PWR Hit Radio
Latvia
Latvijas populārākā hitu mūzika — top hits 24 hours.
PWR Hit Radio — the most popular youth hit radio station in Latvia, broadcasting the hottest pop and dance hits 24 hours a day. The station belongs to the All Media Baltics group (together with Power Hit Radio in Lithuania), allowing advertisers to reach the youth audience across all Baltic states with a single contract. PWR Hit Radio is the first choice for brands targeting the 16–35 year old Latvian audience.
Frequencies: Rīga · Daugavpils · Jelgava · Jūrmala · Liepāja · Ventspils · Valmiera · Rēzekne and others
Key demographics
A16–35
Youth and young professionals aged 16–35 in Latvia — socially active listeners with purchasing power. They actively use smartphones, travel, attend events and prefer contemporary music. The highest commercial activity among all Latvian radio stations in the youth demographic.
About the station
Advertising on PWR Hit Radio in Latvia: top hits 24 hours a day
PWR Hit Radio — the most popular youth hit station in Latvia with ~0.45M weekly listeners. The All Media Baltics group allows you to integrate a campaign with Power Hit Radio in Lithuania — one contract, two countries.
PWR Hit Radio — Latvia's hit music leader
PWR Hit Radio is the most popular contemporary hit radio station in Latvia, operating since 2008. The station broadcasts the most popular pop and dance hits 24 hours a day, attracting a loyal audience of 16–35 year olds. PWR Hit Radio's format — minimal speech content, maximum music flow — ensures that the listener spends maximum time with the station.
The station belongs to the All Media Baltics group, which also operates Power Hit Radio in Lithuania. This means advertisers across the Baltics can reach a youth audience in Latvia and Lithuania with a single coordinated campaign plan — especially valuable for international brands and companies operating in the Baltic market.
PWR Hit Radio broadcasts in all major Latvian population centres — from Riga to Daugavpils, Liepāja, Valmiera and other cities, ensuring the widest possible reach of the youth audience across Latvia.
PWR Hit Radio audience
The core PWR Hit Radio audience — Latvians aged 16–35 with an active lifestyle. A socially engaged generation with purchasing power: young people, students, young professionals. They actively use smartphones, follow social media, attend events and are open to new brand experiences.
~0.45M weekly listeners make PWR Hit Radio one of the strongest channels for reaching the youth audience in Latvia. This is an audience that is hard to reach through traditional channels — they listen on the go, at work and through headphones, rather than watching TV at home.
Why PWR Hit Radio in Latvia?
PWR Hit Radio provides a unique opportunity to reach the 16–35 Latvian audience — active, purchasing and hard to reach through other media channels. The station broadcasts the most popular hits without interruption, which means the listener is maximally engaged and open to an advertising message between favourite songs.
It is especially worth taking advantage of the Baltic package — a coordinated campaign across PWR Hit Radio (LV) and Power Hit Radio (LT). This is the most effective way to reach a youth audience in two Baltic states at once — with no extra administration and an optimised budget split.
Advertising media on PWR Hit Radio
- Audio ads (15–60 sec.) between hits
- Programme sponsorship (morning show, hits review, evening show)
- Live host presentations on air
- Hit list sponsorship with introductions
- Baltic package: PWR Hit Radio LV + Power Hit Radio LT
Formats
Advertising on PWR Hit Radio: audio clips and show sponsorship
PWR Hit Radio offers several effective advertising tools to reach the 16–35 Latvian audience — both directly between hits and through show sponsorship or presenter introductions.
Audio ads during the advertising break
Advertising sound clips (15–60 s.) are broadcast during the advertising break between PWR Hit Radio hits — this is the most widespread and effective radio advertising medium. The listener waiting for their favourite hit is relaxed and open to new messages. Available time zones: morning peak (6–9 a.m.), daytime (9 a.m.–4 p.m.) or evening peak (4–8 p.m.).
PWR Hit Radio's youth audience listens especially actively during morning and evening peak hours — on the way to work or studies and back. These are the moments when the listener is most receptive to an advertising message and can take action immediately.
Live host presentations
Live host endorsements on air — the most authentic advertising format in radio. Listeners take a message from a favourite host as a personal recommendation, not as a traditional ad spot. This format is especially effective with younger audiences, who value authentic and direct communication.
Show sponsorship
Sponsorship of PWR Hit Radio shows — a subtle, organic way to build brand awareness in Latvia. Sponsored shows: morning programme, hit review, evening programme. The sponsor receives an introduction at the beginning and end of the show and additional visibility on PWR Hit Radio's digital platforms.
Show sponsorship is a tool for building long-term awareness: the listener associates your brand with a favourite programme throughout the season, forming positive associations. It is especially effective for introducing new brands on the Latvian market.
Baltic package: PWR Hit Radio LV + Power Hit Radio LT
If you're aiming to reach a youth audience in both Latvia and Lithuania — the PWR Hit Radio (LV) and Power Hit Radio (LT) Baltic package lets you do this within a single coordinated campaign. The audience of both stations is young people aged 16–35 who actively listen to contemporary music. As an official Baltic radio advertising partner, OWEXX helps plan and implement this campaign with one contract and one point of contact.
Integrated campaign
PWR Hit Radio + LED screens —
free advertising
By booking advertising PWR Hit Radio on air, you get free broadcasts on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both on air and on the street.
Learn moreBenefits
WHY ADVERTISE PWR HIT RADIO?
01
The most popular contemporary hits station in Latvia for the 16–35 audience — a leader in the youth segment
02
All Media Baltics group — an integrated campaign with Power Hit Radio LT and Star FM in Latvia
03
Non-stop hits format — minimal spoken content, maximum music stream and number of contacts with the ad
04
A youth audience listens on the go, at work and through headphones — reach in the purchasing environment
05
Baltic package — youth audience in Lithuania, Latvia and Estonia under one contract
Directly
Direct “PWR Hit Radio" broadcast
PWR Hit Radio
Free live stream online. Listen now right on this page.
Recommendation
Who it suits best PWR Hit Radio?
Youth fashion, beauty and lifestyle brands in Latvia
Digital products, mobile apps and tech startups
Integrated Baltic campaigns targeting youth in LT+LV
Fast food, beverages and energy drinks category in Latvia
The events, festivals and entertainment industry in Latvia
Sports and active leisure brands for the 16–35 Latvian audience
Network
Other radio stations
Let's get in touch
Get a personal proposal
Describe your campaign goals – within 24 hours we'll prepare a tailored proposal with the most suitable radio stations, ad formats and prices.
FAQ
Frequently asked questions
Didn't find the answer to your question? Get in touch — we'll reply within one business day.
All questions and answers