Star FM+
Estonia
The first choice of Estonia's Russian-speaking audience since 2012.
Star FM+ — a Russian-language station in Estonia from the TV3 / All Media Baltics group, operating since 2012. The station's Volna stream attracts ~0.2M weekly listeners in the 25–50 segment — a loyal, purchasing audience that is harder to reach through other channels. The station broadcasts in three regions: Tallinn (107.1), Jõhvi (106.9) and Narva (89.0) — the main centres of Russian-speaking population concentration in Estonia.
Frequencies: Tallinn 107.1 · Jõhvi 106.9 · Narva 89.0
Key demographics
A25–50
Russian-speaking residents of Estonia aged 25–50 — Tallinn, Jõhvi, Narva. Stable income, family decision-makers. A segment that is hard to reach through Estonian or English music stations.
About the station
Advertising on Star FM+ radio: Russian-speaking Estonian audience since 2012
Star FM+ — the only Russian-language station of the TV3 / All Media Baltics group in Estonia. Tallinn, Jõhvi and Narva — the three largest Russian-speaking community centres, reached via three FM frequencies.
Star FM+ — the leader among Russian-speaking audiences in Estonia
Star FM+ (stream "Volna") is a TV3 / All Media Baltics group radio station in Estonia, broadcasting Russian and international pop music and Russian-language programmes since 2012. The station is the only Russian-language station in this group — giving it a distinctive position in the Estonian media market.
Three FM frequencies strategically cover the largest centres of the Russian-speaking Estonian community: Tallinn (107.1) — the capital and largest city, Jõhvi (106.9) — the centre of Ida-Virumaa county, Narva (89.0) — the third-largest city in Estonia, where most residents speak Russian. These three locations cover more than 80% of Estonia's Russian-speaking community.
Star FM+ belongs to the TV3 / All Media Baltics group together with Star FM in Latvia, Star FM Eesti and TV3 television. This gives advertisers the opportunity to coordinate a campaign across several channels and reach a wider Baltic audience with one contract.
Star FM+ audience
The core Star FM+ audience — Russian-speaking residents of Estonia aged 25–50, mostly in Tallinn, Jõhvi and Narva. A stable, purchasing audience with household decision-makers — a segment that is very hard to reach through Estonian or English music stations.
~0.2M weekly listeners in this niche segment means exceptionally high reach — the majority of the Russian-speaking Estonian audience listens to Star FM+. Listener loyalty is high due to the limited supply of alternatives in their native language.
Why advertise on Star FM+?
Star FM+ offers a unique opportunity to reach the Russian-speaking community in Estonia in Russian — in an authentic, culturally familiar way. This is an audience that feels particular loyalty to a station broadcasting in their own language, so an advertising message reaches them in a more relaxed and receptive state.
Jõhvi and Narva — regions where Russian dominates everyday life. Advertising in these areas through Star FM+ is the most effective tool for local and national campaigns targeting this community. For products, services, or events aimed at these regions — Star FM+ is the natural first choice.
As a station of the TV3 / All Media Baltics group, Star FM+ can be combined with Star FM Eesti or Star FM Latvija in a single Baltic package. OWEXX, as the official advertising partner of the group, ensures smooth campaign management and synchronisation.
Advertising media on Star FM+
- Audio ads in Russian (15–60 sec.) between popular hits
- Programme sponsorship (morning show, music blocks, evening broadcast)
- Presenters' live presentations in Russian on air
- Informational messages for the Russian-speaking Estonian community
- Star FM group package: Star FM+ (EE) + Star FM Eesti and/or Star FM (LV)
Formats
Advertising on Star FM+: Russian-language audio spots, programme sponsorship and the Estonian package
Star FM+ offers advertising tools for the Russian-speaking Estonian audience in Tallinn, Jõhvi and Narva — from Russian-language audio spots to programme sponsorship and an integrated Baltic package.
Audio ads in Russian
Advertising sound clips (15–60 s.) in Russian are broadcast among popular music on Star FM+. The listener — a Russian-speaking Estonian resident — hears the message in their native language, in an authentic and culturally familiar context. This is the most effective tool for reaching this segment.
Available time slots: morning peak (6–9 a.m., commute to work), daytime (9 a.m.–4 p.m.) and evening peak (4–8 p.m., commute home). Morning and evening peaks are especially valuable — listeners are on the road, attentive and free from screen distractions.
Show sponsorship and host introductions
Show sponsorship — a subtle and long-term way to link a brand with popular Star FM+ shows in Russian. The sponsor is introduced at the start and end of the show, and listeners begin to associate its name with favourite content. Especially effective for awareness in the regions (Jõhvi, Narva), where there are few alternatives to local advertising.
Live host endorsements in Russian — the most authentic format. A recommendation from a Russian-speaking host carries special weight within this community, which values a personal and culturally familiar communication style. Recommended for awareness and new product launches.
Jõhvi and Narva — regional advertising
Jõhvi (Ida-Virumaa) and Narva — regions where Russian dominates everyday life and the reach of advertising through other channels is limited. The Star FM+ Jõhvi (106.9) and Narva (89.0) frequencies are practically the only effective radio advertising tool for these markets.
For local businesses — shops, service providers, events in the Ida-Virumaa region — Star FM+ is a strategic channel. For national campaigns in Estonia, Star FM+ complements reach geographically and demographically, reaching a segment other channels don't reach.
Baltic package with the Star FM group
Star FM+ (EE), Star FM Eesti (EE) and Star FM (LV) belong to the same TV3 / All Media Baltics group. An advertiser can coordinate a campaign in two or three countries with one contract — optimising budget and administration costs. As an official partner of the group, OWEXX ensures smooth single-point management.
Integrated campaign
Star FM+ + LED screens —
free advertising
By booking advertising Star FM+ on air, you get free broadcasts on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both on air and on the street.
Learn moreBenefits
WHY ADVERTISE STAR FM+?
01
The only TV3 group station broadcasting in Russian in Estonia — a unique segment without competition
02
Tallinn, Jõhvi, Narva — the three largest Russian-speaking community centres in Estonia
03
25–50 y.o. stable, purchasing audience — household decision-makers
04
Star FM group — a coordinated campaign with Star FM Eesti in one contract
05
A loyal, long-listening segment — fewer alternative information sources than for Estonians
Reach
„Star FM+" dažniai
Star FM+ broadcasts 3 FM frequencies — national coverage across Estonia.
Estonia · City · FM frequency
Directly
Direct “Star FM+" broadcast
Star FM+
Free live stream online. Listen now right on this page.
Recommendation
Who it suits best Star FM+?
Products and services for Estonia's Russian-speaking community (Tallinn, Narva, Jõhvi)
Premium and lifestyle products for Estonia's 25–50 age segment
Household, family and consumer products in Estonia
Estonian Russian-speaking audience segment for Baltic campaigns
Brands seeking full Estonian demographic coverage through the Star FM group
Insurance, finance and telecom services for the Russian-speaking Estonian community
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