Advertising in business centres
Advertising in business centres and offices lets you reach a high-purchasing-power audience – office employees, executives, business centre clients and visitors. Ad spaces in business centres are especially suited to B2B communication, building brand awareness and presenting products and services.
Suitable advertising sectors
Format
Ad locations
Lifts, lobbies, corridors, common areas
Exposure
Daily, all year round
Audience
Employees, executives, clients, partners
Reach
Especially suited to B2B communication
About the format
Advertising in business centres
Advertising in business centres is an opportunity to reach office employees, executives and business centre visitors in their everyday environment. Advertising in offices, lifts and next to them is seen regularly, giving you the chance to reach your chosen audience repeatedly.
Advertising in business centres lets you define your target audience quite precisely – the employees, clients and other people connected to the companies based in a chosen business centre. Advertising spaces in offices give you the opportunity to reach this audience repeatedly.
Advertising in business centres is suited to introducing a brand, increasing awareness, building a connection with the consumer, promoting goods and services, and running advertising campaigns aimed at a local audience. This advertising format is especially suited to business-to-business (B2B) communication.
Out-of-home advertising is viewed especially favourably by consumers. It attracts attention, is highly visible and does not annoy.
Lift advertising
Advertising in offices
Time spent at the workplace makes up a significant part of the day, so advertising in business centres and offices gives you the chance to reach the audience working there regularly. Advertising in offices is visible all year round and does not depend on seasonality.
Advertising in business centres gives you the opportunity to show the same advertising message to your audience repeatedly. Various studies state that repeated contact is important for ad memorability, so advertising seen daily in business centres can help strengthen brand awareness.
Advertising in business centres is especially suited to business-to-business (B2B) communication – it lets you reach company employees, executives, clients and partners. Advertising in offices also reaches an audience with strong purchasing power.
98 % of UK residents see OOH advertising at least once a week. And although we encounter countless advertising messages every day, out-of-home advertising is viewed especially favourably by consumers.
Lift advertising
Advertising in business centre lifts
The memorability of advertising is further reinforced by the specific nature of lift advertising – here you get the chance to be with the user "eye to eye" and build a connection; they have more time to read and absorb the information, and they are not distracted by anything else. It is an opportunity to deliver a clear and impactful advertising message, because the space in which the ad appears amplifies its impression. At the same time, it is a chance for creative, playful advertising.
Advertising in business centres helps you stand out from competitors, because your message does not get lost in a huge flow of information. Advertising spaces in lifts are highly visible – the user is likely to give the ad more attention. Keep in mind that attention time is limited – usually 15–30 seconds – so the advertising message should be clear and precise. Lift advertising creates the conditions for longer audience attention, so it must be created responsibly.
5–7×
Repeated contact increases ad memorability
88 %
Of consumers view advertising on OOH screens favourably
98 %
Of UK residents are reached by OOH advertising every week
B2B
Especially suited to business-to-business communication
Advertising effectiveness
Reach a business audience —
daily, in their work environment
Advertising in business centre lifts and common areas reaches an audience with high purchasing power in their everyday work environment.
Benefits
Why advertise in business centres?
High repetition
Repeated contact boosts ad recall. Office advertising is seen regularly — every working day by the same employees and visitors.
Targeted audience
You can clearly define your target audience — business centre employees, executives, clients and partners. Ideal for B2B communication.
Strong purchasing power
The business centre audience consists of active decision-makers. Your message reaches them in the right environment.
Attention for lift advertising
Lift advertising gives the audience more time to notice, read and absorb your message. The enclosed lift space creates favourable conditions for the ad to capture attention.
88% view OOH screen advertising favourably
According to a study conducted in the USA, 88% of consumers view OOH screen advertising favourably.
Non-seasonal exposure
Advertising in business centres is not affected by seasonality — the audience sees it all year round, five days a week.
Creative and playful
The lift space lets you use the ad area creatively. Your message can be visually striking, original and tailored to the specific space.
98% of UK residents see OOH advertising weekly
Research shows that 98% of UK residents see OOH advertising at least once a week. Consumers view it favourably and it does not annoy them.
Interested in advertising in business centres?
Contact OWEXX — we will prepare a tailored offer
We will provide the information you need, advise you and answer all your questions. Get in touch by phone, e-mail or fill in the enquiry form below.
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