Main roadsA1 highway, Vilnius–Kaunas (right-hand side), 55 km from Vilnius

The billboard is located 55 km from the capital, about 3 km from the Kietaviškės overpass, and is visible on the right-hand side of the A1 when driving towards Kaunas. This stretch carries heavy daily traffic, so the ad reaches people travelling to Kaunas or continuing further along the route. The location is especially relevant for nearby retail, dining, leisure, tourism and other services – the message can not only present an offer but also encourage travellers to plan a stop.

The 15 × 5 m horizontal format provides 75 m² of space where a clear advertising hierarchy is easy to maintain: a striking visual draws attention, while a short message quickly conveys the essence of the offer. The billboard is illuminated with Philips technology, so the communication retains its value after daylight hours. It is a flexible spot both for promoting a specific offer and for reminding an audience – still with choices to make on their journey – about your brand.