ZIP FM
More music! — a youth station since 1994
ZIP FM — a youth music station belonging to the RC Group with the slogan "More music!". The most popular Lithuanian and foreign music, topical features together with the "Radiocentras" news service and a positive atmosphere. Listeners choose ZIP FM for quality music and interesting features that don't get in its way.
Frequencies: Vilnius 100.1 · Kaunas 104.1 · Klaipėda 92.5 · Šiauliai 88.2 · Panevėžys 99.1 and 3 more frequencies
Key demographics
A16–39
The majority of the audience are listeners aged 16–39, with part belonging to the 40–59 age group. Mostly urban audience with average incomes — Gen Z and Gen Y consumers.
About the station
Audio ads, ZIP FM Weather, presentations and games live on air, sponsorship of segments and games
One of the best-known radio stations in Lithuania – "ZIP FM" – offers extensive advertising opportunities and a wide choice of advertising tools: from traditional radio advertising tools such as audio clips to themed client games broadcast live on the radio station.
About the radio station "ZIP FM"
Radio station "ZIP FM" – one of the radio stations belonging to "RC Group", aimed at an audience of dance music fans, as it is dance music that dominates its airwaves.
The most popular Lithuanian and foreign music, the most important current affairs together with the "Radiocentras" news service, and the positivity that radio station "ZIP FM" highlights as one of its main accents. "ZIP FM" listeners choose this radio station for its quality music and the interesting, relevant segments that don't interrupt it.
The audience of „ZIP FM"
The majority of the "ZIP FM" radio audience consists of listeners aged 16–39, although some listeners also belong to the 40–59 age group. This is mostly an urban audience with average incomes.
Advertising on ZIP FM offers excellent opportunities to reach Gen Z and Y (millennial) consumers, deliver appealing, engaging content and connect with them through a medium they trust. A youthful, positive, dynamic radio station — the right associations for your brand.
Advertising opportunities on "ZIP FM"
ZIP FM, guided by its promise to listeners of "More music!", offers not only great music and topical features, but also extensive advertising opportunities.
Advertising services on the radio station „ZIP FM":
- audio ads
- „ZIP FM Orai" rubrikos rėmimas
- reklaminiai pristatymai
- themed games
- sponsorship of programme segments or a game
Format 01
Radio advertising audio clips on ZIP FM
Advertising audio clips on "ZIP FM" open up opportunities for creative and attention-grabbing advertising, especially if the target audience is users under 39.
Radio audio spots on „ZIP FM"
Radio advertising audio clips on ZIP FM are the perfect addition to any campaign targeting a youth audience. Audio clips suit a variety of campaign goals: driving sales, promoting products or services, inviting people to events, and announcing promotions and special offers.
Audio spots can be created taking into account not only the product, service or brand being advertised and the target audience, but also the nature of the radio station, the communication tone used, etc. This way advertising audio spots blend organically into the radio air and become part of the radio programme listeners hear every day.
Specifics of audio clips on the radio station „ZIP FM"
Radio advertising audio clips on ZIP FM are available in various lengths:
- iki 15 s
- iki 20 s
- iki 30 s
- iki 40 s
- iki 60 s
As needed, you can select time slots during which advertising clips will be broadcast:
- 7–12 val., 16–19 val.
- 12–16 val.
- 19–07 val.
- 00–24 val.
Format 02
Advertising in the ZIP FM Orai segment
Another advertising tool on the "ZIP FM" radio station – sponsoring the weather segment. This is an opportunity to integrate into the radio airwaves, capture the attention of the target audience and shape the company's image.
Sponsorship of the "ZIP FM Orai" segment
Against a backdrop of popular music, information relevant to everyone — the weather — is sure to grab attention. Short weather forecasts on "ZIP FM" become a great opportunity to present your brand to an attentive audience.
This advertising is more subtle, blending organically into the radio airwaves. The brand name or slogan heard at the beginning and/or end of the weather segment sticks in the memory; this builds brand recognition and a connection with the target audience.
Image sponsor presentation (up to 10 s)
Broadcast on weekdays from 6 am to 5 pm:
- 3 times per working day at chosen hours (15 times per week)
- 5 times per working day at chosen hours (25 times per week)
- 12 times per working day at chosen hours (60 times per week)
Verbal introduction (up to 20 words) + advertising information after the weather (up to 60 words)
Broadcast on weekdays: 7:30, 8:30, 9:30, 15:30, 16:30, 17:30.
