Advertising campaign
"Together on the road to victory"
The OWEXX advertising campaign is dedicated to thanking Lithuanian athletes and their teams for their hard work in training and competitions and their inspiring determination in pursuit of victory, as well as to promoting sports sponsorship and support for athletes and popularising sports.
The idea of the advertising campaign
OWEXX is a long-standing supporter of various sports and athletes. The advertising campaign "Together on the road to victory" is dedicated to thanking athletes for their willpower, determination and hard work, encouraging sports sponsorship, increasing people's support, and also popularising sports that receive somewhat less attention. At the same time, it aims to show how business support for sports representatives becomes shared work and achieved victories. After all, a good example is contagious.
At the centre of the advertising campaign are athletes from various sports who make Lithuania's name known around the world. These are representatives of women's basketball and golf, and men's rugby, football and basketball. The main hero of each clip is a representative of these sports and their achievements. The slogan created specifically for the campaign, "Together on the road to victory", symbolises the importance of constant support for athletes.
The faces of advertising campaigns
The faces of the campaign – athletes from various sports who bring fame to Lithuania's name. These are sports representatives supported by OWEXX, winning victories in national and international competitions.
In the 2025 campaign, you can see athletes of the Women's Lithuanian Basketball League, as well as one of the country's most promising basketball players, Justė Jocytė, who received the highest WNBA invitation in Lithuanian history.
Lithuania's best golfer Gilė Bitė Starkutė also became part of the campaign. In 2025, the golfer made her debut on the second-tier "Epson" golf tour in the United States of America.
One of the faces of the campaign is multiple-time Lithuanian rally champion Karolis Raišys, who delighted the country in 2025 by bringing home a historic achievement – third place in the "Dakar Classic" category of the Dakar Rally.
In the advertising clips we will also see the basketball players of Vilnius "Rytas", Lithuanian rugby players; athletes of the basketball club "Šiauliai", athletes of the football academy "Šiauliai".
Advertising clips
Campaign video clips
Implementation of the advertising campaign "Together on the road to victory"
The main advertising medium chosen for the campaign's promotion — OWEXX outdoor screens, ensuring maximum visibility in the country's major cities.
Commercial production
The advertising campaign idea was brought to life through ad clips, each focusing on a different athlete. The centre of attention (the ad visual) is a photo of the athlete along with their key (or latest) sporting achievements.
Alongside the image of the athlete, the campaign slogan also appears – "Together on the road to victory" – symbolising the campaign's goal. Since the main goal of the campaign is to thank athletes and encourage the support of government representatives, businesses and every individual for sports, the slogan reflects the importance of such sponsorship; it shows that victories are achieved by working together, supporting, giving attention and support.
The ad clips use minimal, tasteful animations – first the athlete's image appears in the clip to draw attention, followed by the text – achievements and the slogan. Information in the clip is presented so it can be understood quickly, within seconds, with the main focus on the athlete.
Advertising campaign execution
The main channel for the campaign's distribution — outdoor screens. LED outdoor screens are a universal advertising tool, perfectly suited to spreading a social message too, since the information broadcast on them reaches a large, broad audience. The campaign is broadcast on the OWEXX outdoor screen network in Lithuanian cities: Vilnius, Kaunas, Klaipėda, Šiauliai, Panevėžys and others.
The largest news portals were also used to publicise the advertising: "Verslo žinios", "Delfi", lrytas.lt, tv3.lt, where a press release was published – it details the campaign's idea, goal, and the athletes participating in it. Advertising banners were created, visible on the portals' home pages.
The campaign is also distributed on OWEXX social networks: Facebook, Instagram, YouTube.
Articles
Together on the road to victory: supporting Lithuanian sport
The advertising campaign "Together on the road to victory" is dedicated to thanking Lithuanian athletes and their teams for their hard work in training and competitions and their inspiring determination in pursuing victories.
Together on the road to victory: racing driver Karolis Raišys and footballer Eligijus Jankauskas
This time, FA "Šiauliai" footballer Eligijus Jankauskas and racing driver Karolis Raišys talk about their sports journey, daily work and victories.
OWEXX · Ad Creation
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