Radiocentras

"Radiocentras" is the first private and longest continuously operating radio station in Lithuania, having started broadcasting on 31 January 1991. Today it belongs to RC Group together with four other radio stations and reaches around one million listeners a week.

Over more than three decades, the station has built a loyal and large audience — listeners return every morning as part of their routine. That means high regular reach and a high frequency of your advertising message without extra effort.

The radio station broadcasts on FM frequencies throughout Lithuania, as well as online and via mobile apps — broad geographic coverage in major cities and regions.

The radio station's audience consists of listeners aged 20–49, with 16–19-year-olds in second place. They are city and town residents with higher education — an active, purchasing audience with stable incomes.

A broad demographic lets you reach several purchasing segments through a single advertising channel — from the younger generation to mid-age decision-makers. This is especially valuable for brands whose product or service targets a wide audience.

Advertising on Radiocentras is an opportunity to reach one of Lithuania's largest radio audiences. Audio spots are broadcast in your chosen time slots: weekdays 7–12, 12–16 or 16–19, as well as on weekends and public holidays.

Make your advertising campaign even more memorable by adding other advertising tools — advertising on outdoor screens and television. The OWEXX team will coordinate the broadcast times of radio advertising and advertising on outdoor LED screens.

Radio audio ads are short, attention-grabbing and persuasive. In audio ads, listeners' attention is captured through the choice of voice, music and sound effects tailored to the message you want to convey. Radio audio ads not only deliver information but also appeal to the listener's emotions — the chosen voice-over artist's voice and music play a major role in this.

An audio clip that reaches your target audience becomes part of your company's image and, of course, of an effective advertising campaign. By choosing the right airtimes for your audio clip, your ad reaches the target consumer at home, in the car, at work. Radio advertising combines perfectly with other advertising tools — for example, outdoor screens, advertising stands or TV advertising — and creates memorable advertising campaigns.

„Radiocentras" offers the option to choose your preferred broadcast intervals (time zones) for the audio clip and the duration of the clip itself. Available audio clip durations:

• iki 15 s
• iki 20 s
• iki 30 s
• iki 40 s
• iki 60 s

Time zones are divided by hours and days of the week – the most suitable time can be chosen for an advertising campaign: perhaps it is peak hours (morning and afternoon), perhaps weekend days. OWEXX specialists can advise and help plan a radio advertising campaign tailored precisely to your needs.

A presentation on air is a versatile and effective radio advertising tool, especially suited to introducing a brand, new products or services, announcing special offers and more. Unlike an audio ad, this tool has the radio hosts talking about the advertised brand, product or service – this strengthens trust in the brand and creates positive associations.

An advertising presentation on the radio offers opportunities for creative presentation of information, and the authority of the radio programme host further strengthens the message you want to convey. The text of the message can be adapted to the audience, and the right tone can be chosen. Live broadcasting and the voices of "Radiocentras" hosts give this advertising medium authenticity.

An advertising presentation can be up to 60 seconds (up to 120 words). Presentation broadcasts are planned by time zones and quantity:

• Weekdays 7–12 (5 times per week)
• Weekdays 12–16 (5 times per week)
• Weekdays 16–19 (5 times per week)
• Saturday 10–13 (once a week)

Sponsoring a "Radiocentras" segment or game gives you the chance to blend your advertising into creative, dynamic and engaging content produced by the radio station. Segments and games attract large listener flows, so a large audience hears the ad aired before or after their favourite segment.

Relevant, useful, interesting or entertaining content, positive emotions from hosts and listeners — all of this can be associated with a brand sponsoring a segment or a game. This not only boosts brand awareness but also builds the right associations. It reaches an engaged, attentive audience open to new information.

Sponsorship of a programme segment or game is a sponsor introduction of up to 10 seconds and advertising information of up to 30 seconds before/after the "Radiocentras" segment or game. Audio sponsorship clips are broadcast 5 times a week, on weekdays, at the client's chosen time:

• 7–12 val.
• 12–16 val.
• 16–19 val.