Easy FM
Live without tension — 90% music, around the clock
Easy FM is a music radio station operated by UAB „Žinių radijas", on air since 2014. Its slogan „Gyvenk be įtampos" (Live without tension) captures the station's essence: 90% of airtime is popular music, 10% is useful information and shows. Broadcast in Vilnius, Kaunas and Klaipėda — a relaxed music environment means a high level of advertising receptivity.
Frequencies: Vilnius 101.5 · Kaunas 97.1 · Klaipėda 93.7 · internet and app
Key demographics
A25–55
A broad and diverse audience aged 25–55. Some listeners overlap with the "Žinių radijas" audience — educated, high-income residents aged 30–59. Music as a background at work, at home and in the car: listeners are calm, in a good mood and receptive to the advertising message.
About the station
Radio advertising, audio clips on „Easy FM"
Advertising on Easy FM radio offers opportunities to reach a diverse audience listening at home, at work or on the road. Radio advertising can become part of an effective campaign — creating an ad message that gets heard.
Radio station "Easy FM"
"Live without tension" — that is the slogan of the radio station, whose name captures lightness and the pursuit of relaxation. Popular music, meant to be listened to both at work and at leisure, forms a light but memorable backdrop to the day.
"Easy FM" is a music radio station owned by UAB "Žinių radijas". Operating since 2014, the radio station broadcasts a variety of music every day, around the clock — the airwaves feature 90% music and 10% useful information, for example, interesting facts presented in the show "Smaližiams – radijo razina".
The radio station stands out with its programme for night owls — at night it broadcasts not only popular music tracks but also a variety of interesting information.
Radio station "Easy FM" broadcasts in the major Lithuanian cities — Vilnius, Kaunas and Klaipėda.
Advertising on "Easy FM"
Advertising on the music radio station „Easy FM" means broadcasting memorable advertising messages to a wide audience at a time of your choosing. Advertising audio clips aired on the radio station can become part of an effective, unified advertising campaign. Sales promotion, increasing brand awareness, building a positive image — professional radio advertising, broadcast in line with the needs and habits of the target audience on the chosen radio station, offers effective advertising opportunities.
The audience of „Easy FM"
The specific nature of „Easy FM" — it is a radio station whose airwaves are dominated by music — means its audience is broad and diverse. The music played on the station creates a relaxing, feel-good backdrop for rest, work or driving, while the interesting information offered during music breaks catches the attention.
According to Kantar radio audience research data in Lithuania, the listenership of "Easy FM" is growing (compared with 2023, 2022 and other years' data). As "Easy FM" is a station managed by UAB "Žinių radijas", it is likely that part of its listeners are also fans of "Žinių radijas" — who, according to "Žinių radijas" data, are educated residents of the country in the 30–59 age group earning the highest incomes.
Format
Audio spots on radio station Easy FM
Radio audio spots — broadcast your advertising message against the backdrop of music your audience loves and hit your campaign goals.
Advertising audio clips on radio
Advertising audio clips — an effective tool for reaching the target audience. A creative script, a clear and precise message and a compelling emotion — such advertising, playing on the user's favourite radio station, will definitely be heard. A professionally and quality-made audio clip will not only attract but also hold radio listeners' attention — while they work, drive or spend time at home.
One of the main advantages of radio advertising is its large audience reach. You have the opportunity to be heard by attentive consumers, announce information about promotions, events, boost sales and more, while at the same time increasing brand awareness and shaping your image. Most often, the main goal of a radio audio clip is to drive sales or some other action (call to action).
The most important criteria for an audio clip are clear and focused content. The first words should grab attention. It is especially important that the radio listener clearly understands what the audio ad is informing about and which brand is "speaking" to them. The voice is the main "tool" of radio advertising, so it should capture the necessary emotion associated with the advertising message.
What your audio clip should be like depends on your advertising goal. It can be a short informational message or a playful, creative ad — the specifics of the audio clip depend on both the target audience and the goals of the advertising campaign. In any case, advertising aired on "Easy FM" radio, among upbeat and listener-favourite music tracks, will grab attention, be remembered and create positive associations.
Advertising sound clips on "Easy FM" are broadcast around the clock. You can choose the time according to your needs: from 8 a.m. to 8 p.m. or from 8 p.m. to 8 a.m., both on weekdays and weekends.
Interested in advertising on the "Easy FM" radio station?