Different campaign options available:
- 1 time per working day at a chosen hour (5 times per week)
- 3 times per working day at chosen hours (15 times per week)
- 6 times per weekday at selected hours (30 times a week)
Format 03
Live advertising presentation on air
Advertising presentations on ZIP FM give you the chance to share more information about the product, service, brand or event you are promoting. Delivered in the voices of the station's hosts, the message builds trust, engages listeners and becomes part of the radio programme.
Live presentation on “ZIP FM"
Live advertising presentations on “ZIP FM" – 60 seconds of advertising content that can present a brand, product, service, promotion, event or more. A live presentation is perfect when a short, ten-second spot is not enough – when you want to present the advertised product or service in greater detail.
An advertising presentation, unlike an audio clip, is broadcast live, and the advertising content is presented by "ZIP FM" programme hosts. This is an excellent opportunity to earn listeners' trust, as your advertising will be heard in the voices of the radio station's beloved hosts.
Advertising presentations on ZIP FM: your options
An advertising presentation can last up to 60 seconds (about 120 words). Broadcast:
- weekdays 7–12 (5 times per week)
- weekdays 12–16 (5 times per week)
- weekdays 16–19 (5 times per week)
Format 04
Thematic game on ZIP FM
A thematic game created by the client themselves is not only an opportunity for creative, engaging, interactive advertising, but also a great way to blend organically into the radio airwaves and build a connection with the target audience.
Thematic game on ZIP FM
A thematic game is perhaps the radio advertising tool that gives the advertiser the most creative freedom, and a great way to connect with radio listeners. It is an opportunity to communicate with radio listeners — and your potential and existing customers — through interactive, playful means.
The thematic game is hosted by the charismatic ZIP FM presenters. During the game, the client's desired information is also presented — a great way to showcase products and services and to boost brand awareness and recognition.
Thematic game on ZIP FM: options to choose from
This radio advertising service consists of a themed game devised by the client and advertising information presented live by the presenters during it (up to 60 s, about 120 words). Themed games are broadcast on ZIP FM:
- weekdays 7–8 (5 times per week)
- weekdays 11–12 (5 times per week)
Format 05
"ZIP FM" programme segment or game sponsorship
Another persuasive advertising tool on "ZIP FM" – sponsoring a programme segment or a game, which helps increase brand recognition and create positive associations.
"ZIP FM" programme segment or game sponsorship
Sponsorship of programme segments or games is an opportunity to become part of listeners' favourite ZIP FM shows, creating appropriate, positive associations with the advertised brand, product or service.
Sponsoring favourite radio shows lets the listener take in the information as an organic part of the radio content — this increases its memorability and fosters a positive attitude towards the advertised product or service. The client is given the opportunity to reach a target audience — active, modern city dwellers interested in music, entertainment and lifestyle.
"ZIP FM" programme segment or game sponsorship opportunities
Sponsorship of a programme segment or game is a sponsor introduction of up to 10 seconds and advertising information of up to 30 seconds. Available broadcast times:
- weekdays at 7 (5 times per week)
- weekdays at 8 (5 times per week)
- weekdays at 9 (5 times per week)
Benefits
WHY ADVERTISE ZIP FM?
01
A youth audience aged 16–39 — an active, buying Gen Z and Y demographic
02
RC Group — coordinated campaign together with Radiocentras across two station networks
03
Broadcast in 8 cities on FM, online and via mobile app
04
A youthful, positive, dynamic atmosphere — the right brand associations
05
Non-stop music stream — longer listening sessions, higher ad receptivity
Integrated campaign
ZIP FM + LED screens —
free advertising
By booking advertising ZIP FM on air, you get free broadcasts on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both on air and on the street.
Learn moreReach
„ZIP FM" dažniai
ZIP FM broadcasts 8 FM frequencies — national coverage across Lithuania.
City · FM frequency
Directly
Direct “ZIP FM" broadcast
ZIP FM
Free live stream online. Listen now right on this page.
Recommendation
Who it suits best ZIP FM?
Youth fashion, sports and active leisure brands
Mobile services, apps and digital products
Food and beverage brands focused on an active lifestyle
Entertainment events and cultural projects
Beauty and personal care products for Gen Z and Millennials
Cars and transport services for the 18–35 audience
Let's get in touch
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