INFO TV
24-hour news channel — an audience actively seeking information
INFO TV is LNK Group's 24-hour news and information channel, on air since 2008. It specialises in a continuous news flow, political debates, economic analysis and commentary on current affairs. Its audience consists of people actively seeking information: business leaders, politics followers and socially responsible citizens.
Key demographics
A35+
A specialised information audience that follows current affairs closely. 24-hour news broadcasting with loyal viewers — active citizens, business people and politics followers.
Benefits
About INFO TV television
Info TV is a Lithuanian digital television channel that began broadcasting on 12 November 2007. Its programming is built around news and current affairs shows. Some LNK and BTV programmes are rebroadcast.
Since its launch, the channel broadcast an average of 15–16 hours a day; from 5 March 2012 it has aired around the clock.
On 1 December 2011 the channel began broadcasting in HD, like the other channels owned by the LNK group – LNK, BTV and TV1.
On weekdays Info TV airs the news programme "Infodiena" – the longest news programme in Lithuania, running 4 hours. Although the channel belongs to the LNK group, it has its own separate news service. "Infodiena" airs live Monday to Friday from 17:00 to 21:00, is repeated from 21:00 to 22:30, and also airs at 17:00 on BTV.
OWEXX is the official INFO TV advertising distributor. For INFO TV advertising rates, contact us using the details provided. INFO TV advertising pricing will be sent to you as quickly as possible.
01
24h news flow — the audience actively seeks information rather than watching passively: a higher level of attention
02
Viewers are decision-makers — business leaders, followers of politics and socially active citizens
03
Low advertising noise — fewer advertisers on a niche channel, so your message stands out
04
Complements the LNK news audience with regular news consumers
05
A crisis communication platform — be visible when the audience is most closely following the news
Formats
Advertising formats INFO TV
30s spot
Breaks within news blocks — an attentive and receptive audience. INFO TV viewers watch television actively, so ad blocks are noticed better than on broad-audience channels.
News block sponsorship
Your brand is linked to a trusted news source. INFO TV viewers trust the channel — that association with credibility transfers to the advertiser too. Ideal for finance and business services brands.
Advertising during special broadcasts
Advertising during broadcasts of special events (elections, crises, major press conferences). The audience is fully focused at these moments, and spikes in channel viewership guarantee extra exposure.
Content
Key shows and audience
24h news stream
A constant news flow — viewers return several times a day. This means a high number of contacts per day with the same audience. Business and finance messages are received in this context as information, not advertising.
Politics and Economics Discussions
Analytical discussions with experts — an educated, high-income audience. Advertising in this context reaches Lithuania's economic and political elite — decision-makers in both business and politics.
Special broadcasts
Elections, international events, crises — the audience concentrates and channel viewership spikes. Advertising during special broadcasts reaches the maximum audience at the moment of highest attention.
Business and economy programmes
Economic analysis and business news shows — decision-makers, executives and finance professionals. These viewers seek information to base business decisions on — advertising for B2B services reaches the most precise audience possible here.
Morning news blocks
Morning news roundups — viewers before work or over breakfast. Morning — a high level of attention and a special demographic with a business and current affairs orientation. Advertising during morning blocks reaches the person starting an active day.
Politics and Government Shows
Political discussions and reviews of government decisions — active citizens, entrepreneurs and politics followers. This segment's audience is highly receptive to B2B, finance and public sector communication messages.
Integrated campaign
INFO TV + LED screens —
free advertising
By booking advertising INFO TV on television, you get free airtime on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both at home and on the street.
Learn moreRecommendation
Who it suits best INFO TV?
Financial services, banks and investment products for a business audience
Public relations and crisis communication campaigns
State institutions and public announcements
B2B services for business decision-makers
Pharmaceutical and medical equipment brands for professional decision-makers
Insurance, pension and long-term investment products for a more mature audience
About advertising on INFO TV
Advertising on INFO TV television
TV advertising is the best and fastest way to attract customers. Just a few seconds on air and word about you and your services will spread to potential consumers. The consumption potential of the product or service you offer will have an especially high chance of growing if you use TV advertising. Television advertising will help potential consumers hear and see you while sitting at home. The combination of visuals, action, text, sound, music, motion and colours working together has a powerful impact on the viewer. Communicate your message to consumers quickly, vividly and persuasively on INFO TV.
Advertising on INFO TV television is accessible to all consumers and to everyone who wants to be known. If you want more orders and greater brand awareness, take the opportunity to spread your message via INFO TV television. Television advertising time is usually measured in seconds. We can help you plan everything and carry out all the necessary work with maximum efficiency.
How much does advertising on INFO TV cost? It is not a particularly cheap service. However, after doing the maths based on potential customer reach and advertising cost, you can spend as little as 0.01 cent on advertising per potential consumer. Don't miss the chance to use your product or service representation budget wisely.
Want to advertise on INFO TV shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you! More information: www.owexx.com
Advertising in INFO TV programmes
Advertising in INFO TV programmes
Advertising in INFO TV television programmes is for those who want to narrow down their potential audience even further and broadcast a message about their services specifically to them. The INFO TV programme grid offers many high-quality, exclusive and interesting programmes aimed at your target customers. If you want to attract a large and targeted group of consumers to promote your services or products, advertising in INFO TV television programmes is a great idea.
Advertising in programmes is possible not only on your usual TV screens, but also in programmes watched on mobile devices. Mobile devices, currently especially popular, have become serious rivals to conventional televisions, as they are always at hand. We offer you the opportunity to become a programme sponsor, and your advertising can appear on the lnk.lt portal.
Advertising in INFO TV programmes. Want a show host to promote your products or services on a particular programme? Want to sponsor your favourite show? Want to advertise your products and services in the commercial breaks of a specific programme? We can help. Advertising time within TV programmes is extremely limited. It is measured to the second and is highly valuable for reaching your target audience. Don't miss the chance to put your product or service promotion budget to smart use.
Want to advertise on INFO TV television shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you. www.owexx.com/dizainas-reklama
How much does advertising in INFO TV programmes cost? The advertising price depends on various factors, such as: your chosen season of the year, seasonality, your chosen time of day, your chosen method of advertising in a TV programme and many other factors. Interested in advertising rates in INFO TV programmes? Please get in touch.
Let's get in touch
Get a personal proposal
Tell us your target audience, markets and campaign goals – within 24 hours we'll prepare a tailored TV advertising proposal with the most suitable channels and prices.
FAQ
Frequently asked questions
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