Main roadsA1 motorway, Klaipėda - Kaunas (left side), 297 km from Vilnius

The A1 motorway leading from Klaipėda towards Kaunas is an important transport route used daily by local residents, people travelling on business and holidaymakers returning from the seaside to other Lithuanian cities. The billboard is installed just 2 km from Klaipėda, near the Dauparai viaduct, so the advertising reaches the audience leaving the port city right at the start of their journey. High traffic intensity makes it possible to reach residents of different Lithuanian regions in one location and to increase brand awareness beyond Klaipėda.

The advantage of this position is its broad geographic audience coverage and the ability to maintain continuous advertising visibility. The 15 × 5 m horizontal billboard provides a 75 m² advertising area where the main message and brand can be clearly highlighted. People travelling this route regularly can notice the advertising repeatedly, while at weekends and during the active tourism season the audience is supplemented by holidaymakers returning from the seaside. Philips technology illumination helps maintain advertising visibility during the hours of darkness. This is a valuable position both for long-term brand awareness building and for broader advertising campaigns covering several Lithuanian cities.