Advertising at basketball and football games
OWEXX helps activate advertising across sports clubs and arenas in Lithuania and the Baltics. LED boards, video cubes, courtside stands and TV screens — your message is seen both in the arena and on millions of televisions.
Ad placements
Opportunities
Sports
Basketball, football, ice hockey and more
Geography
Lithuania
Leagues
LKL · EuroLeague · Eurocup · UEFA · others
Audience
Live and on TV — in Lithuania and internationally
Ad placements
LED board, video cube, stands, TV, radio
Sports arenas · Lithuanian and international leagues
Reach thousands of viewers —
directly and on television
Advertising on LED boards is seen not only by the fans in attendance, but also by millions of TV viewers in Lithuania and internationally.
About the format
Advertising on LED screens during matches
Advertising during sports competitions is a great way to be seen by a large number of sports fans. Advertising during matches is broadcast on high-quality LED perimeter boards placed along the full length of the court boundary. This can be a board over 32 metres long, on which an advertising company, logo, service or other message will certainly not go unnoticed.
The effectiveness of advertising during matches is enhanced by television broadcasts of the games. Advertising shown on LED boards in sports arenas is seen not only by fans present in person, but also by TV viewers. The advertising appears on the screens across the whole court or part of it when players are filmed in close-up.
Matches are often broadcast not only on Lithuanian television channels, but also on international ones, so the reach of the advertising expands even further. OWEXX helps activate advertising in various sports clubs and arenas — get in touch and we will discuss the possibilities.
Why it's worth it
Why advertise during matches?
- 1Reliable LED technology reproduces advertising clips in high quality — colours are vivid and the image is clear even from a great distance.
- 2LED boards run along the entire length of the court — the advertising is visible throughout the whole game, no matter which side the action is on.
- 3The advertising is seen not only by sports fans in the arena, but also by television viewers — the matches are broadcast live.
- 4Sport unites emotionally engaged viewers — in such an environment, advertising is perceived favourably and remembered well.
Advertising examples
Advertising spaces in sports arenas
Benefits
Why advertise during sports events?
Reliable LED technology
High-quality LED display boards reproduce ad clips and images with outstanding clarity. Colours are vivid and the picture stays sharp even from a distance.
Visible throughout the match
LED boards run along the entire length of the pitch — your ad stays visible for the whole game, no matter which side the action is on.
Advertising on TV screens
Matches are broadcast on TV — your ad reaches not only the fans in the stands but also millions of viewers in Lithuania and internationally.
A huge, engaged audience
Sport brings together emotionally invested, loyal fans. In this environment your ad is received favourably and remembered well.
International reach
In international competitions (EuroLeague, UEFA, FIBA) matches are broadcast beyond Lithuania — your ad's reach extends across Europe.
A range of ad formats
LED boards by the pitch, video cube, TV screens in the corridors, radio ads in the arena — choose one or several formats to match your campaign goals.
Technical requirements
Advertising formats in sports arenas
Different sports arenas may have different technical requirements. Below are typical parameters — we will discuss the specific arena's requirements individually.
LED strip by the court
Broadcast during the game and breaks. A strip over 32 m long along the court boundaries — visible from all sides of the stands.
Video cube and cube strip
Advertising on the video cube — before the game and during the long break. On the cube strip — during the game. Perfectly visible from all sides of the stands.
LED stands by the court
Advertising shown during the game — designed for visibility during television broadcasts (LKL, EuroLeague and other leagues).
TV screens and radio system
On TV screens, advertising is shown before the event (full screen) and during the event. Radio advertising is broadcast in corridors and common areas.
10 000+
Spectators per game in major arenas
32+ m
Typical LED perimeter length at courtside
LT · LV · EE
Countries where we activate sports advertising
TV + Live
Ads reach both live and TV audiences
Interested in advertising during games?
Get in touch — we'll discuss opportunities at the sports club of your choice
OWEXX helps activate advertising at various sports clubs and arenas in Lithuania and the Baltic states. Tell us which sport and which market you want to be visible in — we'll prepare a tailored offer.
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Frequently asked questions
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All questions and answers