audience

Channels, programmes and airtime are chosen to match the audience you want to reach – from sports and entertainment to news and business content.

Measurable results

TV campaign results are measured by GRP, reach and frequency, so you can assess your campaign's audience and ad frequency.

Flexible campaign planning

Ad duration, airtime, channels and campaign intensity can all be tailored to your goals, audience and budget.

Fast launch

From approved ad material to airtime – 3–5 business days. The campaign start is coordinated around the availability of your chosen channels.

Baltic-wide network

Plan TV campaigns in Lithuania, Latvia and Estonia from one place – easier to coordinate your communication across all three markets.

Let's get in touch

Get a personal proposal

Tell us your target audience, markets and campaign goals – within 24 hours we'll prepare a tailored TV advertising proposal with the most suitable channels and prices.

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FAQ

Frequently asked questions

Didn't find the answer to your question? Get in touch — we'll reply within one business day.

All questions and answers

We select the screen based on your target audience, geography and budget. Get in touch — within 24 hours we'll prepare a personal proposal with the best locations.

The minimum duration is 1 week. You can choose short-term promotional campaigns or long-term brand awareness programmes across several screens.

Yes. We offer packages with screens in Vilnius, Kaunas, Klaipėda and other cities — as well as in Riga and Tallinn. One contract partner across the Baltics.

We accept .mp4 video files (no audio, up to 50 MB) and JPEG/PNG graphic files. If you don't have ready-made material — we'll create the clip for you.

Once we receive the approved material, we upload the ad to the screens within 1–2 business days. In urgent cases — faster.

Yes. For each screen we know the weekly number of contacts based on traffic data. Before signing the contract you'll receive an accurate forecast.

The price depends on the screen location, campaign duration and season. We provide specific pricing within 24 hours of your enquiry — with no obligation.

Yes — each screen has a different resolution. We can adapt the clip to each format for you. You'll find all technical parameters in the Technical parameters section.

Yes. We accept new material at any time — we upload it to the screens within 1 business day. The price for an update depends on the contract terms.

LED screens let you change content quickly and without extra printing costs, run at night, display animated content and reach a higher number of contacts at the same spot.