Žinių radijas

Žinių radijas is a national news radio station operating since 2000. The radio offers as many as 120 programmes per week, featuring the country's leaders, politicians, business representatives and other influential figures and professionals in their fields. Offering a rich selection of quality information programmes — as many as 40 different shows — the radio station brings together a circle of loyal listeners every day, while the variety of topics ensures a large and diverse audience.

Important current affairs in the country and the world, discussions, expert commentary, listener opinions — on Žinių radijas you hear more than 100 topics a week, and nearly 10,000 programme participants speak every year. Žinių radijas listeners can not only listen but also watch the broadcast programmes — the radio broadcasts most of its programmes in Full HD quality suitable for television.

Žinių radijas — the most listened-to news radio among educated executives and employers. It is also the most listened-to news radio among executives and employers in the country's major cities.

Advertising on Žinių radijas is an opportunity to reach a large, diverse audience with strong purchasing power. It is the most listened-to news radio among high-income consumers aged 30–59. What is more, advertising broadcast on Žinių radijas is also suitable for business-to-business (B2B) communication.

To broadcast your advertising on Žinių radijas, you have a wide choice of various advertising services — audio spots, information announcements, radio programme sponsorship opportunities, games live on air, the opportunity to initiate a radio programme cycle, and more. You can choose one or several of the offered advertising tools — it all depends on your goals, the audience you want to reach and the product or service you're advertising.

Based on your target audience and goals, you can choose the shows you want to sponsor, the time when you want to broadcast advertising audio clips or informational messages, and more. Make your advertising campaign even more memorable by including other advertising tools, such as advertising on outdoor screens — the OWEXX team will coordinate the timing of radio advertising and LED outdoor screen broadcasts.

Information messages are short text announcements of up to 30 seconds, read by a radio host or announcer. Compared with audio spots, information messages sound more natural, as they are delivered by a familiar host or in clear, professional diction.

With informational announcements, you can reach listeners directly — share the latest news, special offers, or events. Especially effective for urgent, timely messages that need to reach your audience immediately.

The message is read by the host — meaning the listener perceives it as trusted information rather than advertising. For this reason, information messages enjoy one of the highest trust ratings of all radio advertising formats.

You can choose which programme or host delivers your message — allowing you to target the programme's audience and context precisely.

Live radio games are one of the most effective tools for listener engagement. The show „Proto mankšta“ invites listeners every working day to solve brain-training tasks and win prizes from sponsors.

Players actively take part, await the answers and are emotionally attached to the show. The sponsor's prize and mention become part of the show rather than an advertisement — one of the most natural ways to reach an audience live on air.

The sponsor can choose prize sponsorship — the listener wins your product or service — or question sponsorship — a quiz question tied to your brand. The host mentions the sponsor before and after each game.

The programme "Proto mankšta" airs on weekdays, reaching an active audience aged 35–55 — educated, high-income listeners.

Žinių radijas offers professional production of advertising audio clips and information announcements. A team of experienced specialists — scriptwriters, voice-over artists and sound engineers — will create an audio clip suited to your advertising, from concept to final product.

You can choose the voice-over artist, background effects, music inserts and other sound design to match your brand style and target audience.

Žinių radijas provides training for business representatives and executives who want to communicate with the media more effectively. The training takes place in the Žinių radijas studio with experienced hosts and journalists.

The programme covers interview techniques, crisis communication, microphone speaking techniques and message structuring. The training is suitable both for executives giving an interview for the first time and for experienced public relations professionals.

Radio offers as many as 120 programmes a week, featuring the country's leaders, politicians, business representatives and other influential figures as well as professionals in their fields. With a rich selection of quality information programmes — as many as 40 different shows — the radio station brings together a loyal circle of listeners every day, while the variety of topics ensures a large and diverse audience.

Professional hosts, interesting and relevant topics, discussions, questions, listener engagement — all this is offered by the Žinių radijas programme. As Žinių radijas offers an exceptionally wide range of information programmes and topics — from talks on current political issues to business discussions and entertainment shows — the audience is large as well. Based on your target audience, you can choose the radio shows relevant to you and the most suitable advertising tool.