Kaunas

This wall-mounted advertising frame is installed in a Kaunas primary healthcare centre – one of the city's most visited medical facilities, where hundreds of patients pass through every day. The audience consists of adult city residents, families with children, older people, as well as medical staff. People come here for scheduled visits, preventive check-ups, consultations and tests, so while waiting they are receptive to information – they naturally read the messages in their surroundings. The flow of visitors at the centre is stable and recurring: patients often return regularly, which ensures long-term advertising impact. The location is clearly visible along visitor routes – by reception, in corridors or in waiting areas, where most time is spent.

The frame has a compact yet noticeable format that is perfect for capturing focused attention. The environment of a medical facility is associated with trust and care, so advertising displayed here is perceived as reliable. Recommended for advertisers: pharmacies, health clinics, laboratories, healthy lifestyle products, insurance companies, as well as local services – beauty, dental care, orthopaedics or wellness centres. Suitable for reminder-type campaigns where regular contact with the target audience matters.