If you'd like to learn more about advertising opportunities on the radio station "Easy FM", get advice, or order radio advertising services, we invite you to email us, call the contacts provided, or fill out the contact form at the bottom of the page. We'll respond promptly to your questions and help you implement a memorable advertising campaign. Our goal — advertising that is not only heard, but truly listened to.
Integrated campaign
Easy FM + LED screens —
free advertising
By booking advertising Easy FM on air, you get free broadcasts on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both on air and on the street.
Learn moreSynergy
Advertising on „Easy FM" radio and advertising on outdoor screens, billboards, screens on viaducts, on public transport, on television
An advertising message delivered across several carefully selected channels not only reaches a large audience but also creates a lasting impression. Combine advertising on "Easy FM" with other media and achieve maximum results.
"Easy FM" and outdoor screens, advertising stands
Radio is especially popular while travelling by car — music and shows fill the background of everyday commutes to and from work. That is precisely why the combination of radio advertising and outdoor advertising is so effective.
Visual advertising broadcast on bright OWEXX outdoor screens in cities is complemented by an audio message heard on the radio. OWEXX offers the option to synchronise the broadcast times of advertising on outdoor screens and radio — sound and image at the same time.
"Morning Consult" / "Nielsen": 65% of those who saw an ad on outdoor screens took action — they looked for information, visited a store or social networks.
"Easy FM" and television, public transport
Radio and television advertising — a classic combination of media that lets you reach your target audience in a variety of situations and environments. OWEXX offers advertising on Lithuania's most popular television channels.
Public transport advertising combined with "Easy FM" advertising creates a bright and creative advertising mix — attention-grabbing visual advertising on city streets is complemented by an audio message in the car or at home.
Benefits
WHY ADVERTISE EASY FM?
01
Relaxed audience — advertising between favourite music is perceived positively and builds positive associations with the brand
02
90% music stream — minimal speech means longer listening sessions and fewer audience switches
03
A station owned by UAB "Žinių radijas" — part of its audience overlaps with Žinių radijas' 30–59 age, high-income segment
04
Broadcast in Vilnius, Kaunas and Klaipėda — reaching the active shopping audience of the three largest cities
05
A unique night-time flow — an audience at night, when other stations repeat content or go silent
Formats
Advertising formats Easy FM
Advertising audio clips
Audio clips broadcast around the clock between music tracks. You can choose the time: 8–20 or 20–8, on weekdays or weekends. Advertising on "Easy FM" reaches a calm, listening and receptive audience.
Morning period (8–12 h)
A music stream for listeners on the way to work and at the start of the day — high reach and a good mood. Ideal for brands looking to build positive morning associations.
Daytime zone (12–16)
Midday music during the work break — listeners are relaxed and receptive. Food, service and lifestyle products have high conversion potential.
Evening traffic (4–8 pm)
Music after work and on the way home — an emotionally positive time. Best suited to advertising entertainment, restaurants and leisure services.
Night block (8 PM–8 AM)
A unique night-time music stream — listeners at home, at rest. Fewer advertisers at night means better visibility for your message and a lower price.
Easy FM + outdoor screens
The OWEXX combination: Easy FM advertising reaches listeners in the car, LED outdoor screens — along the same route. Synchronised broadcast times ensure that sound and image reach the same audience at the same time.
Content
Key shows and audience
For foodies — radio razina
An educational show with interesting facts — short and informative inserts between music. An audience that values quality content even against a music backdrop.
Morning music stream
Calm and upbeat music background at the start of the workday. Listeners in the car and at home — high attention level for advertising.
Weekend Easy
Weekend relaxation music in a home setting. The ideal time for advertising aimed at families, household goods and leisure services.
Reach
„Easy FM" dažniai
Easy FM broadcasts 3 FM frequencies — national coverage across Lithuania.
City · FM frequency
Directly
Direct “Easy FM" broadcast
Easy FM
Free live stream online. Listen now right on this page.
Recommendation
Who it suits best Easy FM?
Home interior, furniture and household goods brands
Wellness, cosmetics and beauty services for a 25–55 age audience
Premium and lifestyle products that value comfort and quality
Restaurants, cafés and leisure services
Car services and sales
Travel and leisure services for an active 25–55 audience
Let's get in touch
Get a personal proposal
Describe your campaign goals – within 24 hours we'll prepare a tailored proposal with the most suitable radio stations, ad formats and prices.
FAQ
Frequently asked questions
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