Main roadsKaunas–Vilnius, 52.4 km to Vilnius (right-hand side)

The billboard is strategically positioned on the A1 highway, 52.4 km from Vilnius, on the right-hand side heading towards Kaunas. Thousands of vehicles travel this route daily between the country's two largest cities and onwards to Klaipėda. Thanks to the highway setting, drivers have ample time to notice the advert.

The 15×6 m billboard is one of the most impressive on this stretch – clearly visible from 3,000 m away, so the advertising message reaches both cars and lorries. This location is ideal for a long-term, memorable campaign, as the audience is purposefully on the move, either departing or returning.