3play
TV3 Group OTT platform in the Baltics
3play is TV3 Group's OTT digital streaming platform, letting viewers watch TV3, TV6, TV8 and Go3 content online and on mobile devices. The platform operates in Lithuania, Latvia and Estonia — giving advertisers the ability to reach audiences across all three Baltic countries with a single campaign plan.
Core demographic
A18–40
A digital, younger audience that watches TV content online and on mobile devices. Users actively choose what to watch — higher engagement than traditional TV. Data-driven audience targeting.
Benefits
WHY ADVERTISE ON 3PLAY?
01
Precise demographic targeting by age, gender, geography and behaviour — impossible with traditional TV
02
A younger, digital audience A18–40 — hard to reach through traditional channels
03
Pre-roll format: viewers can't skip the ad before their chosen show — guaranteed contact
04
A Baltic-scale platform: Lithuania, Latvia and Estonia in one campaign — the ideal regional plan
05
Data-driven audience segmentation: retargeting, lookalike and conversion tracking
06
Complements your traditional TV campaign on digital — 360° TV3 Group reach
About the platform
What is TVPlay?
Minimum required internet speed — 10 Mb/s. Supported browsers: Chrome, Firefox, Opera (Windows Vista–10, Mac OS), Edge (Windows 10), Safari (Mac OS).
What are the computer requirements? A computer running Windows Vista or later, or a MAC with OS 10.5.7+ or later.
Which devices can I use? You can watch TVPlay in a browser or via the app on any Android (4.4+) or iOS (8+) device. The apps can be downloaded from the Apple Store or Google Play.
How do I sign up for TVPlay? Signing up at tvplay.lt is very easy — it takes no more than 3 minutes. Open tvplay.lt and follow the instructions. After registering, you can download the app to your mobile device.
What content is on TVPlay? Films, series, shows, documentaries, children's programmes, as well as live TV broadcasts and third-party (user-generated) content.
The TVPlay app for Android and iOS devices. Android: search for "TVPlay Lietuva" in the Google Play Store. iOS (iPhone, iPad): search for "TVPlay Lietuva" in the App Store. TVPlay works on all smart devices with Android and iOS. To watch on a TV screen — use Chromecast or an HDMI cable.
Formats
Advertising formats 3play
Pre-roll video (15s)
A 15-second video ad before a chosen show or film. The viewer can't skip it — guaranteed full contact. The most effective form of brand awareness building on digital TV.
Pre-roll video (30s)
A full advertising spot with a rich message. Identical to a traditional TV spot, but with precise targeting and conversion measurement — you know how many views turned into actions.
Mid-roll video
Advertising within live sports broadcasts or longer content. The viewer has already invested time and is more engaged — a higher level of attention than in any other digital format.
Display + video package
A combined video and banner advertising package — the pre-roll message is reinforced by a display format on subsequent pages. The retargeting mechanism reaches the same viewer several times a day.
Baltic Package
One campaign across Lithuania, Latvia and Estonia at the same time on the 3play platform. Ideal for brands operating in the Baltics — lower admin costs, greater geographic reach.
Podcast and talk show advertising
Audio and video advertising during 3play original podcasts and shows. This format reaches a highly engaged audience that has consciously chosen a long content session — a higher level of attention than when viewing short content.
Content
Key shows and audience
TV3/TV6/TV8 catch-up
All TV3 Group broadcast content is available for 7 days after airing. Audiences who missed the live broadcast are reached with the same advertising message — just on a digital channel with precise demographic targeting.
Go3 sports and movies
Premium sports broadcasts and the latest films on the Go3 platform. High engagement, longer viewing sessions and a sporty, active audience — ideal for premium and technology brands.
Live broadcasts
Live sports and entertainment streaming online. The audience is emotionally engaged, often watching in groups — advertising reaches people at the peak of emotional intensity.
Original digital content
3play exclusive content you won't find on broadcast TV. Subscribers are a more loyal, higher-income audience that has chosen to pay for quality. Advertising performs better with this group than on standard TV.
Podcasts and tinklalaidės
3play original podcasts and talk shows — a live format with a growing digital audience. Listeners are highly loyal to their favourite formats and trust their recommendations: the ideal environment for brand integration.
Targeted programmatic advertising
Automated audience buying based on behaviour, demographics and interests on the 3play platform. You reach only those viewers who are most likely to buy your product — minimal media waste, maximum conversion.
Integrated campaign
3play + LED screens —
free advertising
By booking advertising 3play on television, you get free airtime on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both at home and on the street.
Learn moreRecommendation
Who it suits best 3play?
Digital campaigns reaching a younger A18–40 audience across the Baltics
Retargeting and programmatic campaigns with conversion tracking
Brands complementing a traditional TV campaign in a digital channel
E-commerce and apps with precise demographic targeting
Baltic-wide campaigns through a single digital buying point
Conversion tracking and ROAS measurement — impossible on traditional TV
About advertising
Advertising on TV3 play
TV advertising is the best and fastest way to attract customers. Just a few seconds on air and word about you and your services will spread to potential consumers. The consumption potential of your product or service will have an especially high chance of growing if you use TV advertising. Television advertising will help potential consumers hear and see you while sitting at home. The combination of image, action, text, sound, music, movement and colours working together has a powerful effect on the viewer. Communicate your message to consumers quickly, vividly and persuasively on TV3.
Advertising on TV3 is available to all viewers and to everyone who wants to be known. If you want to attract more orders and grow your brand awareness, take the opportunity to spread your message on TV3. TV airtime is usually measured in seconds. We can help you plan everything and handle all the necessary work with maximum efficiency.
How much does advertising on TV3 cost? It is not a particularly cheap service. However, after doing the math on potential customer acquisition and advertising cost, you can spend as little as 0.01 cent per potential user reached. Don't miss the chance to put your product or service representation budget to smart use.
OWEXX – official TV3 advertising distributor. For TV3 advertising prices, please contact us using the details provided. The TV3 advertising price will be provided in the shortest possible time.
Video advertising production
Want to advertise on TV3 shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you! More information: www.owexx.com
Advertising in programmes
Advertising in TV3 programmes
Advertising in TV3 programmes is for those who want to narrow down their pool of potential customers even further and deliver a message about their services to a precisely targeted audience. The TV3 programme grid offers plenty of high-quality, distinctive and engaging shows tailored to your target customers. If you want to attract a large and precisely targeted group of viewers to promote your services or products, advertising in TV3 programmes is a great idea.
Advertising in TV shows is possible not only on your usual TV screens, but also in shows watched on mobile devices. Mobile devices have become serious rivals to traditional televisions, as they are always at hand. We offer you the opportunity to become a show sponsor, and your ad can appear on the tv3play.lt portal.
Advertising in TV3 programmes. Want a show host to promote your products or services in a particular programme? Want to sponsor your favourite show? Want to advertise your products and services in the commercial breaks of a specific programme? We can help. Airtime in TV programmes is extremely limited. It is measured to the second and is exceptionally valuable for reaching your target group. Don't miss the chance to put your product or service promotion budget to smart use.
Want to advertise on TV3 television shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you. www.owexx.com/dizainas-reklama
How much does advertising in TV3 programmes cost? The advertising price depends on various factors, such as: your chosen season of the year, seasonality, your chosen time of day, your chosen way of advertising within the TV programme and many other factors. Interested in TV3 programme advertising rates? Please get in touch.
Let's get in touch
Get a personal proposal
Tell us your target audience, markets and campaign goals – within 24 hours we'll prepare a tailored TV advertising proposal with the most suitable channels and prices.
FAQ
Frequently asked questions
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