Main roadsA1 motorway, Kaunas - Vilnius (right side), 61 km from Vilnius

The long horizontal format gives more space to unfold the advertising idea without losing clarity. On a 15 × 5 m billboard, the brand, the main visual and a short offer can be clearly separated, so the 75 m² area suits both image-building communication and the presentation of a specific promotion or product. The billboard is additionally illuminated with Philips technology, so the campaign remains visible even when natural light is no longer sufficient.

The position is near Žiežmariai, 61 km from Vilnius, and when driving from Kaunas towards the capital, the billboard is visible on the right side of the A1. A large volume of traffic passes along this stretch of the motorway every day. This makes it possible to reach not only the audience regularly travelling between Kaunas and Vilnius, but also people travelling towards the capital from more distant parts of Lithuania. This direction is especially worth attention for campaigns for which Vilnius and the audience moving towards the capital are relevant – from events and retail to services, tourism or larger-scale brand communication.