VilniusScreen – TuskulėnųApkasų g., Vilnius

The “Tuskulėnų” LED outdoor screen is located on Apkasų street – a strategically important spot in Vilnius with heavy daily traffic from Žirmūnai and one of the capital's largest shopping and leisure centres, “Ogmios miestas”. The ad is visible to those heading towards one of Vilnius's busiest intersections, where Žalgirio and Tuskulėnų streets meet, as well as to those continuing their journey towards the city centre and Old Town.

One of the biggest advantages of this location is the traffic that naturally slows down before the intersection. As cars approach the traffic-light-controlled intersection of Žalgirio and Tuskulėnų streets, they reduce speed and often come to a complete stop during peak hours. This gives passengers more time to notice the advertising content, remember the brand or read the message. Such longer contact with the ad is one of the key advantages of digital outdoor advertising.

Daily advertising visibility is further enhanced by the surrounding retail locations. The nearby “Lidl” store attracts residents who shop regularly, while “Maxima” ensures a steady flow of everyday shoppers. The adjacent “Baltic Petroleum” petrol station adds an audience of travellers who stop here to refuel, shop or use other services. The concentration of these locations allows the ad to reach not only heavy traffic flows but also people who are ready to make everyday purchasing decisions.

Outdoor advertising on the “Tuskulėnų” screen is perfect for launching new products, communicating promotions, advertising retail locations, publicising events or building long-term brand awareness. Heavy traffic, longer ad visibility time at the intersection and a strong commercial environment create favourable conditions for an effective advertising campaign.