PanevėžysJ. Basanavičiaus St. (towards the centre), Panevėžys

The advertising billboard is located on J. Basanavičiaus Street, one of the main transport arteries of Panevėžys, leading straight into the city centre. Thousands of cars pass along this street every day. Nearby are shopping centres, service companies, schools and residential neighbourhoods, so the billboard is seen not only by drivers but also by pedestrians and public transport passengers. Panevėžys is the fifth-largest city in Lithuania with around 90,000 residents, and together with the Panevėžys district this audience becomes even larger. The billboard faces the traffic heading towards the centre, making it ideal for brands wanting to highlight sales promotions, news or other announcements for specific territorial groups.

This is a horizontal 6×3 m (18 sq. m) illuminated billboard, so the advertising message is visible at any time of day. The lighting ensures excellent visibility even in the dark season, when traffic on the street is especially intense. The billboard's location is attractive to advertisers in retail, services, food, automotive and real estate sectors, as well as to local companies wanting to maintain strong visibility in the Panevėžys region. Thanks to direct traffic flows, the billboard effectively generates attention and is easily noticeable from both sides.