Pagrindiniai keliaiHighway A1, Vilnius-Kaunas (right side), 78 km from Vilnius

The billboard is located on Lithuania's busiest motorway, the A1 connecting Vilnius and Kaunas — more precisely, at the 78th kilometre from Vilnius, in the direction from the capital towards Kaunas. This spot enjoys an exceptionally high volume of traffic: thousands of cars, trucks and buses pass here every day, especially during rush hours and at weekends. There are no large towns around the billboard, so drivers' attention is not divided — the ad naturally falls within their field of vision. Thanks to the long, straight stretch of road, the billboard is visible from afar, and its large format ensures good legibility even at high speed.

The main advantage of this site is its exceptional location on Lithuania's main road, guaranteeing a broad audience: business travellers, tourists, drivers and local residents. The billboard is ideal for building brand awareness, launching new products or promoting discounts. Its dimensions of 14×7 metres provide space for an impressive visual, while the unobstructed location guarantees high visibility both from afar and up close. We recommend this billboard to advertisers for long-term campaigns, especially in the travel, transport, food and beverage, fuel station or car care sectors.