KaunasTaikos Ave., near building No. 127 ("MELGA"), Kaunas, B side

The billboard stands right next to the large MELGA shopping centre (Taikos Ave. 127), beside the roadway, on the B side. Taikos Avenue is one of Kaunas's main transport arteries, connecting the central part of the city with the western districts (Šilainiai, Dainava) and onward to the A1 motorway. Thousands of cars and public transport vehicles pass here daily, along with many pedestrians, especially during peak hours. The surroundings include residential blocks, offices, shopping centres and cafés, so the audience is mixed: drivers, employees, families. Thanks to the straight stretch of road, the billboard is clearly visible even from a greater distance, and traffic flows don't slow down even on weekends.

The main advantage of this location is excellent visibility from both directions and constant heavy traffic. A 6.0×3.0 m display is large enough to catch attention even while driving, so advertising campaigns here can effectively convey their core message. The billboard is particularly suited to brands related to cars, retail, entertainment or services. What's more, the location is convenient for business partners too — nearby companies and shopping centres create an additional local audience.