Radio R
The first Lithuanian radio station broadcasting in Russian
Radio R — a national Lithuanian radio station owned by RC Group and the first to broadcast in Russian. Original shows, the most popular music, news and entertainment content. It reaches the Russian-speaking audience that Lithuanian stations don't reach.
Frequencies: Vilnius 105.6 · Kaunas 100.4 · Klaipėda 90.6 · Šiauliai 105.8 · Panevėžys 103.7 and 5 more frequencies
Key demographics
A20–49 RU
The majority of the audience are listeners aged 20–49 from larger cities. The Russian-speaking community in Lithuania makes up about 6–8% of the country's population.
About the station
Advertising on Radio R: audio spots, presentations, programme sponsorship, on-air games
Radio station "RADIO R" – the first Lithuanian radio station to broadcast music and communicate with listeners in Russian. The station offers extensive advertising opportunities, from advertising audio spots to themed games live on air.
Radio station "RADIO R"
Radio station "RADIO R" is a national Lithuanian radio station belonging to "RC Group" and the first Lithuanian radio station to broadcast music and programmes in Russian. The station produces original shows such as "Druska ir pipirai", "Vakaras", "Asmeniniai sveikinimai", "Stilingas vakaras", "Žinios" and more. RADIO R broadcasts on the airwaves in major cities and several smaller towns across Lithuania, as well as online.
The station's airwaves feature both information and entertainment programmes, with a strong focus on quality content. A variety of music is broadcast — the latest tracks and well-loved hits. And the advertising opportunities on the station are extremely broad, from classic audio clips to themed games.
"RADIO R" audience
Advertising on the radio station „RADIO R" is a great opportunity to reach a Russian-speaking audience. The majority of „RADIO R" listeners are 20–49 year olds from larger cities. Various advertising tools on the radio station allow you to communicate effectively with the target audience and reach precisely the Russian-speaking consumer segment that could not be reached on other radio stations.
Advertising on radio station "RADIO R"
If you are interested in advertising opportunities on the radio station "RADIO R", we invite you to contact us – we will advise you, provide all the necessary information and help you choose the advertising tool that suits you best.
"RADIO R" offers a wide choice of advertising services:
- radio ads
- live advertising presentations
- themed games
- sponsorship of a segment / game
- weather forecast sponsorship
Format 01
Advertising audio clips on "Radio R"
Audio spots – one of the most popular radio advertising tools, allowing you to send a precise, attention-grabbing audio message on air, played during breaks between music tracks and programmes.
Audio spots on RADIO R
Want to announce a promotion, an event, or broadcast a public service ad? Or perhaps launch a new product or service? Or boost brand awareness and recognition, and remind existing and potential customers about your services? Radio advertising audio clips are the right tool for achieving a variety of goals.
Audio spots on RADIO R will allow you to reach a segment of radio listeners that other radio stations most likely do not reach – namely Russian-speaking residents of Lithuania. Draw attention with a creative advertising message tailored to the target audience, aired during breaks between popular music or favourite author programmes.
Specifics of audio clips on the radio station „RADIO R"
Advertising sound clips on "RADIO R" can be of various durations: up to 15, up to 20, up to 30, up to 40 or up to 60 seconds. The price of the audio clip depends on the chosen clip duration and time zone.
"RADIO R" advertising audio spot time zones:
- 07–10 val. (darbo dienomis)
- 10–19 val. (darbo dienomis)
- 19–07 val. (darbo dienomis)
- 00–24 val. (savaitgaliais)
Format 02
Live advertising presentations on “Radio R"
Advertising presentations broadcast live on RADIO R let you share broader, more detailed information about the brand, product, service or promotion you are advertising.
Live advertising presentations on “RADIO R"
One-minute advertising presentations let you introduce a brand, product, service, promotion, event and more in greater breadth and detail. One of the key advantages is that the advertising message is delivered in the voices of the station's favourite hosts, which builds trust and captures attention.
Specifics of presentations live on "RADIO R"
An advertising presentation can be up to 60 seconds long, up to 120 words. Advertising presentations can be broadcast:
- weekdays 7–11 (5 times per week)
- weekdays 12–16 (5 times per week)
- weekdays 16–19 (5 times per week)
Format 03
Thematic games on Radio R
An engaging, playful and effective advertising tool on the radio station "RADIO R" – the client's themed games live on air. It is communication with your target audience that opens the way for creativity, organically delivered information and positive emotions.
