Advertising campaign
E-Transport

The goal of the advertising campaign

The main goal of this advertising campaign for E-transport is to boost sales of the service. So the main emphasis and all the focus of the advertising clip is precisely on the service.

After receiving minimal material from the client and discussing goals and preferences, layouts were created highlighting the accessibility of the service — phone numbers and the mobile app, which is also emphasised in the visual. The ad conveys information clearly and concisely, making it understandable at a single glance, within seconds.

Advertising campaign implementation

The slides prepared by the graphic designer were animated and adapted to the required resolutions. Small details and various elements were animated, using different techniques by combining effects and animating frame by frame. The result is a dynamic, attention-grabbing advertisement that clearly conveys information.

Since the visual of the ad spot is tailored to the company's corporate identity, the ad also builds brand recognition and increases awareness. Every broadcast ad is a business communication with the customer, so it is important that it is recognisable and memorable.

First option

E-Transport advertising clip with a larger number of animated elements

The first ad clip features a higher number of animated elements — attention is drawn by dynamics and colours, while the information is presented clearly and concisely; the core advertising message — the availability of the advertised services by phone or app — is delivered within seconds. The ad clip uses animated fine details prepared from the graphic designer's layouts, employing different techniques that combine video effects with frame-by-frame animation.

Second option

E-Transport advertising clip with animation at the initial stage

In the second ad clip, the graphic material is the same, but there are fewer animated elements – they appear only in the initial stage of the clip. The dynamics in the first second of the ad clip grab attention, while the clearly conveyed, focused information is quickly read and understood.