Main roadsA1 motorway, Vilnius - Kaunas (right-hand side), 54 km from Vilnius

On the road between Vilnius and Kaunas, advertising can do more than just remind – it can suggest what to choose next. This billboard is 54 km from Vilnius, about 2 km from the Kietaviškės overpass, and is visible on the right side of the road when driving towards Kaunas. This section of the A1 sees a high volume of traffic every day, so the location reaches a large audience already some distance from the capital and continuing their journey towards Kaunas.

On a full 135 m², you can clearly show not just a product but a specific choice: where to stop, what to visit, where to eat or which offer to take advantage of. This makes the billboard relevant for restaurants, retail and leisure venues, tourist attractions, events and services located further along the route. Philips lighting technology allows such information to be communicated in the evening too – especially important in autumn and winter, when much of the travel happens after dark.