Star FM
Latvia
Labākā mūzika lieliskai dienai — the best music in Latvia since 2000.
Star FM — the most popular pop music radio station in Latvia (TV3 / Bite group). Broadcasting contemporary pop and dance music with 15 FM frequencies covering all of Latvia. The ideal station for integrated Baltic campaigns.
Frequencies: Rīga 106.2 · Valmiera 107.4 · Ventspils 105.0 · Liepāja 91.0 · Daugavpils 103.2 · Rēzekne 91.9 and 9 more frequencies
Key demographics
A15–44
Youth and young adults aged 15–44 in Latvia — an active, socially engaged audience with strong purchasing power. Wide geographic reach: Riga and all regions of Latvia.
About the station
Advertising on Star FM radio in Latvia: the best music for a great day since 2000
Star FM — the most popular pop music radio station in Latvia, part of the TV3 / Bite group. 15 FM frequencies across Latvia, ~0.6M weekly listeners and a long-standing tradition since 2000. The ideal platform for integrated Baltic advertising campaigns.
Star FM — Latvia's pop music leader
Star FM is the most popular pop music radio station in Latvia, on air since 2000. The station belongs to the international TV3 / Bite group, which also owns the TV3 Latvia television channel, allowing advertisers to choose synergistic Baltic campaigns.
The station broadcasts contemporary pop and dance music, enjoyed by a Latvian audience aged 15–44. "Labākā mūzika lieliskai dienai!" — this station slogan perfectly reflects its position: Star FM is the place where Latvians listen to their favourite songs on the road, at work or at home.
The coverage of 15 FM frequencies spans all major Latvian settlements — from Riga (106.2 MHz) to Daugavpils (103.2 MHz), Liepāja (91.0 MHz), Valmiera (107.4 MHz) and other cities, ensuring the widest possible reach across Latvia.
Star FM audience
The core Star FM audience — Latvians aged 15–44 with an active lifestyle. A socially engaged generation with purchasing power: young people, young professionals, young families. They actively use smartphones, travel, attend events and are open to new brand experiences.
~0.6M weekly listeners make Star FM one of the highest-reach radio stations in Latvia, and its audience demographics are particularly attractive to manufacturers of consumer goods and advertisers in fashion, entertainment, tourism and other sectors.
Advertising opportunities on Star FM radio
Star FM offers extensive advertising opportunities — from classic audio spots to programme sponsorship. The most popular shows, such as "Zoopasta", "Dienvidi", "Pēcpusdiena" and "Autopilots", attract a large loyal audience and give advertisers the chance to reach listeners during their favourite programmes.
It is especially worth taking advantage of the Baltic package — a coordinated advertising campaign covering Star FM (LV), Star FM Eesti (EE) and Žinių radijas (LT). This is the most effective way to reach audiences in all three Baltic states within a single campaign.
Advertising media on Star FM
- Radio ads (15–60 sec.) between pop hits
- Programme sponsorship (Zoopasta, Dienvidi, Pēcpusdiena, Autopilots)
- Informational messages within news blocks
- Live advertising presentations on air
- Baltic package: Star FM LV + Star FM EE + Žinių radijas LT
Formats
Advertising audio clips on Star FM radio
Advertising sound clips — the most popular and effective radio advertising medium. Star FM's audience — Latvians aged 15–44, listening to the station on the road, at work and at home.
Audio ads during the advertising break
Advertising sound clips (15–60 s.) are broadcast during the advertising break between Star FM pop hits. This is the most widespread and well-known radio advertising medium, effectively reaching Latvia's youth audience. While listening to favourite songs, the listener is relaxed and open to new information.
Available time slots: morning peak (6–9 a.m.), daytime (9 a.m.–4 p.m.), evening peak (4–7 p.m.) or around the clock. Morning and evening peak slots draw the largest audiences — especially relevant for advertisers seeking maximum reach.
Information messages
Information announcements during news or other informational blocks — a great way to introduce new products, services or events. This format allows you to convey more information than a standard audio clip and creates favourable conditions for the audience to absorb your advertising message.
Show sponsorship
Star FM has several popular shows with loyal audiences: "Zoopasta" (morning show), "Dienvidi" (midday show), "Pēcpusdiena" (afternoon show), "Autopilots" (evening show) and others. Sponsoring these shows is an opportunity to link your brand with a programme listeners love.
The show sponsorship format offers the opportunity not only to deliver an advertising message, but also to build a positive image — the listener will associate your brand with a favourite show and form positive associations. This is especially valuable for building long-term awareness on the Latvian market.
Baltic package: Star FM LV + EE + Žinių radijas LT
If you're aiming to reach audiences across all three Baltic countries — the Star FM (LV), Star FM Eesti (EE), and Žinių radijas (LT) Baltic package lets you do this within a single coordinated campaign. OWEXX will help plan and implement this campaign, ensuring synchronised advertising broadcast across all three Baltic countries.
Integrated campaign
Star FM + LED screens —
free advertising
By booking advertising Star FM on air, you get free broadcasts on the OWEXX LED outdoor screen network across Lithuania. Reach your audience both on air and on the street.
Learn moreBenefits
WHY ADVERTISE STAR FM?
01
The most popular pop music station in Latvia since 2000 — a long history and a strong brand
02
~0.6M weekly listeners — the largest youth audience in Latvia
03
15 FM frequencies — full coverage of Latvia from Riga to the regions
04
TV3 group — synergy with TV3 Latvia advertising in a Baltic package
Reach
„Star FM" dažniai
Star FM broadcasts 15 FM frequencies — national coverage across Latvia.
Latvia · City · FM frequency
Directly
Direct “Star FM" broadcast
Star FM
Free live stream online. Listen now right on this page.
Recommendation
Who it suits best Star FM?
Integrated Baltic campaigns targeting youth in Latvia
International brands expanding into the Latvian and Baltic markets
Youth products: fashion, electronics, beverages, entertainment, travel
Mobile apps and digital products for the 15–44 audience
Fast food restaurants and energy drinks in Latvia
Organisers of events and festivals in Rīga and the regions
Let's get in touch
Get a personal proposal
Describe your campaign goals – within 24 hours we'll prepare a tailored proposal with the most suitable radio stations, ad formats and prices.
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