Power Hit Radio

"Power Hit Radio" is a radio station broadcasting the most popular dance music, bringing together a large audience of music fans every day. On the airwaves — both world-famous dance music tracks and the most talented Lithuanian dance music artists. Charismatic hosts and a wealth of shows allow radio listeners to pick their favourites, and the radio to build a circle of loyal listeners.

Rankings of the most popular music tracks, games that capture listeners' attention live on air, interesting and entertaining conversations, discussions with listeners, and even coverage of the most important current affairs — a large selection of shows and music playing around the clock attract a large and diverse audience that will hear your advertising message.

According to the Power Hit Radio team, they particularly value partnership, communication and collaboration, responsibly prepare the entire radio programme and spare no time for various social initiatives.

The radio station focuses on a close connection with the listener – discussions live on air, games, communication on social networks; listeners can suggest songs for the airwaves, compete for prizes, propose topics and share stories. What does this bring to advertising? An engaged, attentive and active audience that hears not only fun stories and quiz questions, but also the advertising message broadcast between them.

Radio advertising is a great opportunity to be heard by a youth audience, as the majority of „Power Hit Radio" listeners (slightly more than 38%) are 16–29 year old consumers, while 23% are 30–49 year old listeners. A large share of listeners are also city dwellers with higher incomes, and therefore with purchasing power.

A close bond is formed between radio hosts and the audience; fun, interesting and engaging radio programmes encourage trust, so a medium that has already earned consumers' trust is the optimal place for effective, memorable advertising that boosts sales.

On "Power Hit Radio" – not just music, but also talk about music. Interesting shows, favourite hosts, games, discussions with listeners, as well as rankings of the most popular music tracks.

One of the many advantages of radio advertising is the ability to reach the consumer across various media and at various times. Radio is listened to on the way to work, cheerful conversations and the most popular music brighten up the day at work, while news, weather forecasts and interesting discussions are listened to in the car. "Power Hit Radio" can be listened to not only online and via a radio receiver, but also on the "Go3" internet television platform, as well as watched with visuals on the radio's website.

Shows and talk about music, fun discussions and current affairs in the morning and afternoon shows, interesting facts and listener stories – advertising on "Power Hit Radio" guarantees audience attention. After all, when listening to a favourite show or funny stories, or perhaps waiting for the chance to call in live on air, all attention is focused, so the advertising being broadcast is heard and remembered.

Advertising on "Power Hit Radio" offers opportunities not only on air but also online. This is a great way to expand your advertising campaign and reach the audience not only via radio but also in other advertising media.

Advertising broadcast on the online "Power Hit Radio" player will reach an attentive audience – it is a short advertising audio clip (in pre-roll position) that users will hear as soon as they turn on the radio player, so you can be sure your ad will reach everyone listening to the radio online.

Advertising on the „Power Hit Radio" „Facebook" page is a great way to remind people about yourself or illustrate audio material with visuals on a social network. The radio page has more than 200 thousand followers, where information about events and excerpts from shows is shared, inviting listeners to join the discussions. Advertising on the „Power Hit Radio" „Facebook" page gives you the chance to reach the most loyal audience of radio listeners.

Power Hit Radio offers 17 different shows — from energetic morning shows to evening club electronic music programmes. Each show reaches its own targeted share of the youth audience: from 16–29 year old youth to 18–35 year old active consumers.

Charismatic hosts, live conversations, games and listener engagement create a close bond between the station and the audience. An attentive, loyal audience hears not only the favourite show content, but also the advertising message broadcast between it.