OWEXX
Relax FM

Relax FM

Lithuanian and foreign music for listeners aged 30+.

Relax FM — a dynamic music station playing Lithuanian and international melodic music. Aimed at listeners aged 30–59, living in cities and towns, with average and above-average incomes. Part of the RC Group.

Frequencies: Vilnius 96.4 · Kaunas 98.5 · Klaipėda 87.5 · Šiauliai 101.7 · Panevėžys 94.3 and 17 more frequencies

~0,25Mweekly listeners
30–59core demographic
2005active since
22FM frequencies

Key demographics

A30–59

The largest share of the audience are listeners aged 30–59 — living in cities and towns, earning average and above-average incomes. Also popular among the 16–29 and 60–74 age groups.

~0,25Mweekly listeners
30–59core demographic
2005active since
22FM frequencies

About the station

Audio ads, programme sponsorship, games, presentations on Relax FM

Radio station "Relax FM" offers extensive advertising opportunities: a range of advertising tools, from traditional audio spots to games live on air. Advertising on "Relax FM" – for memorable advertising campaigns.

About the radio station "Relax FM"

"Relax FM" is a radio station belonging to "RC Group", playing mostly Lithuanian music. It features both classics and the latest Lithuanian hits. As the name "Relax FM" suggests, it is an entertainment radio station for those who want to relax and enjoy quality Lithuanian music.

The airwaves feature not only music but also listener-favourite shows hosted by the charismatic presenters of „Relax FM". „Geriausia diena su Arnu", „Dienos asorti", the greetings show and others — these are morning shows that wake you up, the day's most important information and entertaining content. It is a dynamic radio station that creates positive emotions.

The audience of „Relax FM"

The largest part of the "Relax FM" radio station audience is made up of listeners aged 30–59, but it is also popular among listeners aged 16–29 and 60–74. These are mostly residents of cities and towns with average and above-average incomes.

Taking into account the radio station's listener audience, you can purposefully plan a persuasive advertising campaign. And the wide range of radio advertising tools at Relax FM allows you to tailor the most suitable solutions for your communication.

Advertising media on radio "Relax FM"

Whichever tool you choose — advertising on "Relax FM" will help you implement effective advertising campaigns targeted at your audience and create positive associations with the brand being advertised.

Advertising on Relax FM:

  • audio ads
  • informaciniai pristatymai tiesioginiame eteryje
  • sponsorship of games and segments
  • weather forecast sponsorship
  • themed games

If you are interested in advertising on the radio station "Relax FM" or would like a consultation, we invite you to contact us – we will help you plan a compelling radio advertising campaign.

Format 01

Advertising sound clips on "Relax FM"

The classic radio advertising tool is audio spots. On the radio station „Relax FM" you can choose the length of the audio spot, the time slot and tailor this tool to your needs.

Audio spots on radio station Relax FM

Audio spots – a classic radio advertising tool, perfect for driving sales, announcing information about events, openings, special offers, and informing about new products or services. Advertising audio spots allow you to reach a broad, entire radio listener audience.

Depending on the nature of the clip, you have the opportunity to create a lasting impression, as the message will be heard more than once. A well-chosen voice, effects and copy will let you build an advertising campaign that is heard and remembered.

Broadcast options for advertising audio clips

Radio advertising audio clips on Relax FM:

  • iki 15 s
  • iki 20 s
  • iki 30 s
  • iki 40 s
  • iki 60 s

Time zones for broadcasting advertising clips:

  • 07–12, 16–19 val. (pirmadienis–penktadienis)
  • 12–16 val. (pirmadienis–penktadienis)
  • 19–07 val. (pirmadienis–penktadienis)
  • 00–24 val. (savaitgaliais)

Format 02

"Relax FM" weather segment sponsorship

On "Relax FM" you also have the opportunity to sponsor the weather segment – a chance to organically join the airwaves of a popular radio station and communicate with an attentive audience that listens closely to information.

"Relax FM weather" sponsorship

Weather segment sponsorship provides an opportunity to organically blend into the radio airwaves, and most importantly – to send a message to an attentive, carefully listening audience. After all, weather information is relevant to many – whether the radio is listened to at home, at work or in the car.

Sponsoring the weather segment is perfect for increasing brand awareness and recognition. The name and/or slogan broadcast before the segment will be remembered and become recognisable to the station's regular listener audience.

After selecting the information presentation and section, more extensive information can be provided, the brand, products, services can be introduced, special offers announced, etc.

Weather segment sponsorship opportunities

Image sponsor presentation before the weather segment (up to 10 s)

Broadcast all week, at the top of the hour, on weekdays 7–18 and on weekends 9–15. Number of broadcasts:

  • 6 times on weekdays (2× 7–12, 2× 12–16, 2× 16–19) + 7 times on weekends — 44 times a week in total
  • 1 week — 74 in total
  • 2 weeks — 148 in total

Verbal introduction before and after the weather segment (up to 20 words + up to 60 words)

Broadcast on weekdays at 7:30 and 17:30. Number of broadcasts:

  • 1 time per working day at the same hour — 5 in total per week
  • 2 times per working day — 10 in total per week

Format 03

Live advertising presentations on “Relax FM"

Advertising presentations broadcast live let you share more detailed information about the product, service or event you are promoting while building a connection with the audience – the presentation script is read by the hosts of listeners' favourite Relax FM shows.

Advertising presentations broadcast live on air

Live advertising presentations on “Relax FM" – an opportunity to present the advertised object in greater breadth and detail. This radio advertising tool can be used to achieve various campaign goals: promoting products, services, events, store openings, special offers, etc.

This advertising tool builds trust, as the information is presented live on air by Relax FM presenters. Advertising from the lips of presenters the listener knows well sounds positive and trustworthy and creates the right associations with the advertised object.

