Main roadsA1 motorway, Kaunas - Vilnius (left side), 40.8 km from Vilnius

Advertising on this stretch of the A1 can reach people with very different travel purposes – from daily commutes to business meetings, shopping or leisure trips. The billboard is located near Vievis, on the Kaunas–Vilnius route, so it is relevant not only to businesses operating in the capital. Companies from nearby towns looking to engage a wider customer audience can also present their offers here. High traffic volumes allow the ad to be seen on a constantly moving intercity route, and people who travel this road regularly can encounter it repeatedly.

A 135 m² advertising area allows for different communication approaches – from striking brand imagery and product presentation to advertising a specific offer or event. The 15 × 9 m surface gives space for a visual that doesn't need to be overloaded with long text, while Philips lighting helps maintain ad visibility after dark. This position can be useful both for a standalone campaign and for an advertising network covering several different points along the A1 route.