TV3
Latvia
The leading commercial channel in Latvia
TV3 Latvia — a TV3 Group channel in Latvia, on air since 1995. The leading commercial channel for Latvian viewers with a programming structure similar to TV3 Lithuania: news, entertainment, series and sports. OWEXX's partnership with TV3 Group lets you advertise in Lithuania and Latvia at the same time through a single point of contact.
Core demographic
A15–49
TV3 is the leader among commercial channels in Latvia — reaching around 65% of the Latvian population every week. Its demographic profile is similar to TV3 Lithuania, so synchronised Baltic campaigns work without any content adaptation.
Benefits
WHY ADVERTISE ON TV3?
TV3 in Latvia is the leading commercial television channel, broadcasting since 1995. Over nearly three decades, TV3 has become an integral part of everyday life in Latvia, reaching around 65% of the Latvian population every week.
The channel belongs to TV3 Group (Allente) — one of the largest media holdings in the Baltic region, operating TV3, TV6 and TV8 channels in Lithuania, Latvia and Estonia. TV3 in Latvia offers viewers news, entertainment shows, popular series and sports broadcasts — a programming structure similar to TV3 in Lithuania, so synchronised Baltic campaigns require minimal adaptation.
What makes advertising here especially valuable is that OWEXX's partnership with TV3 Group lets you reach both the Lithuanian and Latvian audience with a single contract and a single media plan — nearly 2.5 million consumers in both countries at once.
OWEXX is the official advertising distributor for TV3 Latvia. For TV3 LV advertising rates, contact us using the details provided. Pricing will be delivered in the shortest possible time.
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Leader among commercial channels in Latvia — 65% weekly reach of the population
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Synchronised campaign with TV3 LT — one brand story across the Baltics
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One contract through OWEXX covering LT and LV — reduces administrative costs
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Similar audience structure to TV3 LT — LT campaign experience directly transferable to the LV market
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Market leader in Latvia in the 15–49 demographic — the most active buyer group
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3play LV platform complements broadcast advertising on digital channels
Formats
Advertising formats TV3
15–30s spot
Standard TV spots for Latvian audiences — the same ad formats and standards as TV3 LT. Latvian viewers watch television with similar intensity to Lithuanians, so adapting your media plan is minimal.
60s spot
An extended format for introducing new categories or complex products to the Latvian market. Especially effective when entering the Latvian market for the first time — the audience has time to get familiar with your offer.
Programme sponsorship
Sponsorship of original Latvian programmes and hit projects. Latvian viewers are highly loyal to local content creators — associating with a favourite programme builds a strong emotional connection with the local audience.
Baltic package LT+LV
A synchronised campaign on TV3 LT and TV3 LV at the same time. One set of creative, one communication plan — reach nearly 2.5 million users across both countries through OWEXX.
Content
Key shows and audience
TV3 Ziņas (news)
The main evening news blocks in Latvia — the highest viewership of all Latvian channels. An authoritative and trustworthy environment — the same value proposition as TV3 Žinios in Lithuania.
Original Latvian programmes
Locally produced entertainment and reality shows — Latvians are highly loyal to local content. A sponsor in these shows is perceived as investing in Latvian culture and community.
International hits
The most popular global series and films for Latvians. The same audience, the same consumption patterns as TV3 LT — a Baltic campaign works as one well-coordinated mechanism.
Sportas
Broadcasts of football, ice hockey and basketball. Latvia is one of the most active sports-viewing countries in Europe, especially when it comes to ice hockey. Advertising during sports reaches a highly engaged male audience.
Entertainment Shows
Original Latvian entertainment shows and evening programme blocks. Latvians are highly loyal to local productions — advertising during these shows gives a brand a strong image of a local market player in Latvia.
3play LV catch-up
Viewing TV3 LV broadcast content online after transmission. The Latvian digital audience complements the reach of the broadcast channel — a single media plan reaches viewers both via television and smart devices.
Integrated campaign
TV3 + LED screens —
free advertising
By booking advertising TV3 on television, you get free airtime on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both at home and on the street.
Learn moreRecommendation
Who it suits best TV3?
Baltic-wide campaigns looking to reach the LT and LV markets at once
Brands preparing to expand into the Latvian market
International brands with Baltic divisions
Synchronised LT+LV campaigns with a single media plan via OWEXX
Food, FMCG and everyday consumer goods brands targeting the Latvian market
Financial and insurance services expanding into the Baltic markets
About advertising on TV3 in Latvia
Advertising on TV3 in Latvia
TV advertising is the fastest and most effective way to reach Latvian consumers. TV3 is the leading commercial channel in Latvia, reaching about 65% of the country's population per week. The combination of visuals, sound and motion on television has the most powerful impact of all advertising channels — your message will be noticed and remembered by the target audience.
Advertising on TV3 in Latvia is your chance to enter one of the most promising Baltic markets through an established media channel. With a single point of contact and one contract, OWEXX places your advertising on TV3 Latvia, cutting administrative costs and simplifying the management of Baltic-wide campaigns.
How much does advertising on TV3 in Latvia cost? The price depends on the advertising time, seasonality and chosen format. A particularly attractive option is the combined LT+LV Baltic package: one media plan for two markets, reaching nearly 2.5 million users. Get in touch – we will provide an offer as quickly as possible.
Want to advertise on TV3 in Latvia but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
Looking for a distinctive advertising image for the Latvian market? We can help! More information: www.owexx.com
Advertising in TV3 LV programmes
Advertising in TV3 LV programmes
Advertising in TV3 Latvian programmes is the most precise way to reach a specific segment of the Latvian audience. The TV3 programme grid offers news, locally produced shows, international series and sports broadcasts – the right content for every target group. Sponsoring a programme or advertising in specific breaks lets you speak directly to your potential customers.
Latvian viewers are especially loyal to TV3's local content – news and original show formats. Advertising during these shows gives a brand an authoritative and trustworthy context. In addition, TV3 content is also available via the 3play LV digital platform – additional reach on mobile devices.
TV3 LV advertising in programmes. Want to become a sponsor of a popular Latvian programme? Want the host to present your product or service? We can help you find the most suitable format. Advertising time within programmes is limited and extremely valuable – every second reaches your target group directly.
Want to advertise on TV3 Latvia shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
Looking to create a distinctive advertising image for the Latvian market? Short on ideas or unsure how to start? We can help. www.owexx.com/dizainas-reklama
How much does advertising in TV3 Latvia programmes cost? The price depends on the chosen programme, ad format, seasonality and campaign duration. Interested in specific TV3 LV advertising rates? Please get in touch – we will provide a tailored offer.
Let's get in touch
Get a personal proposal
Tell us your target audience, markets and campaign goals – within 24 hours we'll prepare a tailored TV advertising proposal with the most suitable channels and prices.
FAQ
Frequently asked questions
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