Main roadsA1 motorway, Kaunas - Vilnius (left side), 54 km from Vilnius

When you want not just to deliver a message but to make an impression, 135 m² of advertising space gives you room to do it. The 15 × 9 m format lets a large product photo, an emotional image or a striking brand identity become the main communication element. Fewer small details and more space for the core idea help the ad stand out in a motorway environment. Philips lighting technology keeps that effect going through the hours of darkness.

The billboard is located about 2 km from the Kietaviškės viaduct, and when driving from Kaunas to Vilnius it is visible on the left side of the A1, 54 km before the capital. This stretch carries heavy daily traffic, so the location lets a brand be seen by a broad intercity audience. The direction towards Vilnius also opens up additional communication opportunities – here you can promote events, new places or services awaiting in the capital, while the large format is equally well suited to national image campaigns aimed at leaving a strong visual impression.