Client's themed game „RADIO R" on air
One of the most creative and playful advertising tools on the radio station "RADIO R" – a themed client game broadcast live on air. Here the advertiser has the freedom to create engaging content that captivates listeners, helping to boost brand awareness, sales and other goals, while giving existing and potential customers positive emotions.
This tool integrates organically into the radio station's airwaves – in this case, not only is the brand advertised, but entertaining content is also created for the Russian-speaking audience.
Broadcast possibilities for a thematic game
The thematic game RADIO R consists of two elements: the client's game and the promotional information presented by the hosts (up to 60 seconds, about 120 words) during the game, live on air.
- weekdays 7–10 — 5 times per week in total
Format 04
Sponsorship of a "Radio R" programme segment or game
Sponsorship of a programme segment or game on RADIO R ensures positive associations. Sponsorship is a great opportunity to subtly and organically become part of the broadcast radio station's content, while increasing brand awareness and shaping image.
"RADIO R" segment or game sponsorship
To build the right, positive associations with a brand and maintain a connection with potential and existing customers, sponsoring radio shows, segments and games is an excellent choice. A short message before the segment and more detailed advertising information during or after it — the optimal way to capture radio listeners' attention.
Association with favourite entertainment or information programmes will create a positive brand image and make advertising even more memorable and effective.
"RADIO R" programme segment or game sponsorship opportunities
Sponsorship of a "RADIO R" programme segment or game consists of two sponsorship advertising clips: the sponsor's introduction (up to 10 seconds) and the presentation of advertising information (up to 30 seconds).
- weekdays 7–12 — 5 times per week in total
Format 05
Sponsorship of the "Radio R" weather segment
The weather forecast is one of those radio segments that many do not miss. Sponsoring the weather segment on "RADIO R" will help increase recognition and awareness, and create audible and memorable advertising.
"RADIO R Weather" sponsorship
Another opportunity to organically integrate into the airwaves of the radio station "RADIO R" – sponsoring the weather forecast. A short sponsorship clip before the weather segment is an effective radio advertising tool for increasing brand awareness or recognition, and reminding existing and potential customers about your brand.
This tool helps build a connection with the listener, as for a while it becomes an almost inseparable part of the segment. The advertising information, brand name or slogan reaches an attentive audience waiting for relevant information.
Weather forecast sponsorship opportunities
Sponsorship of the weather segment on radio station "RADIO R" – an up to 10-second sponsor introduction before the weather forecast, a sponsorship vignette. Sponsorship clips are broadcast all week, at the start of the hour, from 7 a.m. to 6 p.m. Broadcast options:
- 3 times per day at the same hours — 21 times per week in total
- 5 times a day at the same hours — 35 times a week in total
- 12–13 times per day — 85 times per week in total
Integrated campaign
Radio R + LED screens —
free advertising
By booking advertising Radio R on air, you get free broadcasts on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both on air and on the street.
Learn moreBenefits
WHY ADVERTISE RADIO R?
01
The only channel for the Russian-speaking LT community — unreachable through other stations
02
Advertising in native language — higher receptivity and conversion rate
03
Loyal listeners — the Russian-speaking community has few alternatives on the Lithuanian airwaves
04
Wide range of services — audio clips, presentations, games, segment sponsorship
Reach
„Radio R" dažniai
Radio R broadcasts 10 FM frequencies — national coverage across Lithuania.
City · FM frequency
Directly
Direct “Radio R" broadcast
Radio R
Free live stream online. Listen now right on this page.
Recommendation
Who it suits best Radio R?
Brands looking to reach Lithuania's Russian-speaking community
Specific niche campaigns targeting the RU-speaking demographic
Extending LT campaigns to achieve full Lithuanian audience coverage
Food, household and consumer goods for big-city residents
Telecom, insurance and financial services for the Russian-speaking audience
Events and cultural projects aimed at the Russian-speaking community
Let's get in touch
Get a personal proposal
Describe your campaign goals – within 24 hours we'll prepare a tailored proposal with the most suitable radio stations, ad formats and prices.
FAQ
Frequently asked questions
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