Advertising in business centres
Ad spaces in business centres offer opportunities for effective, attention-grabbing advertising. Reach high-purchasing-power audiences — office employees, executives and their visitors.
Suitable advertising sectors
Format
Ad locations
Lifts, lobbies, corridors, common areas
Exposure
Daily, throughout the working year
Audience
Employees, executives, clients, partners
Reach
Especially suited to B2B communication
About the format
Advertising in business centres
Advertising in business centres is an opportunity to create a memorable advertising campaign. Advertising in offices – in lifts and next to them – reaches a large audience with strong purchasing power and is seen every day, which makes it memorable.
Advertising in business centres allows you to define your target audience quite clearly – the employees and clients of the chosen business centre, and others connected with the companies based there. Advertising spaces in offices let you reach the target consumer continuously, which makes the advertising memorable.
Advertising in business centres can be a great space to introduce a brand, increase awareness, build a connection with the consumer, and promote goods and services; it is also ideal for a campaign aimed at a local audience. Advertising in business centres is also particularly suitable for business-to-business (B2B) communication.
Out-of-home advertising is viewed especially favourably by consumers. It grabs attention, is clearly visible and does not annoy.
Advertising in lifts
Advertising in offices
The time spent at work makes up a significant part of the day, so by choosing advertising in business centres you can be sure that your advertising message will not slip past the eye. Advertising in offices does not depend on seasonality – the audience sees it all year round.
Advertising in business centres gives your target consumer the chance to see your advertising message many times. Various studies state that it takes about 7–8 views to remember an advertisement. Office employees and managers arriving at work every day will see your advertising and remember it.
Advertising in business centres is especially favourable for business-to-business communication – with the help of advertising you can start new partnerships. Your advertising will also be seen constantly by an audience with strong purchasing power.
98% of consumers see out-of-home advertising at least once a week. And although we encounter a multitude of advertising messages every day, out-of-home advertising is viewed especially favourably by consumers.
Elevator advertising
Advertising in business centre elevators
The memorability of advertising is further reinforced by the specifics of elevator advertising – here you get the chance to be "face to face" with the consumer and build a connection; they have more time to read and absorb the information, and nothing else distracts them.
It is an opportunity to deliver a clear and impactful advertising message, because the space where the ad appears amplifies its impression. At the same time, it is a chance for creative, playful advertising.
Advertising in business centres helps you stand out from competitors, because the advertising message does not get lost in a huge flow of information. Advertising spaces in elevators are highly visible – the consumer is likely to give the ad their full attention.
Keep in mind that attention time is limited – usually 15–30 seconds – so the advertising message should be clear and precise. Elevator advertising creates the conditions for longer audience attention, so it must be created responsibly.
7–8×
The number of times an ad must be seen to be remembered
82 %
Of people engage with advertising seen away from home
98 %
Of consumers see advertising away from home at least once a week
B2B
Especially suited to business-to-business communication
Advertising effectiveness
Reach decision-makers —
every day, at their workplace
Advertising in business centre lifts and shared spaces reaches a high-purchasing-power audience where it spends most of the day.
Benefits
Why advertise in business centres?
High repetition
It takes 7–8 views for an ad to stick. Office advertising is seen constantly — every working day by the same employees and visitors.
Targeted audience
You can clearly define your target audience — business centre employees, executives, clients and partners. Perfect for B2B communication.
Strong purchasing power
Business centre audiences are active decision-makers. Your message reaches them in the right environment.
Undivided attention for lift ads
Lift advertising gives you 15–30 seconds face to face with your audience. Nothing distracts their attention.
82% engage with out-of-home ads
According to survey data, as many as 82% of people engage with advertising seen out of home (out-of-home advertising).
Non-seasonal exposure
Advertising in business centres is not affected by seasonality — the audience sees it all year round, five days a week.
Creative and playful
The lift space is a unique canvas for creative advertising. Your message can be visually striking and original — it doesn't compete with other content.
98% see out-of-home ads
Research shows that 98% of consumers see out-of-home advertising at least once a week. They view it favourably and it doesn't annoy them.
Interested in advertising in business centres?
Contact OWEXX — we will prepare a tailored offer
We will provide the information you need, advise you and answer all your questions. Get in touch by phone, e-mail or fill in the enquiry form below.
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