Advertising on buses
and trolleybuses
A mobile advertising medium seen in various city locations by passengers, pedestrians and other road users. Outdoor advertising, TV/LCD screens inside the vehicle, frames and handrails in public transport.
ADVERTISING ON BUSES AND TROLLEYBUSES
Mobile advertising on buses, trolleybuses or inside them isn't tied to a single location – as it moves through the city, it reaches a large and diverse audience.
Advertising on public transport is seen by bus and trolleybus passengers, pedestrians and other road users. Eye-catching, creative advertising on buses and trolleybuses can reach audiences of different ages and social groups. Public transport advertising is a way to attract new customers, boost brand awareness and spread the word about products, services or promotions.
ADVERTISING ON TV SCREENS AND FRAMES
Advertising on buses and trolleybuses lets you reach the consumer when they have plenty of time to view the ad, read the information and take it in. Advertising on public transport — in frames and on screens — catches the eye, and while travelling by bus or trolleybus it is often viewed more than once. Public transport advertising also works for delivering your message to a narrower target audience — for example, people who commute to work or study by bus or trolleybus every day — as well as to a broad, diverse audience — for example, not only city residents but also visitors to the city.
THE EFFECTIVENESS OF PUBLIC TRANSPORT ADVERTISING
As cities grow, more and more people use public transport. Not only because it is a convenient and inexpensive way to get around, but also for value-driven reasons — to care for the environment and to choose more sustainable, eco-friendly solutions. As the number of people choosing public transport grows, so does the audience for public transport advertising.
According to a 2024 OAAA and The Harris Poll study, 85% of respondents who noticed digital transit advertising took at least one of the actions studied afterwards. These include searching online for the advertised brand or product, visiting a website or physical location, and making a purchase.
The effectiveness of public transport advertising is driven not only by its mobility and its ability to reach an exceptionally large audience, but also by the fact that out-of-home advertising is viewed favourably by consumers and is known to deliver exceptionally high value.
OWEXX offers advertising spaces on public transport and inside vehicles in Vilnius, Kaunas, Kaunas district, Klaipėda, Šiauliai, Alytus, Druskininkai and other cities.
Geography
Bus advertising across Lithuania
VilniusCapital
~0.5Mpassengers / dayAll formats
~500 vehicles, 879 LCD screens on board. The country's largest public transport network — trolleybuses and buses.
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KaunasSecond city
~0.4MresidentsExterior + interior
Solaris Trollino trolleybuses and Urbino buses in the city. 71 KAUTRA buses in the Kaunas district.
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KlaipėdaPort city
~0.15MresidentsExterior advertising
27 buses. Your ad reaches both locals and visitors. Min. rental period — 6 months.
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ŠiauliaiNorthern Lithuania
~0.1MresidentsExterior + interior
Additional formats: distribution boxes and bus station advertising.
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AlytusSouthern Lithuania
32busesExterior advertising
Mercedes-Benz Sprinter and Temsa MD9. Min. rental period — 3 months.
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DruskininkaiResort
~0.4Mtourists / yearExterior advertising
One of Lithuania's most visited resorts. Your ad reaches locals and tourists all year round.
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Other citiesAll of Lithuania
LT+additional citiesExterior advertising
Panevėžys, the Kaunas district and other cities. We prepare a tailored offer based on your chosen geography.
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Public transport advertising + free
broadcasts on LED screens
When you order advertising on public transport, you additionally receive advertising broadcasts on OWEXX LED outdoor screens throughout Lithuania. The number of broadcasts is determined individually according to the order volume.
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Advertising formats in public transport
Exterior advertising
Advertising spaces on Vilnius public transport
- full vehicle wrap (bus or trolleybus) – advertising spaces on the side and rear of the vehicle;
- advertising spaces on the rear of the vehicle (full or partial wrap);
- advertising on part of the vehicle's rear window.
The advertising space on a bus or trolleybus can be chosen to suit your campaign needs. A full vehicle wrap offers the most room for creative advertising solutions, visible to passengers, pedestrians and other road users. Advertising on part of the vehicle's exterior lets you deliver your campaign message clearly and conspicuously.
Interior spaces
Advertising frames on Kaunas buses and trolleybuses
Advertising frames in public transport are printed ads in frames that catch the attention of public transport passengers. Users who can devote more time to an ad may see the same ad several times during their journey, increasing the likelihood of remembering the advertised product or service. Advertising frames also let you target not only a broad audience but also more precisely – passengers who use public transport daily on their way to work or studies.
TV / LCD screens on board
Advertising on TV screens
TV (LCD) screens in public transport are a combination of traditional advertising media and modern technology that captures the audience's attention. Public transport passengers are a multi-million audience that sees advertising broadcasts on screens in buses and trolleybuses. Advertising on public transport screens stands out because the conditions for viewing and remembering it are optimal – users give the ad more attention and time, and the message is seen more than once.
Advertising hand straps
Advertising hand straps are an advertising medium inside public transport vehicles, ideal for conveying a short and clear advertising message. Advertising on hand straps can be used to increase brand visibility, provide information about promotions or events, and direct the audience to a website or social networks. This advertising format lets you reach an audience that uses public transport regularly.
Benefits
Why advertise on public transport?
Visible across the whole city
A mobile advertising medium isn't tied to one location – it moves through city streets and reaches audiences in different districts all day long.
A large and diverse audience
Your ad is seen not only by bus passengers but also by pedestrians and other road users. All age groups and social backgrounds are within reach.
Long contact time
Passengers have more time to view your ad during their journey. The same message can be seen several times on a single trip – boosting the chances of it being remembered.
High recall
According to a 2024 OAAA and The Harris Poll study, 85% of respondents who noticed digital transit advertising took action afterwards.
Repeat exposure
Advertising that travels daily routes gives you the chance to reach public transport passengers and other road users again and again.
A wide choice of ad formats
Advertising on vehicles, TV / LCD screens, frames and handrails lets you choose the format that best fits your campaign goals.
Let's get in touch
Get a personal proposal
Choose your cities and describe your campaign goals – within 24 hours we'll prepare a tailored proposal with the most suitable public transport advertising formats and prices.
FAQ
Frequently asked questions
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