VilniusScreen “Pašilaičiai”Intersection of Ukmergės St. and Antano Vienažindžio St.

The “Pašilaičiai” LED outdoor screen is installed at a huge intersection, where the changing images on the screen are sure to catch the attention of drivers and passengers passing by or stopped at a red light. This is an extremely high-traffic zone, where the large flow of people is driven by the shopping centres and other establishments located nearby. A large share of potential consumers are people heading to the nearby shopping and leisure centre “BIG”, the construction goods store “DEPO”, the shopping centre “Domus Pro”, and a popular sports club. Nearby facilities such as a car wash, a petrol station, a car service, healthcare institutions, the Fabijoniškės swimming pool and a sports club also guarantee a continuous number of people travelling along Ukmergės street.

The high-resolution (1152 x 576 pixels) and large-format (32 sq. m.) LED screen is also visible to pedestrians – those working in the surrounding business centres and having lunch at the catering establishments. New business centres being built nearby are likely to further increase the number of vehicles at the intersection, as will the expanding residential areas in Bajorai and Tarandė. Currently, an average of 503,000 vehicles pass by this screen every week!

Outdoor advertising is far more noticeable and memorable than other advertising media. Why is that? The image shown on LED outdoor screens stands out and attracts attention more than, for example, a message that can get lost in the abundance of TV commercials. As many as 64% of consumers say they notice outdoor advertising, and 42% have purchased a product or service after seeing it advertised outdoors. Of course, every advertisement has its own consumer, but the advantage of outdoor screens is an exceptionally broad and easily reachable audience.

Interested in broadcasting on outdoor screens? For broadcasts in Vilnius, fill in the contact form at the bottom of the page, write to vilnius@owexx.lt or get in touch using the phone numbers listed below. Create quality advertising together with OWEXX!