ADVERTISING AT BASKETBALL AND FOOTBALL GAMES
OWEXX delivers advertising at basketball and football games. LED boards, video cubes, courtside stands and TV screens let you reach sports fans in the arena — and, during televised matches, the TV audience as well.
Ad placements
Opportunities
Sports
Basketball, football, ice hockey and more
Geography
Lithuania
Leagues
LKL · EuroLeague · EuroCup · UEFA · others
Audience
Live and on TV — in Lithuania and internationally
Ad placements
LED boards, video cube, stands, TV, radio
Sports arenas · Lithuanian and international leagues
Reach the sports audience –
in the arena and on television
Advertising on LED boards is seen not only by fans in the arena but also by audiences watching the match on TV in Lithuania and internationally.
About the format
Advertising on LED screens during matches
Advertising during sports competitions is a great way to get seen by a large audience of sports fans. Advertising during matches is broadcast on high-quality LED boards positioned along the full length of the court boundaries. This can be an advertising board more than 32 metres long, offering plenty of space to promote your company, brand, logo, product or service.
The visibility of advertising during basketball games is boosted by televised match broadcasts. Advertising broadcast on arena LED boards is seen not only by basketball fans in the stands, but also by TV viewers. Your ad can appear in television broadcast shots, whether the full court is shown, part of it, or players in close-up. Matches may be broadcast not only on Lithuanian but also on international television channels, so your ad's reach can extend beyond Lithuania.
Why it's worth it
Why advertise during matches?
- 1High-quality ad visuals. LED technology lets you broadcast bright, clearly visible advertising clips whose image quality stays sharp even when viewed from a greater distance.
- 2Visibility along the entire court. LED boards are positioned along the edges of the court, so your ad is visible from different parts of the arena, no matter which side of the court the game is being played on.
- 3A wider advertising audience. Your ad is seen not only by sports fans gathered in the arena, but also by TV viewers when the match is broadcast on television.
- 4An engaged audience of sports fans. Sports competitions bring fans together, so your ad becomes visible in an active, attention-grabbing sports event environment.
Advertising examples
Advertising spaces in sports arenas
Benefits
Why advertise during sporting events?
Reliable LED technology
High-quality LED screens let you broadcast video ads and display static creatives. Bright colours and a sharp image ensure excellent ad visibility even from a distance.
Visibility throughout the match
LED boards run along the entire length of the pitch — your ad stays visible for the whole game, no matter which side of the pitch the action is on.
Advertising on TV screens
During match broadcasts, your ad on LED screens is seen not only by fans in the arena but also by TV viewers in Lithuania and abroad.
A huge, engaged audience
Sport unites emotionally engaged, loyal fans. In this environment, advertising is received favourably and remembered well.
International reach
In international competitions (EuroLeague, UEFA, FIBA), matches are broadcast beyond Lithuania — extending your ad's reach across Europe.
A range of ad formats
LED boards by the pitch, video cubes, TV screens in arena corridors and radio advertising — a range of ad formats lets you choose the best solutions for your campaign goals.
Technical requirements
Advertising formats in sports arenas
Different sports arenas may have different technical requirements. Below are typical parameters — we will discuss the specific arena's requirements individually.
LED strip by the court
Broadcast during the game and breaks. A strip over 32 m long along the court boundaries — visible from all sides of the stands.
Video cube and cube strip
Advertising on the video cube — before the game and during the long break. On the cube strip — during the game. Perfectly visible from all sides of the stands.
LED stands by the court
Advertising shown during the game — designed for visibility during television broadcasts (LKL, EuroLeague and other leagues).
TV screens and radio system
On TV screens, advertising is shown before the event (full screen) and during the event. Radio advertising is broadcast in corridors and common areas.
10 000+
Spectators per match in major arenas
32+ m
LED advertising boards can exceed 32 m in length
LT · LV · EE
Countries where we activate sports advertising
TV + arena
Advertising visible in the arena and in match TV broadcasts
Interested in advertising during matches?
GET IN TOUCH – WE'LL PREPARE A TAILORED ADVERTISING OFFER
OWEXX helps deliver advertising campaigns in sports clubs and arenas. Tell us which sports and which market you want to advertise in – we'll discuss the options and prepare a tailored offer.
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Frequently asked questions
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