Main roadsA1 motorway, Vilnius - Kaunas (right-hand side), 52.4 km from Vilnius

Good outdoor advertising doesn't have to say much – sometimes it just needs enough space for one strong idea. That's exactly what a 16 × 10 m, or 160 m², billboard offers. On a large surface you can show a product, a car, a person or another campaign hero at full scale, while leaving enough room for the logo and a short message. This format is especially suited to creative work where impact is built through image, scale and simplicity.

The billboard is located 52.4 km from Vilnius, just 0.5 km from the Kietaviškės overpass, and when driving from Vilnius to Kaunas it stands on the right side of the A1. The heavy traffic between the two cities gives the ad a constant travelling audience, while Philips lighting technology lets you make full use of the large advertising surface after dark as well. This position suits campaigns that don't want to cram in as much information as possible, but to present one idea on a grand scale.