Advertising presentations: your options

An advertising presentation can last up to 60 seconds (approximately 120 words). Available time zones:

  • weekdays 7–12 (5 times per week)
  • weekdays 12–16 (5 times per week)
  • weekdays 16–19 (5 times per week)

Format 04

Thematic game on Relax FM

An advertising tool in radio that opens the way to creativity and playfulness – the client's themed games, during which a brand, product, service or other object of the advertising campaign is directly presented.

Client's themed game live on air

One of the most creative advertising tools on radio – a themed client game on air. This advertising service opens up opportunities for playful, engaging, organic advertising that blends naturally into the airtime of the popular radio station "Relax FM".

A thematic game on the radio station's airwaves will create positive associations with the company, help shape its image and build a long-term relationship with the target audience. Advertising voiced by the Relax FM presenters builds trust and becomes a playful part of a favourite radio station's programming.

Thematic game on Relax FM

This playful tool consists of the client's themed game and advertising information of up to 60 seconds (about 120 words). The game is hosted and the advertising information presented live on air by Relax FM presenters. Time zones:

  • weekdays 7–12 (5 times per week)
  • weekdays 12–16 (5 times per week)
  • weekdays 16–19 (5 times per week)

Format 05

"Relax FM" programme segment or game sponsorship

Sponsorship of programme segments or games on Relax FM creates opportunities to build appropriate associations and a connection with the target audience, organically becoming part of the radio content.

Sponsorship of radio segments and games

A subtler and highly effective radio advertising tool – sponsorship of programme segments, shows and games. This advertising is integrated into the content created by the radio station and becomes part of the shows that listeners consciously look forward to. Want to be heard, boost brand awareness and create the right associations? Sponsoring radio shows is exactly the right tool for that.

"Relax FM" programming includes a variety of shows, from classic morning shows to listener greetings. Sponsoring a listener-favourite programme segment will create positive associations, and the brand information heard before and after the segment will stick in the memory.

"Relax FM" programme segment sponsorship opportunities

Sponsorship of a programme segment or game consists of a sponsor introduction (up to 10 s) and advertising information (up to 30 s). Timing and quantity of sponsorship clips:

  • weekdays at 7, 8, 9, 10 (5 times per week)
  • weekdays at 13, 14, 15, 16 (5 times per week)

Integrated campaign

Relax FM + LED screens —
free advertising

By booking advertising Relax FM on air, you get free broadcasts on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both on air and on the street.

Learn more

Benefits

WHY ADVERTISE RELAX FM?

01

Melodic music — listeners are relaxed and emotionally receptive to advertising

02

A strong Lithuanian music block — a strong identity with the LT audience

03

Stabili 30–59 m. auditorija — pirkimo galios centras

04

Wide 22 FM frequency network — reaches listeners across Lithuania

Reach

„Relax FM" dažniai

Relax FM broadcasts 22 FM frequencies — national coverage across Lithuania.

Relax FM FM dažniai Lietuvoje

City · FM frequency

Vilnius96,4 MHz
Kaunas98,5 MHz
Klaipėda87,5 MHz
Šiauliai101,7 MHz
Panevėžys94,3 MHz
Utena88,3 MHz
Palanga (Šventoji)87,5 MHz
Plungė90,9 MHz
Biržai90,4 MHz
Tauragė89,3 MHz
Mažeikiai106,8 MHz
Rokiškis87,7 MHz
Jurbarkas87,9 MHz
Ignalina92,5 MHz
Šilutė94,3 MHz
Nida89,8 MHz
Gargždai87,5 MHz
Kretinga87,5 MHz
Joniškis93,4 MHz
Raseiniai89,5 MHz
Druskininkai94,3 MHz
Kėdainiai91,7 MHz

Directly

Direct “Relax FM" broadcast

Press to listen

Relax FM

Free live stream online. Listen now right on this page.

Recommendation

Who it suits best Relax FM?

01

Household products and appliances — family audience

02

Lithuanian-identity brands seeking a strong connection with the LT audience

03

Beauty and wellness services for women aged 30–59

04

Restaurants and food products aimed at families

05

Real estate and construction services for the 30–59 segment

06

Travel and leisure services for families and mature audiences

Let's get in touch

Get a personal proposal

Describe your campaign goals – within 24 hours we'll prepare a tailored proposal with the most suitable radio stations, ad formats and prices.

FAQ

Frequently asked questions

Didn't find the answer to your question? Get in touch — we'll reply within one business day.

All questions and answers

We select the screen based on your target audience, geography and budget. Get in touch — within 24 hours we'll prepare a personal proposal with the best locations.

The minimum duration is 1 week. You can choose short-term promotional campaigns or long-term brand awareness programmes across several screens.

Yes. We offer packages with screens in Vilnius, Kaunas, Klaipėda and other cities — as well as in Riga and Tallinn. One contract partner across the Baltics.

We accept .mp4 video files (no audio, up to 50 MB) and JPEG/PNG graphic files. If you don't have ready-made material — we'll create the clip for you.

Once we receive the approved material, we upload the ad to the screens within 1–2 business days. In urgent cases — faster.

Yes. For each screen we know the weekly number of contacts based on traffic data. Before signing the contract you'll receive an accurate forecast.

The price depends on the screen location, campaign duration and season. We provide specific pricing within 24 hours of your enquiry — with no obligation.

Yes — each screen has a different resolution. We can adapt the clip to each format for you. You'll find all technical parameters in the Technical parameters section.

Yes. We accept new material at any time — we upload it to the screens within 1 business day. The price for an update depends on the contract terms.

LED screens let you change content quickly and without extra printing costs, run at night, display animated content and reach a higher number of contacts at the same spot.