PanevėžysSmėlynės St. (near the railway crossing), Panevėžys

A 6 × 3 m horizontal billboard is installed on Smėlynės Street, at the railway crossing. What makes this location unique is the nature of the traffic itself: as vehicles approach the crossing they slow down, and when a train passes, traffic comes to a stop. As a result, the ad can stay in the audience's field of view longer than on an ordinary stretch of street, giving more time not only to notice the visual but also to read the advertising message.

Smėlynės Street brings together residential areas, retail, automotive and other service locations, so the billboard reaches people moving along different everyday routes. The location is especially relevant for businesses that need to reach a regularly moving local audience in Panevėžys.