Main roadsA1 motorway, Kaunas - Vilnius (left side), 52.4 km from Vilnius

More than 50 kilometres to Vilnius – enough distance to spark interest in what awaits upon arrival in the capital. This billboard stands along the A1, just 0.5 km from the Kietaviškės overpass, and targets the audience travelling towards Vilnius. This busy intercity route guarantees people heading to the capital for a variety of reasons, so your ad can become the first point of contact with your offer long before they reach the city.

This position lets you communicate not only the brand itself, but also give the audience a reason to look for it once they arrive in Vilnius. A new venue opening, an upcoming event, seasonal activity, a special offer or a service can all be introduced while they are still on the road. The billboard's 16 × 10 m format makes it possible to deliver such a message clearly and conspicuously, while Philips lighting keeps the communication visible after dark as well.