TV6
Lithuania's youth and entertainment leader
TV6 is TV3 Group's youth and entertainment channel in Lithuania, on air since 2004. The channel specialises in dynamic entertainment content: reality shows, hit series and youth programming that attracts the most active 15–35 generation. TV6 is part of All Media Lithuania, so campaigns can be synchronised with TV3, TV8 and the 3play platform — all in one media plan.
Core demographic
A15–35
TV6 dominates the 15–35 age group — the most active, most social generation with growing purchasing power. The leader in reality shows, hit series and youth content in Lithuania.
Benefits
Why advertise on TV6?
TV6 is a channel owned by the media group "All Media Lithuania". All Media Lithuania also operates the TV channels TV3 and TV8, the news and entertainment portal www.tv3.lt and the dance music hits radio station "Power Hit Radio". TV6 is television for those who live here and now — TV for the young, active, thrill-seeking viewer. A little mischievous, a little cheeky, but always fun and interesting.
No matter where or when you switch on TV6 — you'll hit the jackpot. Here you'll find more sport, exclusive original shows, comedy series, adventure, sci-fi series, action and horror films, and great documentaries.
TV6 calling card:
- Scary Mondays with terrifyingly good horror films
- The best action films
- UEFA Champions League — the most exciting matches broadcast live
- The best comedy series
- Weekend documentaries
- Top film picks recommended by "Power Hit Radio"
- Extreme reality shows
TV6 — even more energy, excitement and quality leisure time!
OWEXX — official TV6 advertising distributor. For TV6 advertising rates, contact us using the details provided. TV6 advertising rates will be sent to you in the shortest possible time.
01
Dominates the 15–35 age group — Lithuania's most purchasing-active and socially engaged audience
02
Reality shows and hit series with the highest engagement — viewers actively discuss them on social media in real time
03
Synergy with TV3 and TV8 — an integrated TV3 Group campaign reaches 70%+ of Lithuania's population
04
3play platform: TV6 content available online and on mobile — a format loved by younger audiences
05
Dynamic, contemporary content aesthetic — ideal for modern and bold brand communication
06
More affordable ad rates than TV3 — strong ROI in the youth demographic segment
Formats
Advertising formats TV6
15s spot
A quick, dynamic touchpoint with a young audience. High frequency at lower cost — ideal for boosting brand awareness among young viewers while they watch their favourite shows.
30s spot
The standard format during breaks in entertainment shows and series. Young viewers are focused, and your emotional message lands favourably within the context of entertaining content.
Reality show integration
A natural product integration into the show's storyline: contestants use your product, hosts mention your name. An authentic, non-intrusive format that sparks social media buzz and a viral content effect.
Show sponsorship
Your brand as the official sponsor of a show — logo in the credits, a mention from the host and an association with a favourite project throughout the season, with no extra investment.
3play pre-roll
A 15–30s video ad before TV6 content on the 3play platform. Young people often watch TV online or on mobile — you reach them where they really are, and your message is impossible to skip.
Content
Key shows and audience
Hit series
The most popular global series — young people follow every episode. Ad breaks between episodes are one of the most effective moments to reach youth, when the viewer is emotionally engaged and waiting for the continuation.
Reality shows
Survival, talent shows and other reality shows — the highest engagement across the entire Lithuanian TV network. This content generates real-time discussions on social media, and brand integration becomes part of the viral content.
Comedy blocks
Sitcoms and comedy shows — a cosy and emotionally positive context. In a comedy setting, a young audience is more open to new ideas and products than in any other TV format.
Weekend movie blocks
Friday and weekend movie screenings — a moment for family and friends to watch together. Advertising between films reaches a wider age group with high attention and a longer viewing session.
TV6 digital
TV6 content on the 3play platform: catch-up and live broadcasts. A mobile audience with high engagement — the pre-roll format guarantees that the message reaches the recipient before the chosen programme.
Night blocks
Late-night series and shows — a younger audience watching TV after 10 pm. Higher attention levels and lower ad competition. A cost-effective frequency-building solution with the same youth demographic.
Integrated campaign
TV6 + LED screens —
free advertising
By booking advertising TV6 on television, you get free airtime on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both at home and on the street.
Learn moreRecommendation
Who it suits best TV6?
Fashion, beauty and lifestyle brands focused on the 15–35 audience
Mobile apps, tech products and startups
Fast food, beverages and energy drinks category
Advertising for entertainment, music, festivals and events
Banking and insurance products for youth — a first introduction to financial services
Integrated TV3 Group campaigns that additionally reach the youth segment alongside TV3
About advertising on TV6
Advertising on TV6
TV advertising is the best and fastest way to attract customers. Just a few seconds on air and word about you and your services will spread to potential consumers. The consumption potential of your product or service will have an especially high chance of growing if you use TV advertising. Television advertising will help potential consumers hear and see you while sitting at home. The combination of image, action, text, sound, music, movement and colours working together has a powerful effect on the viewer. Communicate your message to consumers quickly, vividly and persuasively on TV6.
Advertising on TV6 is available to all viewers and to everyone who wants to be known. If you want to attract more orders and grow your brand awareness, take the opportunity to spread your message on TV6. TV airtime is usually measured in seconds. We can help you plan everything and handle all the necessary work with maximum efficiency.
How much does advertising on TV6 cost? It is not a particularly cheap service. However, after doing the math on potential customer acquisition and advertising cost, you can spend as little as 0.01 cent per potential user reached. Don't miss the chance to put your product or service representation budget to smart use.
Want to advertise on TV6 shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you! More information: www.owexx.com
Advertising in TV6 programmes
Advertising in TV6 programmes
Advertising in TV6 television programmes is for those who want to narrow down their pool of potential customers even further and deliver a message about their services to a precisely targeted audience. The TV6 programme grid offers a wide range of high-quality, distinctive and engaging shows tailored to your target customers. If you want to reach a large and precisely targeted group of consumers to promote your services or products, advertising in TV6 television programmes is a great idea.
Advertising in TV shows is possible not only on your usual TV screens, but also in shows watched on mobile devices. Mobile devices have become serious rivals to traditional televisions, as they are always at hand. We offer you the opportunity to become a show sponsor, and your ad can appear on the tv3play.lt portal.
TV6 advertising in programmes. Want the show host to promote your goods or services in a particular programme? Want to sponsor your favourite show? Want to advertise your goods and services in the ad breaks of a particular programme? We can help you. Advertising time in TV programmes is extremely limited. Advertising time within programmes is counted to the second and is extremely valuable for spreading your message to your target group. Don't miss the chance to use your product or service representation budget wisely.
Want to advertise on TV6 television shows but don't have an ad clip? We can help you create an advertising video clip. www.owexx.com/reklama-ekranuose/klipu-kurimas
Looking to create a distinctive advertising image. Short on ideas or unsure how? We can help you. www.owexx.com/dizainas-reklama
How much does advertising in TV6 programmes cost? The advertising price depends on various factors, such as: your chosen season of the year, seasonality, your chosen time of day, your chosen way of advertising within the TV programme and many other factors. Interested in TV6 programme advertising rates? Please get in touch.
Let's get in touch
Get a personal proposal
Tell us your target audience, markets and campaign goals – within 24 hours we'll prepare a tailored TV advertising proposal with the most suitable channels and prices.
FAQ
Frequently asked questions
Didn't find the answer to your question? Get in touch — we'll reply within one business day.
All questions and answers