Main roadsA1 motorway, Kaunas – Vilnius (left side), 41 km from Vilnius

The billboard is located on the Kaunas–Vilnius route, near Vievis – a spot where the interests of different advertisers converge. For businesses operating in Vilnius, it's an opportunity to present their services or offers before travellers even reach the capital, while for national brands it provides extra space to build awareness on one of the country's most important transport routes. Heavy traffic means the ad reaches both people who travel regularly between the cities and audiences who use this road less often.

The 15 × 5 m horizontal format provides a 75 m² advertising area that can be used for short, easy-to-understand communication. It's especially suited to a clear advertising slogan, a large logo, a product photo or a single standout offer. The billboard's position can help both attract new customers and strengthen brand recognition. Philips technology lighting helps keep the ad visible during the hours of darkness, so your communication isn't limited to daylight hours.