TV3
Estonia
The leading commercial channel in Estonia
TV3 Eesti — a TV3 Group channel in Estonia, on air since 1996. The leading commercial channel for Estonian-speaking audiences. Estonia boasts the highest standard of living and purchasing power index in the Baltics — the ideal market for premium products and services aimed at higher-tier consumers.
Key demographic
A15–49
TV3 is the leader among commercial channels in Estonia. Estonia is the smallest Baltic market, yet has the highest purchasing power index. Estonian consumers are the most digitalised in the entire Baltics.
Benefits
WHY ADVERTISE ON TV3?
TV3 Eesti – the leading commercial television channel in Estonia, broadcasting since 1996. The channel belongs to TV3 Group (Allente) and is an integral part of the Baltic media network. TV3 reaches around 60% of the country's population weekly in Estonia, remaining the #1 commercial channel among Estonian audiences.
Estonia boasts the highest purchasing power index in the entire Baltics – the Estonian consumer spends on average more than Latvians or Lithuanians. This makes TV3 EE a particularly attractive platform for premium products, technologies and services targeting a higher-income audience. Moreover, Estonia is one of the most digitalised countries in Europe, so the TV3 EE audience actively consumes content via the 3play EE digital platform as well.
The OWEXX partnership with TV3 Group offers a unique opportunity to reach the audiences of all three Baltic states – TV3 LT + TV3 LV + TV3 EE – with a single contract and a single media plan, reaching nearly 2.8 million viewers at once.
OWEXX – official TV3 Estonia advertising distributor. For TV3 EE advertising prices, please contact us using the details provided. The advertising price will be quoted in the shortest possible time.
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Leader among commercial channels in Estonia — 60% weekly reach of the population
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The highest purchasing power index in the Baltics — the Estonian consumer spends more than Latvians and Lithuanians
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The full Baltic network through OWEXX: TV3 LT + TV3 LV + TV3 EE with one plan and contract
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The Estonian audience — the most digitalised in the Baltics, open to advertising of technology and innovation
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For premium brands: a higher-income audience with stronger purchasing power
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The 3play EE platform complements broadcast reach on the digital channel with precise targeting
Formats
Advertising formats TV3
15–30s spot
Standard TV spots for Estonians — direct reach during the best airtime. Estonia is the most expensive segment of the Baltic TV market due to its high purchasing power index.
60s spot
An extended format for presenting premium products in Estonia. The Estonian audience is receptive to high-quality, informative content — a longer format lets you convey your value proposition in detail.
Programme sponsorship
Sponsorship of original Estonian programmes. Estonians are highly loyal to local content — associating with a favourite Estonian programme creates the strongest emotional connection with the local audience.
Baltic package LT+LV+EE
A full Baltic campaign package on TV3 across all three channels at once via OWEXX. Reach 2.8 million+ viewers in three countries with a single media buying solution.
Content
Key shows and audience
TV3 Uudised (news)
The main evening news blocks in Estonia — the highest viewership of all Estonian channels. An authoritative environment where your brand is associated with reliability and seriousness in the eyes of the Estonian audience.
Original Estonian shows
Locally produced shows — Estonians are culturally proud and highly loyal to local content. A sponsor in original Estonian shows is perceived as a supporter of Estonian culture and creativity.
International hits
Global series and films for an Estonian-speaking audience. Estonian viewers actively consume international content while remaining loyal to local channels — the same formula as TV3 LT.
Sportas
Broadcasts of football, basketball and other sports. Estonia has deep sporting traditions, and during sports broadcasts the audience is emotionally engaged and highly receptive to advertising messages.
Entertainment Evening Show
Original Estonian entertainment shows and evening programme blocks. The Estonian audience loyally follows local productions — advertising during these shows gives the brand a strong image of a local market player and community supporter.
3play EE catch-up
Viewing TV3 EE broadcast content online. Estonia is the most digitalised Baltic country with the highest level of internet usage. Pre-roll advertising reaches the Estonian audience where they are most inclined to watch content — on digital devices.
Integrated campaign
TV3 + LED screens —
free advertising
By booking advertising TV3 on television, you get free airtime on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both at home and on the street.
Learn moreRecommendation
Who it suits best TV3?
Full Baltic-scale campaign plan LT+LV+EE through a single contact
Premium and tech brands targeting the Baltic region's highest purchasing-power segment
International brands expanding into the Scandinavian market
Campaigns for the innovation, fintech and technology sector
Pharmaceutical and health products: Estonia — the highest health expenditure index in the Baltics
FMCG and everyday consumer brands expanding into the Estonian market
About advertising on TV3 in Estonia
Advertising on TV3 in Estonia
TV3 Eesti – the #1 commercial channel in Estonia, reaching around 60% of the country's population per week. Advertising on TV3 in Estonia gives access to the highest purchasing power index in the Baltics – Estonian consumers spend more than in any other Baltic country, making this market especially attractive for premium products and services.
Advertising on TV3 in Estonia through OWEXX is your chance to enter one of the most promising Baltic markets or to complement your existing LT and LV campaigns with a full Baltic-wide plan. A single contract through OWEXX covering TV3 LT + TV3 LV + TV3 EE lets you reach nearly 2.8 million viewers across three countries with minimal administrative costs.
How much does advertising on TV3 Estonia cost? Estonia, as the highest purchasing-power market in the Baltics, reflects somewhat higher advertising prices, but ROI is high thanks to the stronger purchasing power of the audience. Contact us for a tailored offer or a full LT+LV+EE Baltic package.
Want to advertise on TV3 in Estonia but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
More information about advertising opportunities in Estonia: www.owexx.com
Advertising in TV3 EE programmes
Advertising in TV3 EE programmes
Advertising in TV3 Estonian programmes is the most effective way to precisely reach a specific segment of the Estonian audience. The TV3 Eesti programme grid features news, locally produced shows, international series and sports broadcasts. Estonians are highly loyal to local content, so sponsoring a programme gives your brand a particularly strong emotional connection with the national audience.
TV3 EE content is also available via the 3play EE digital platform – additional reach on mobile devices and computers. Estonia is the most digitalised country in the Baltics, so the effectiveness of digital advertising here is especially high. We offer the opportunity to combine on-air TV3 EE advertising with digital possibilities.
Advertising in TV3 EE shows. Would you like to become a sponsor of a popular Estonian show? Would you like the show host to present your product to the Estonian audience? We can help you find the most suitable format and timing. Advertising time in shows is extremely limited and valued for targeted reach.
Want to advertise on TV3 Estonia shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
How much does advertising in TV3 Estonia programmes cost? The price depends on the chosen programme, format and campaign duration. Interested in the full Baltic LT+LV+EE package? Please get in touch.
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FAQ
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